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Beer in Hong Kong, China

Published by: Euromonitor International

Published: Sep. 1, 2009 - 39 Pages


Table of Contents


Beer in Hong Kong, China
Euromonitor International
September 2009
List of Contents and Tables
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2008
Sector Data
Table 1 Sales of Beer by Subsector: Total Volume 2003-2008
Table 2 Sales of Beer by Subsector: Total Value 2003-2008
Table 3 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 4 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 9 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 10 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 11 Beer Exports by Country of Destination: Total Value 2002-2007
Table 12 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 13 Beer Imports by Country of Origin: Total Value 2002-2007
Table 14 Company Shares of Beer by National Brand Owner 2003-2007
Table 15 Company Shares of Beer by Global Brand Owner 2003-2007
Table 16 Brand Shares of Beer 2004-2007
Table 17 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 18 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 19 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 20 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
Eugina Ltd
Strategic Direction
Key Facts
Summary 2 Eugina Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Eugina Ltd: Competitive Position 2007
Jebsen & Co Ltd
Strategic Direction
Key Facts
Summary 4 Jebsen & Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Jebsen & Co Ltd: Competitive Position 2007
Maxxium Hong Kong Ltd
Strategic Direction
Key Facts
Summary 6 Maxxium Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Maxxium Hong Kong Ltd: Competitive Position 2007
San Miguel Brewery Hong Kong Ltd
Strategic Direction
Key Facts
Summary 8 San Miguel Brewery Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 San Miguel Brewery Hong Kong Ltd: Competitive Position 2007
Telford International Co Ltd
Strategic Direction
Key Facts
Summary 10 Telford International Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Telford International Co Ltd: Competitive Position 2007
Executive Summary
Alcoholic Drinks Hampered by Economic Downturn
Hong Kong Aims To Become A Fine Wine Trading Hub
Leading Players Further Gain Share
Growing Demand for Specialist Retailers
Continued Trading Up Expected in Forecast Period
Key Trends and Developments
Tax Abolished on Lower-strength Alcoholic Drinks
Growing Interest in Cocktail Culture
Increasing Polarisation Seen in Many Product Areas
Lack of Storage Space Creates Growing Concern
Specialist Retailers
Summary 12 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Market Background
Legislation
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 23 Selling Margin of a Typical Imported Beer Brand 2008
Table 24 Selling Margin of a Typical Imported Wine Brand 2008
Table 25 Selling Margin of a Typical Imported Spirits Brand 2008
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
Market Data
Table 27 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 28 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 29 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 30 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 31 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 32 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 33 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 34 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 35 Sales of Alcoholic Drinks by Region: Total Volume 2003-2008
Table 36 Sales of Alcoholic Drinks by Region: Total Value 2003-2008
Table 37 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2003-2008
Table 38 Sales of Alcoholic Drinks by Region: % Total Value Growth 2003-2008
Table 39 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 40 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 41 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 42 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 43 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 44 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 45 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
Table 46 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2008-2013
Table 47 Forecast Sales of Alcoholic Drinks by Region: Total Value 2008-2013
Table 48 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2008-2013
Table 49 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2008-2013
Definitions
Summary 13 Research Sources

Abstract

Euromonitor International's Beer in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the beer industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

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