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Laundry Care in Mexico

Published by: Euromonitor International

Published: Sep. 1, 2009 - 36 Pages


Table of Contents


Laundry Care in Mexico
Euromonitor International
September 2009
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 1 Household Penetration of Washing Machines 2003-2008
Sector Data
Table 2 Sales of Laundry Care by Subsector: Value 2003-2008
Table 3 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 4 Sales of Laundry Detergents by Type: Value 2003-2008
Table 5 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 6 Sales of Laundry Aids by Type: Value 2003-2008
Table 7 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 9 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2007-2008
Table 10 Laundry Care Company Shares 2004-2008
Table 11 Laundry Care Brand Shares 2005-2008
Table 12 Laundry Detergents Company Shares 2004-2008
Table 13 Laundry Detergents Brand Shares 2005-2008
Table 14 Laundry Aids Company Shares 2004-2008
Table 15 Laundry Aids Brand Shares 2005-2008
Table 16 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 17 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013
Alen Del Norte SA De Cv
Strategic Direction
Key Facts
Summary 1 Alen del Norte SA De CV: Key Facts
Summary 2 Alen del Norte SA De CV: Operational Indicators
Company Background
Production
Summary 3 Alen del Norte SA de CV: Production location 2008
Competitive Positioning
Summary 4 Alen del Norte SA de CV: Competitive Position 2008
Colgate-Palmolive De México SA De Cv
Strategic Direction
Key Facts
Summary 5 Colgate-Palmolive SA de CV Key Facts
Summary 6 Colgate-Palmolive SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Summary Colgate-Palmolive SA de CV: Competitive Position 2008
El Oso SA De Cv
Strategic Direction
Key Facts
Summary 8 El Oso SA de CV: Key Facts
Summary 9 EL OSO SA DE CV: Operational Indicators
Company Background
Production
Summary 10 EL OSO SA DE CV: Production Statistics 2008
Competitive Positioning
Summary 11 Summary El Oso SA de CV: Competitive Position 2008
Fábrica De Jabón La Corona SA De Cv
Strategic Direction
Key Facts
Summary 12 Fábrica de Jabón La Corona SA de CV: Key Facts
Summary 13 Fabrica de Jabón La Corona SA de CV : Operational Indicators
Company Background
Production
Summary 14 Fabrica de Jabón la Corona SA de CV: Production Statistics 2007
Competitive Positioning
Summary 15 Fabrica de Jabón La Corona SA de CV Competitive Position 2008
Henkel Mexicana SA De Cv
Strategic Direction
Key Facts
Summary 16 Henkel Mexicana SA de CV: Key Facts
Summary 17 Henkel Mexicana SA de CV Operational Indicators
Company Background
Production
Summary 18 Henkel Mexicana SA de CV Production Locations 2008
Competitive Positioning
Summary 19 Henkel Mexicana SA de CV: Competitive Position 2008
Industrias H24 SA De Cv
Strategic Direction
Key Facts
Summary 20 Industrias H24 SA de CV: Key Facts
Summary 21 Industrias H24 SA de CV: Operational Indicators
Company Background
Production
Summary 22 Industrias H24 SA de CV: Production Statistics 2008
Competitive Positioning
Summary 23 Industrias H24 SA de CV: Competitive Position 2008
Procter & Gamble De México SA De Cv
Strategic Direction
Key Facts
Summary 24 Procter & Gamble de Mexico SA de CV: Key Facts
Summary 25 Procter & Gamble de Mexico SA de CV: Operational Indicators
Company Background
Production
Summary 26 Procter & Gamble de Mexico SA de CV: Production Statistics 2007
Competitive Positioning
Summary 27 Procter & Gamble de Mexico SA de CV: Competitive Position 2008
Executive Summary
Household Care Faces Important Challenges in A Declining Economy
Saving Changes Consumption Patterns
Green Products Become More Visible on Store Shelves
Small Purchases Through Small Packaging
Moderate Future Growth Is in Sight
Key Trends and Developments
the Economic Recession Changes Shopping Habits
Independent Small Retailers Take Away Sales From Larger Retailing Formats
Private Label Gains Sales Power
Small Packaging on the Rise
Marketing and Promotional Activities Follow A Different Approach
Market Indicators
Table 18 Households 2003-2008
Market Data
Table 19 Sales of Household Care by Sector: Value 2003-2008
Table 20 Sales of Household Care by Sector: % Value Growth 2003-2008
Market Data
Table 21 Household Care Company Shares 2004-2008
Table 22 Household Care Brand Shares 2005-2008
Table 23 Penetration of Private Label by Sector 2003-2008
Table 24 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 25 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 26 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 27 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 28 Research Sources

Abstract

Euromonitor International's Laundry Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the laundry care industry ;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

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