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Fragrances in Venezuela

Published by: Euromonitor International

Published: Aug. 1, 2009 - 36 Pages


Table of Contents


Fragrances in Venezuela
Euromonitor International
August 2009
List of Contents and Tables
Executive Summary
Positive Value Growth Achieved in 2008, But Lags Behind Previous Years' Performance
Anti-ageing Concerns Fuel Innovation and Consumer Interest
Competition Remains Strong With Avon Leading
Both Store-based and Non-store Channels Benefit From Increased Sales
Positive But Moderate Forecast in Context of Low Oil Prices
Key Trends and Developments
High Inflation in 2008 Results in Moderate Industry Growth
Cosmetics and Toiletries Players Use Local Celebrities To Promote Brands
Anti-ageing Trend Strengthened Through New Offerings and Products
Manufacturers Apply "below-the-line" Marketing Strategies To Catch Consumer Attention
Non-store Retailing Plays Major Role Thanks To Direct Selling
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Aroma Cosmetics Ca
Strategic Direction
Key Facts
Summary 2 Aroma Cosmetics CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Aroma Cosmetics CA: Competitive Position 2008
Corporación Belcorp De Venezuela Ca
Strategic Direction
Key Facts
Summary 4 Corporación Belcorp de Venezuela CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Corporación Belcorp de Venezuela CA: Competitive Position 2008
Cosméticos Melenita Ca
Strategic Direction
Key Facts
Summary 6 Cosméticos Melenita CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Cosméticos Melenita CA: Competitive Position 2008
Cosméticos Rolda Ca
Strategic Direction
Key Facts
Summary 8 Cosméticos Rolda CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Cosméticos Rolda CA: Competitive Position 2008
Drocosca SA
Strategic Direction
Key Facts
Summary 10 Drocosca SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Drocosca SA: Competitive Position 2008
Laboratorios Fisa Ca
Strategic Direction
Key Facts
Summary 12 Laboratorios Fisa CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Laboratorios Fisa CA: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Fragrances by Subsector: Value 2003-2008
Table 16 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 17 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 18 Fragrances Company Shares by Retail Value 2004-2008
Table 19 Fragrances Brand Shares by Retail Value 2005-2008
Table 20 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 21 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 23 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 24 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013

Abstract

Euromonitor International's Fragrances in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: premium fragrances (women's, men's, unisex) and mass fragrances (women's, men's and unisex). Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the cosmetics & toiletries industry
  • Pinpoint growth sectors and trends and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

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