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Draftfcb

Published by: SGA Lists

Published: Oct. 1, 2009 - 3 Pages


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Abstract

Launched in 2006, Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on IdeasTM. With more than 130 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, fully inclusive, highly creative and accountable marketing communications organization to operate against a single P&L. The Draftfcb network spans 97 countries, with more than 9,600 employees worldwide, and is part of the Interpublic Group of Companies.

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