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Fragrances in Hungary

Published by: Euromonitor International

Published: Jul. 1, 2009 - 35 Pages


Table of Contents


Fragrances in Hungary
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Slowdown in Economic Growth
Business and Consumer Expectations Decrease Dramatically
Well-established Multinational Brands Dominate
Concentration and Price Comparison
Difficult Forecast
Key Trends and Developments
Slowdown in Economic Growth
Well-established Brands More Comfortable With the Harsh Business Climate
Concentration and Price Comparison
Market Innovation Offset by Range Proliferation and Price Competition
Desire To Preserve Youth and Health Is Blurring
Natural and Organic Trends for Aware Consumers
Internet for Price and Quality Comparison
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Ahimsa Kozmetikai Kft
Strategic Direction
Key Facts
Summary 2 Ahimsa Kozmetikai Kft: Key Facts
Summary 3 Ahimsa Kozmetikai Kft: Operational Indicators
Company Background
Production
Summary 4 Ahimsa Kozmetikai Kft: Production Statistics 2007
Competitive Positioning
Caola-alfa Rt
Strategic Direction
Key Facts
Summary 5 Caola-Alfa Rt: Key Facts
Summary 6 Caola-Alfa Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Caola-Alfa Rt: Competitive Position 2008
Hélia-d Kft
Strategic Direction
Key Facts
Summary 8 Hélia-D Kft: Key Facts
Summary 9 Hélia-D Kft: Operational Indicators
Company Background
Production
Summary 10 Hélia-D Kft: Production Statistics 2007
Competitive Positioning
Summary 11 Hélia-D Kft: Competitive Position 2008
Herbária Rt
Strategic Direction
Key Facts
Summary 12 Herbária Rt: Key Facts
Summary 13 Herbária Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Herbária Rt: Competitive Position 2008
Soliteint Kft
Strategic Direction
Key Facts
Summary 15 Soliteint Kft: Key Facts
Summary 16 Soliteint Kft: Operational Indicators
Company Background
Production
Summary 17 Soliteint Kft: Production Statistics 2007*
Competitive Positioning
Summary 18 Soliteint Kft: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Fragrances by Subsector: Value 2003-2008
Table 16 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 17 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 18 Fragrances Company Shares by Retail Value 2004-2008
Table 19 Fragrances Brand Shares by Retail Value 2005-2008
Table 20 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 21 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 23 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 24 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013

Abstract

Euromonitor International's Fragrances in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: premium fragrances (women's, men's, unisex) and mass fragrances (women's, men's and unisex). Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the cosmetics & toiletries industry
  • Pinpoint growth sectors and trends and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

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