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Published by: Business Insights
Published: Sep. 1, 2009 - 141 Pages
Table of Contents
Table of Contents
The Evolution of Beauty Ingredients in Food and Drinks
Executive summary
The evolution of beauty from within
The science of skin health
The beauty consumer - demographics, attitudes, and trends
Analysis of the beauty market
Current ingredient trends and innovations
Futureceuticals - innovations in ingredients, packaging, and marketing
Key strategies for success in the beauty category
Chapter 1 The evolution of beauty from within
Summary
Introduction
The history of the beauty market
Transitioning from cosmetics to foods
Functional foods and the beauty market
Recession and premiumization
Chapter 2 The science of skin health
Summary
Introduction
Aging process
Skin damage and repair
Oxidative
Sun/UV damage
Inflammation
Hydration
Measuring skin damage - a consumer perspective
Clinique skin computer
DermaScan
Pharmanex BioPhotonic scan
Lancôme Diagnosis Expert
Nutrition treatments
Chapter 3 The beauty consumer - demographics, attitudes, and trends
Summary
Introduction
Demographics
Attitudes on aging, beauty and advertising
The impact of the media on beauty foods
Gender and beauty foods
Trends and opportunities
Chapter 4 Analysis of the beauty market
Summary
Introduction
A global skincare market
Global beauty foods market
The European market for beauty foods and beverages
The market for beauty foods and beverages in Asia Pacific
The US market for beauty foods and beverages
Chapter 5 Current ingredient trends and innovations
Summary
Introduction
Superfruits
Açai
Goji
Pomegranate
Mangosteen
Evodia
Lycopene and carotenoids
Acerola
Camu-camu
Protein
Milk proteins
Soy protein
Teas
White
Green
Study 1
Study 2
Pu-erh
Rooibos
Berries and herbs
Sea buckthorn
Study 1
Study 2
Blueberries
Raspberries
Rosemary
Burdock root
Ginseng
Other natural ingredients
Collagen
Ceramide and Ursolic acid
Hyaluronic acid
Rhodiola rosea
Pre/probiotics
Ayurveda
Chapter 6 Futureceuticals - innovations in ingredients, packaging, and marketing
Introduction
Branded beauty ingredients
Solbar (Solgen Ltd)
Praventin (Friesland Campina/DMV)
Sendara
Boswellin
FloraGlo lutein and zeaxanthin
Peptan collagen (Rousselot)
Generic ingredient trends
Spices
Ginger
Curcumin
Botanicals and naturals
Polypodium leucotomos
Amaranth - A source of squalene for skin health
Algae
Proteins and related bioactives
Packaging - making beauty products beautiful
Perricone MD
Borba beauty
SoCal Cleanse - Eco-friendly and organic
Functionalab - beauty and style
Chapter 7 Key strategies for success in the beauty market
Summary
Introduction
Six strategies for success
Choose a health benefit
Gender
Health gate-keeper
Life-stage
Fix the format
Format and formulation
Format and ingredient choice
Feel the benefit
See the solution
Connect with the consumer
Distribute with distinction
The future of beauty
Chapter 8 Appendix
An interview with Caroline Negre, marketing manager at Rousselot SAS
Biography
Index
List of Figures
Figure 1.1: Europe's first beauty supplement Merz Spezial Dragee from Merz Pharmaceuticals
GmbH
Figure 2.2: Clinque Computer
Figure 2.3: Dermoscan from Imedeen UK
Figure 2.4: Pharmanex S2 BioPhotonic scanner
Figure 3.5: Key drivers and inhibitors of growth within the beauty category
Figure 3.6: What signs of skin aging concern you?
Figure 3.7: What are the key attributes of being beautiful?
Figure 3.8: What are the key attributes of being beautiful?
Figure 5.9: Beauty ingredients by category
Figure 6.10: Works With Water's beauty beverage for clear skin (with Praventin)
Figure 6.11: Life Extension's 'Fernblock' with Sendara
Figure 6.12: Acne treatment from Orovo LLC containing 25mg Boswellin per serving
Figure 6.13: Hair, Skin and Nails super formula from Purity Products - Contains FloraFlo for skin beauty
Figure 6.14: Innovation type as percentage of all innovative food and drink launches, 2005-2008
Figure 6.15: Perricone MD Targeted Care dietary supplement
Figure 6.16: Perricone MD Skin beauty supplements
Figure 6.17: Borba Gummi Bear Booster
Figure 6.18: Socal Cleanse Organic Protein + Detox
Figure 6.19: Functionalab beauty products
Figure 6.20: Functionalab in-store packaging at Henri Bendel, Fifth Avenue, New York (left) and POS retail lay-out (right)
Figure 7.21: Key strategies for success
Figure 7.22: Sip beauty beverage from Inside Out Beauty Ltd
Figure 7.23: Glowelle beauty beverage from Nestlé
Figure 7.24: Borba Inc - Skin Balance Waters
List of Tables
Table 3.1: Is beauty only about appearance?
Table 4.2: Anti-Aging skincare sales by country, ($m), 2008-2014
Table 4.3: Total beauty food market value, ($m), by country, 2008-2014
Table 4.4: Total beauty supplements value, ($m), by country, 2008-2014
Table 4.5: Oral beauty market for foods and beverages
AbstractBy 2011, the beauty food and drinks market is expected to be worth an estimated $6.6bn, with a strong growth rate of 4.8% predicted until 2016. The functional food and ingredient market has become well established across multiple health platforms from heart health, joint health, and mood management to sports performance. As a natural progression, the ability of foods to deliver benefits on their appearance was inevitable. The main appeal of these beauty foods, beverages and dietary supplements is their role as natural anti-aging treatments, influencing the processes which cause wrinkles, a loss of skin tone and elasticity. As aging consumers become more aware of the visual damage of their skin there is an inevitable draw to the anti-aging/beauty market. Anti-aging and beautifying products that target the physiological processes of aging will become a likely purchase for this consumer demographic. In order to formulate and develop specific marketing claims for such products, a thorough understanding of the biology behind the process of skin aging is required.
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