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Laundry Care in Bulgaria

Published by: Euromonitor International

Published: Sep. 1, 2009 - 36 Pages


Table of Contents


Laundry Care in Bulgaria
Euromonitor International
September 2009
List of Contents and Tables
Executive Summary
Retail Value Growth Slows in 2008
the Impact of the Financial Crisis Is Delayed in Household Care
Multinational Companies Lead Household Care in Bulgaria
Supermarkets/hypermarkets Benefits From Retail Modernisation Trends
Constant Value Growth Expected Over the Forecast Period
Key Trends and Developments
Environmental Issues and Organic Products Gain Ground
Delayed Impact of Financial Crisis and Rising Input Prices on Household Care
Modern Trade Channels Continue To Expand
Multinational Companies Expand Their Presence in Household Care
Urbanisation Develops the Demand for Sophisticated Products
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Market Data
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Appendix
Definitions
Summary 1 Research Sources
Balev Ood
Strategic Direction
Key Facts
Summary 2 Balev OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Balev OOD: Competitive Position 2008
Chimirex Ood
Strategic Direction
Key Facts
Summary 4 Chimirex OOD: Key Facts
Company Background
Production
Summary 5 Chimirex OOD: Production Statistics 2008
Competitive Positioning
Summary 6 Chimirex OOD: Competitive Position 2008
Ficosota Syntez Ood
Strategic Direction
Key Facts
Summary 7 Ficosota Syntez OOD: Key Facts
Summary 8 Ficosota Syntez OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Ficosota Syntez OOD: Competitive Position 2008
Hayat Bulgaria Chemical Ood
Strategic Direction
Key Facts
Summary 10 Hayat Bulgaria Chemical OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Hayat Bulgaria Chemical OOD: Competitive Position 2008
Medea-chem Ood
Strategic Direction
Key Facts
Summary 12 Medea-Chem OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Medea-Chem OOD: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 11 Household Penetration of Washing Machines 2003-2008
Sector Data
Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 16 Sales of Laundry Aids by Type: Value 2003-2008
Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 19 Laundry Care Company Shares 2004-2008
Table 20 Laundry Care Brand Shares 2005-2008
Table 21 Laundry Detergents Company Shares 2004-2008
Table 22 Laundry Detergents Brand Shares 2005-2008
Table 23 Laundry Aids Company Shares 2004-2008
Table 24 Laundry Aids Brand Shares 2005-2008
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013

Abstract

Euromonitor International's Laundry Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the laundry care industry ;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

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