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Surface Care in Morocco

Published by: Euromonitor International

Published: Sep. 1, 2009 - 58 Pages


Table of Contents


Surface Care in Morocco
Euromonitor International
September 2009
List of Contents and Tables
Executive Summary
Growth of Household Care Remains Driven by Laundry Detergents
Increased Sophistication Creates Demand for Premium Products
International Players Continue To Lead the Way
Independent Small Grocers Remains the First Point of Sale
Dynamic Forecast Growth As Purchasing Power Increases
Key Trends and Developments
Modern Lifestyles Open New Growth Opportunities
Global Players Continue To Shape Household Care in Morocco
Modern Retailers on the Increase
Advertising Is Key
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Chimitechnic Maroc
Strategic Direction
Key Facts
Summary 2 Chimitechnic Maroc: Key Facts
Company Background
Production
Summary 3 Chimitechnic Maroc: Production Statistics 2009
Competitive Positioning
Summary 4 Chimitechnic Maroc: Competitive Position 2008
Distra SA
Strategic Direction
Key Facts
Summary 5 Distra SA: Key Facts
Company Background
Competitive Positioning
Summary 6 Distra SA: Competitive Position 2008
Lesieur Cristal
Strategic Direction
Key Facts
Summary 7 Lesieur Cristal: Key Facts
Summary 8 Lesieur Cristal: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Lesieur Cristal: Competitive Position 2008
Marchime Maroc
Marchime Maroc
Strategic Direction
Key Facts
Summary 10 Marchime Maroc: Key Facts
Summary 11 Marchime Maroc: Operational Indicators
Company Background
Production
Summary 12 Marchime Maroc: Production Statistics 2008
Competitive Positioning
Summary 13 Marchime Maroc: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Surface Care by Subsector: Value 2003-2008
Table 12 Sales of Surface Care by Subsector: % Value Growth 2003-2008
Table 13 Surface Care Company Shares 2004-2008
Table 14 Surface Care Brand Shares 2005-2008
Table 15 Forecast Sales of Surface Care by Subsector: Value 2008-2013
Table 16 Forecast Sales of Surface Care by Subsector: % Value Growth 2008-2013

Abstract

Euromonitor International's Surface Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: multi-purpose cleaners, oven cleaners, window/glass cleaners, kitchen cleaners, floor cleaners, bathroom cleaners, descalers, drain openers, scouring agents, household antiseptics, wipes.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the surface care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planningational has a unique capability to develop reliable information resources to help drive informed strategic planning

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