Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Published by: Global Markets Direct

Published: Sep. 18, 2009 - 178 Pages

Table of Contents

1 Table Of Contents

1.1 List Of Tables

1.2 List Of Figures

2 Introduction

2.1 What is This Report About?

2.2 Methodology

2.3 Profile of Survey Respondents

3 Executive Summary

3.1 The Food and Drinks Manufacturing Industry Is Generally Optimistic About the Recovery of the Global Economy

3.2 Buyers in the Industry Are More Optimistic About Revenue Growth than Suppliers

3.3 Food and Drinks Manufacturing Companies Will Be Increasing Marketing Spend Over the Next 12 Months

3.4 Industry Players Face a Number of Key Challenges Due To the Recession

3.5 Suppliers and Buyers are Adapting Their Marketing and Sales Strategies during Recession and Recovery to Face Immediate Business Concerns

4 Economic Outlook and Confidence

4.1 Global Economy Recovery Expectations

4.2 Revenue Growth Expectations

5 Global Food and Drinks Industry Investment Outlook

5.1 Fastest and Slowest Growing Markets

5.2 M&A Activity Predictions

5.3 Suppliers’ Industry Outlook

6 Recession and Recovery: Threats and Opportunities for the Food and Drinks Manufacturing Industry

6.1 Leading Business Concerns Due to Recession

6.2 Key Actions to Overcome Business Threats

6.3 Key Actions to Maintain and Win Buyer Business

6.4 Leading Recession Related Business Opportunities

7 Marketing Spend Activity

7.1 Annual Marketing Budgets: Suppliers to the Industry

7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry

7.3 Change in Expenditure by Media Channel: Suppliers to the Industry

7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry

7.5 Annual Marketing Budgets: Food and Drinks Manufacturing Industry Players

7.6 Expected Change in Marketing Expenditure Levels: Food and Drinks Manufacturing Industry Players

7.7 Change in Expenditure by Media Channel: Food and Drinks Manufacturing Industry Players

7.8 Future Investment in Marketing and Sales Technology: Food and Manufacturing Industry Players

8 Marketing and Sales Behaviors and Strategies and The Impact of Recession and Recovery

8.1 Key Marketing Aims: Suppliers to the Industry

8.2 Marketing and Sales Practices during Recession and Recovery: Suppliers to the Industry

8.3 Expected Adaptations to Marketing Activities during Recession and Recovery: Suppliers to the Industry

8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry

8.5 Marketing Attitudes and Approaches: Suppliers to the Industry

8.6 Key Marketing Aims: Food and Drinks Manufacturing Industry Players

8.7 Marketing and Sales Practices During Recession and Recovery: Food and Drinks Manufacturer Industry Players

8.8 Expected Adaptations to Marketing Activities during Recession and Recovery: Food and Drinks Manufacturing Industry Players

8.9 Critical Success Factors for Choosing a Marketing Agency: Food and Drinks Manufacturing Industry Players

8.10 Marketing Attitudes and Approaches: Food and Drinks Manufacturing Industry Players

9 Appendix

9.1 Full Survey Results-Closed Questions

9.2 Methodology

9.3 Contact Us

9.4 About Global Markets Direct

9.5 Disclaimer

1.1 List Of Tables

Table 1: Count of Global Food and Drinks Manufacturing Industry Survey Respondents by Company Type (Number Of Respondents), 2009 Industry Survey

Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 3: Buyer Respondents by Organization’s Global Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 4: Buyer Respondents by Organization’s Total Employee Size (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 6: Supplier Respondents by Organization’s Global Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 8: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Global Respondents), 2009

Table 9: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Table 10: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Table 11: Company Revenue Growth Optimism in the Global Food and Drinks Manufacturing Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009

Table 12: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Table 13: Branded Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer)

Table 14: Contract Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009

Table 15: Food and Drink Manufacturing Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009

Table 16: Key Growth Areas in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009

Table 17: Key Growth Areas in the Global Food and Drinks Manufacturing Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009

Table 18: Key Declining Areas in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009

Table 19: Key Declining Areas in the Global Food and Drinks Manufacturing Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009

Table 20: Food Manufacturer Vs. Drink Manufacturer Vs. Food a Drink Manufacturing Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009

Table 21: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009

Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of All Respondents), 2009

Table 23: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009

Table 24: Most Important Actions Being Implemented by Food and Drink Manufacturing Suppliers to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of Food and Drink Manufacturing Suppliers Respondents), 2009

