US Mobile Broadband: Market, forecasts and behavior, 2009-2015

Published by: Coda Research Consultancy Ltd.

Published: Oct. 1, 2009 - 49 Pages

Table of Contents

Eco-system of devices: netbooks, notebooks and mobile phones

Mobile broadband access across each device

What operators need to learn from consumer behaviour, and what operators will have to offer

Factors that inform what devices people use in which situations, and for what

Who is using mobile broadband as replacements for fixed line broadband

How operators need to market and sell mobile broadband devices

Smartphones and 3G/3G+ phones

iPhone users as a case study

Ownership and traffic

Mobile phones and teens

What teens use their phones for, and what operators can learn from them

Netbooks

Ownership and mobile broadband usage

Embedded modules

Consumer dissatisfaction

Competition between OEMs and networks

Chips

ULVs

ARM processors

Atom chips

Social networking

Which social networks device owners access

Opportunities for creating revenue and for marketing

Video

Video via mobiles, netbooks and notebooks

Importance of mobile video to US teens

Applications

How usage differs across devices and smartphone types

Operating systems, including

Windows XP and Windows 7, Ubuntu, Android, Chrome OS, Moblin, LIMO

Location based services

Monetisation

Opportunities

Challenges

3G/3G+, network capacity, and ‘white-spaces’

LTE

Consumer frustration

Forecasts - 2009-2015:

3G/3G+ phone penetration, and internet access via these devices

Netbook penetration

Netbook and notebook users accessing the internet

Mobile broadband traffic (TB per month), divided by mobile phones, netbooks and notebooks

Mobile broadband traffic by traffic type for each device (video, audio, data and P2P)

Carrier voice vs data revenues

Carrier voice vs data ARPUs

Carrier data revenues: SMS revenues vs internet traffic revenues

Carrier ARPU: SMS ARPU vs internet traffic ARPU

Data revenues by carrier (AT&T, Sprint, T-Mobile, Verizon)

Data ARPU by carrier

Abstract

• A thorough examination of drivers to mobile broadband take-up (including consumer behaviour across devices, smartphones, netbooks, LTE roll out, ‘Ultra Thins’, chips, social networking, apps, video, and operating systems)
• Extensive forecasts for users, device ownership, mobile traffic, and revenues and ARPUs by carrier.

• Extensive commentary on factors that will drive mobile broadband take-up in the US over the next six years
• User forecasts by device type (netbooks, notebooks and 3G/3G+ phones)
• Traffic forecasts for each device, by traffic type (video, audio, P2P, data)
• Voice and data service revenue forecasts
• SMS vs internet traffic data service revenue forecasts
• Data revenue forecasts by carrier (Sprint, AT&T, Verizon, T-Mobile)
• Data ARPU forecasts by carrier (Sprint, AT&T, Verizon, T-Mobile)
• Implications of these factors for operators, vendors, rights holders and content owners

• 45 pages of forecasts and commentary
• 25 forecast charts

• Device and component vendors
• Mobile network operators
• Media organisations
• Consultants
• Financial analysts
• Application, content and service providers
• Anyone else with an interest in the future of mobile broadband in the US

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