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Fragrances in Germany

Published by: Euromonitor International

Published: Jul. 1, 2009 - 35 Pages


Table of Contents


Fragrances in Germany
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Value Sales of Cosmetics and Toiletries Display Slow Growth
Demand for Men's Grooming Products Continues To Grow
Sales Led by L'oréal and Beiersdorf
Fierce Competition Among Retailers Driving Out Smaller Competitors
Economic Problems To Hinder Growth in Forecast Period
Key Trends and Developments
Global Economic Situation Hits Consumer Confidence
Ageing Population Continues To Shape Sales
Polarisation Increases
Demand for Natural Products Continues To Increase
Discounters and Parapharmacies/drugstores Continue To Grow in Importance
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Beiersdorf AG
Strategic Direction
Key Facts
Summary 2 Beiersdorf AG: Key Facts
Summary 3 Beiersdorf AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2008
Coty Deutschland GmbH
Strategic Direction
Key Facts
Summary 5 Coty Deutschland GmbH: Key Facts
Summary 6 Coty Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Coty Deutschland GmbH: Competitive Position 2008
Dalli-werke Mäurer & Wirtz GmbH & Co Kg
Strategic Direction
Key Facts
Summary 8 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Key Facts
Summary 9 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 10 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Production Statistics 2008
Competitive Positioning
Summary 11 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Competitive Position 2008
Dr Scheller Cosmetics AG
Strategic Direction
Key Facts
Summary 12 Dr Scheller Cosmetics AG: Key Facts
Summary 13 Dr Scheller Cosmetics AG: Operational Indicators
Company Background
Production
Summary 14 Dr Scheller Cosmetics AG: Production Statistics 2007
Competitive Positioning
Summary 15 Dr Scheller Cosmetics AG: Competitive Position 2008
Hans Schwarzkopf & Henkel GmbH & Co Kg
Strategic Direction
Key Facts
Summary 16 Hans Schwarzkopf & Henkel GmbH & Co KG: Key Facts
Summary 17 Hans Schwarzkopf & Henkel GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 18 Hans Schwarzkopf & Henkel GmbH & Co KG: Production Statistics 2008
Competitive Positioning
Summary 19 Hans Schwarzkopf & Henkel GmbH & Co KG: Competitive Position 2007
L'Oréal Deutschland GmbH
Strategic Direction
Key Facts
Summary 20 L'Oréal Deutschland GmbH: Key Facts
Summary 21 L'Oréal Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 22 L'Oréal Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 23 L'Oréal Deutschland GmbH: Competitive Position 2008
Procter & Gamble GmbH
Strategic Direction
Key Facts
Summary 24 Procter & Gamble GmbH: Key Facts
Summary 25 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
Summary 26 Procter & Gamble GmbH: Production Statistics 2008
Competitive Positioning
Summary 27 Procter & Gamble GmbH: Competitive Position 2008
Unilever Deutschland GmbH
Strategic Direction
Key Facts
Summary 28 Unilever Deutschland GmbH: Key Facts
Summary 29 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 30 Unilever Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 31 Unilever Deutschland GmbH: Competitive Position 2008
Weleda AG
Strategic Direction
Key Facts
Summary 32 Weleda AG: Key Facts
Company Background
Production
Summary 33 Weleda AG: Production Statistics 2008
Competitive Positioning
Summary 34 Weleda AG: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Fragrances by Concentration: % Value Analysis 2004-2008
Table 16 Sales of Fragrances by Subsector: Value 2003-2008
Table 17 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 18 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 19 Fragrances Company Shares by Retail Value 2004-2008
Table 20 Fragrances Brand Shares by Retail Value 2005-2008
Table 21 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 22 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 24 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 25 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013

Abstract

Euromonitor International's Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: premium fragrances (women's, men's, unisex) and mass fragrances (women's, men's and unisex). Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the cosmetics & toiletries industry
  • Pinpoint growth sectors and trends and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

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