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Laundry Care in South Korea

Published by: Euromonitor International

Published: Sep. 1, 2009 - 32 Pages


Table of Contents


Laundry Care in South Korea
Euromonitor International
September 2009
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 1 Household Penetration of Washing Machines 2003-2008
Sector Data
Table 2 Sales of Laundry Care by Subsector: Value 2003-2008
Table 3 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 4 Sales of Laundry Detergents by Type: Value 2003-2008
Table 5 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 6 Sales of Laundry Aids by Type: Value 2003-2008
Table 7 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 9 Laundry Care Company Shares 2004-2008
Table 10 Laundry Care Brand Shares 2005-2008
Table 11 Laundry Detergents Company Shares 2004-2008
Table 12 Laundry Detergents Brand Shares 2005-2008
Table 13 Laundry Aids Company Shares 2004-2008
Table 14 Laundry Aids Brand Shares 2005-2008
Table 15 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 16 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013
Aekyung Industrial Co Ltd
Strategic Direction
Key Facts
Summary 1 Aekyung Industrial Co Ltd: Key Facts
Summary 2 Aekyung Industrial Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Aekyung Industrial Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 4 Aekyung Industrial Co Ltd: Competitive Position 2008
Lg Household & Health Care Ltd
Strategic Direction
Key Facts
Summary 5 LG Household & Health Care Ltd: Key Facts
Summary 6 LG Household & Health Care Ltd: Operational Indicators
Company Background
Production
Summary 7 LG Household & Health Care Ltd: Production Statistics 2007
Competitive Positioning
Summary 8 Summary LG Household & Health Care Ltd: Competitive Position 2008
Mukunghwa Corp
Strategic Direction
Key Facts
Summary 9 Mukunghwa Corp: Key Facts
Summary 10 Mukunghwa Corp: Operational Indicators
Company Background
Production
Summary 11 Mukunghwa Corp: Production Statistics 2008
Competitive Positioning
Summary 12 Summary Mukunghwa Corp: Competitive Position 2008
Pigeon Corp
Strategic Direction
Key Facts
Summary 13 Pigeon Corp: Key Facts
Summary 14 Pigeon Corp: Operational Indicators
Company Background
Production
Summary 15 Pigeon Corp: Production Statistics 2008
Competitive Positioning
Summary 16 Pigeon Corp: Competitive Position 2008
Sugar Bubble Co Ltd
Strategic Direction
Key Facts
Summary 17 Sugar Bubble Co Ltd: Key Facts
Summary 18 Sugar Bubble Co Ltd: Operational Indicators
Company Background
Production
Summary 19 Sugar Bubble Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 20 Sugar Bubble Co Ltd: Competitive Position 2008
Executive Summary
Continuous But Slower Growth
Growing Environmentally-friendly Attitudes
Preference for Natural and Clean Scents Increased
Innovation Boosts Value Growth
Sales Through Internet Retailing Increase
Key Trends and Developments
Continuous But Slower Growth
Increasingly Environmentally-friendly Attitudes
Preference for Natural and Clean Scents Increases
Laundry Care Boosted by Innovative Products
Sales Through Internet Retailing Increase
Market Indicators
Table 17 Households 2003-2008
Market Data
Table 18 Sales of Household Care by Sector: Value 2003-2008
Table 19 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 20 Household Care Company Shares 2004-2008
Table 21 Household Care Brand Shares 2005-2008
Table 22 Penetration of Private Label by Sector 2003-2008
Table 23 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 24 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 25 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 26 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 21 Research Sources

Abstract

Euromonitor International's Laundry Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the laundry care industry ;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

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