Table 25: Most Important Actions Being Implemented by Food Manufacturers, Drink Manufacturers to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of Food Manufacturers, Drink Manufacturers Respondents), 2009

Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009

Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009

Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009

Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009

Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009

Table 31: Leading Business Opportunities During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of All Respondents), 2009

Table 32: Leading Business Opportunities During the Recession in the Global Food and Drinks Manufacturing Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents),2009

Table 33: Leading Business Opportunities for Food and Drink Manufacturing Suppliers During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009

Table 34: Leading Business Opportunities for Food Manufacturers, Drink Manufacturers During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of Buyer Respondents), 2009

Table 35: Annual Marketing Budget in US$ by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 36: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 39: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment andd Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 40: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food & Drinks Manufacturing Industry, 2009

Table 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 43: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 44: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 45: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 46: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 47: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 48: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 49: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 50: Key Marketing Aims Over the Next Year: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment & Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 51: Key Marketing Aims Over the Next Year: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 52: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009: Change the chart formatting

Table 53: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009: change spelling chart

Table 54: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 55: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 56: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 57: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 58: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 59: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 60: Key Marketing Aims Over the Next Year: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 61: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 62: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 63: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 64: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 65: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 66: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 67: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 68: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 69: Full Survey Results-Closed Questions

1.2 List Of Figures

Figure: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009

Figure 1: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings (% All Respondents), 2009

Figure 2: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009

Figure 3: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Figure 4: Company Revenue Growth Optimism in the Global Food and Drinks *-Manufacturing Industry (% All Respondents), 2009

Figure 5: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Figure 6: Company Revenue Growth Optimism in the Global Food and Drinks Manufacturing Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009

Figure 7: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Figure 8: Branded Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer Respondents), 2009

Figure 9: Contract Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009

Figure 10: Food and Drink Manufacturing Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009

Figure 11: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food Manufacturer Industry (% Food Manufacturer Industry Respondents), 2009

Figure 12: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Drink Manufacturer Industry (% Drink Manufacturer Industry Respondents), 2009

Figure 13: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Branded Food / Drink Manufacturer Industry (% Branded Food / Drink Manufacturer Industry Respondents), 2009

Figure 14: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Contract Food / Drink Manufacturer Industry (% Contract Food / Drink Manufacturer Industry Respondents), 2009

Figure 15: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food and Drink Manufacturing Supplier Industry (% Food and Drink Manufacturing Supplier Industry Respondents), 2009

Figure 16: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009

Figure 17: Food Manufacturer Vs. Drink Manufacturer Vs. Food and Drink Manufacturing Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009

Figure 18: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009

Figure 19: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Food Manufacturer Vs. Drink Manufacturer (% Buyer Respondents), 2009

Figure 20: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009

Figure 21: Annual Marketing Budget in US$: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 22: Annual Marketing Budget in US$ by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 23: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 24: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 25: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 26: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 27: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Ingredient / Equipment and Services Supplier (% Ingredient / Equipment and Services Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 28: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Marketing Agency / Industry Body (% Marketing Agency / Industry Body Respondents), Global Food & Drinks Manufacturing Industry, 2009

Figure 29: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 30: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 31: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Ingredient / Equipment and Services Supplier Vs. Marketing Agency / Industry Body (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 32: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 33: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 34: Annual Marketing Budget in US$: Food and Drink Manufacturer (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 35: Annual Marketing Budget in US$ by Company Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Figure 36: Annual Marketing Budget in US$ by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), G

Abstract

Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Summary

“Global Food and Drinks Manufacturing Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery” is a new report published by Global Markets Direct in association with ICD Research that analyzes how food and drinks manufacturer's and equipment, materials and service supplier's media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading producers and suppliers to the food and drinks manufacturing industry. The report also identifies food and drink manufacturers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

• The opinions and forward looking statements of over 400 industry executives have been captured in our in-depth survey, of which over 60% represent Director & C-level respondents
• This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by food and drinks manufacturers and their suppliers
• The report examines current practices and provides future expectations over the next 12-24 months
• The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
• Key topics covered include media spend activity, marketing and sales behaviors & strategies by food and drink companies and their suppliers and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
• In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
• The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

• 45% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 26% looking to decrease it
• 26% of industry players are adapting product portfolios or positioning to meet clients cost pressures
• 64% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

• Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
• Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
• Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the food & beverage manufacturing industry
• Effectively plan your business strategies
• Predict how the industry will grow, consolidate and where it will stagnate
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.