2009 RTD Tea in the U.S. : Market Research Report

2009 RTD Tea in the U.S.

Published by: Beverage Marketing Corporation

Published: Sep. 29, 2009 - 233 Pages

1. THE U.S. NEW AGE & TEA MARKETS
The 2008 New Age Market
Overview of the U.S. Retail Tea Market
The 2008 Tea Market
Exhibits: • New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2003 - 2008; • New Age Beverage Market Segments Share of Wholesale Dollar Sales 2003 - 2008; • New Age Beverage Market Segments Change in Wholesale Dollar Sales 2004 - 2008; • U.S. Tea Market Estimated Consumption by Segment 2003 - 2008; • U.S. Tea Market Share of Consumption by Segment 2003 - 2008; • U.S. Tea Market Change in Consumption by Segment 2004 - 2008; • U.S. Tea Market Per Capita Consumption by Segment 2003 - 2008; • U.S. Tea Market Estimated Retail Sales by Segment 2006 - 2008; • U.S. Tea Market Share of Retail Sales by Segment 2006 - 2008; • U.S. Tea Market Change in Retail Sales by Segment 2007 - 2008
2. THE NATIONAL READY-TO-DRINK TEA MARKET
RTD Tea Market Trends: • Overview; • RTD Tea Dollar and Case Volume; • RTD Tea Pricing; • Per Capita RTD Tea Consumption; • RTD Tea Seasonality
RTD Tea Market Segmentation
RTD Tea Market by Type and Flavor
Exhibits: • The National RTD Tea Market Dollar and Case Volume 1988 - 2008; • The National RTD Tea Market Dollar and Case Volume Growth 1989 - 2008; • The National RTD Tea Market Per Capita Consumption 1988 - 2008; • The National RTD Tea Market Quarterly Volume Shares 2003 - 2008; • The National RTD Tea Market Volume by Price Segment 2003 - 2008; • The National RTD Tea Market Share of Volume by Price Segment 2003 - 2008; • The National RTD Tea Market Change in Volume by Price Segment 2004 - 2008; • The National RTD Tea Market Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2005 - 2008; • The National RTD Tea Market Share of Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2005 - 2008; • The National RTD Tea Market Change in Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2006 - 2008
3. THE REGIONAL READY-TO-DRINK TEA MARKETS
Regional RTD Tea Markets: • Overview; • The South; • The Midwest; • The West; • The Northeast
Exhibits: • The Regional RTD Tea Markets Wholesale Dollar Sales 2003 - 2008; • The Regional RTD Tea Markets Dollar Share 2003 - 2008; • The Regional RTD Tea Markets Dollar Growth 2004 - 2008; • The Regional RTD Tea Markets Case Volume 2003 - 2008; • The Regional RTD Tea Markets Case Volume Share 2003 - 2008; • The Regional RTD Tea Markets Case Volume Growth 2004 - 2008; • The Regional RTD Tea Markets Per Capita Consumption 2003 - 2008
4. READY-TO-DRINK TEA PACKAGING
RTD Tea Packaging Types: • Overview; • Glass Bottles; • Cans; • Plastic Bottles; • Cartons; • Fountain/Aspectic
Exhibits: • RTD Tea Volume by Package Size and Type 2003 - 2008; • RTD Tea Share by Package Size and Type 2003 - 2008; • RTD Tea Growth by Package Size and Type 2004 - 2008
5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS
The Leading Companies: PepsiCo, Inc.; • Overview; • PLTP - Overview; • PLTP - Marketing; • PLTP - Distribution; • SoBe - Overview; • SoBe - Marketing; • SoBe - Distribution
Coca-Cola Company: • Nestea - Overview; • Nestea - Marketing; • Nestes - Distribution; • Fuze Beverage - Overview; • Fuze Beverage - Distribution
Snapple Beverage Group: • Overview; • Marketing; • Distribution
Ferolito, Vultaggio & Sons: • Overview; • Marketing; • Distribution
Honest Tea: • Overview; • Marketing; • Distribution
Other RTD Tea Brands
Leading Grocery and Drug Store RTD Tea Brands
Exhibits: • Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2003 - 2008; • Leading RTD Tea Brands Estimated Dollar Share 2003 - 2008; • Leading RTD Tea Brands Estimated Dollar Growth 2004 - 2008; • Leading RTD Tea Brands Estimated Case Volume 2003 - 2008; • Leading RTD Tea Brands Estimated Case Volume Share 2003 - 2008; • Leading RTD Tea Brands Estimated Case Volume Growth 2004 - 2008; • The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2008; • The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2008; • The Leading RTD Tea Trademarks in Grocery Stores by Volume 2008; • The Leading RTD Tea Trademarks in Drug Stores by Volume 2008
6. READY-TO-DRINK TEA DISTRIBUTION CHANNELS
RTD Tea Distribution Channels
Exhibits: • RTD Tea Volume by Distribution Channel 2003 - 2008; • RTD Tea Share of Volume by Distribution Channel 2003 - 2008; • RTD Tea Change in Volume by Distribution Channel 2004 - 2008
7. U.S. TEA ADVERTISING EXPENDITURES
The Leading Advertised RTD Tea Brands
RTD Tea Advertising by Medium
The Leading Advertised Tea Brands
Tea Advertising by Medium
Exhibits: • Ready-to-Drink Tea Advertising Expenditures 2003 - 2008; • Ready-to-Drink Tea Share of Advertising Expenditures 2003 - 2008; • Ready-to-Drink Tea Change in Advertising Expenditures 2004 - 2008; • Ready-to-Drink Tea Advertising Expenditures by Media 2003 - 2008; • Ready-to-Drink Tea Share of Advertising Expenditures by Media 2003 - 2008; • Ready-to-Drink Tea Change in Advertising Expenditures by Media 2004 - 2008; • U.S. Tea Market Advertising Expenditures 2004 - 2008; • U.S. Tea Market Share of Advertising Expenditures 2004 - 2008; • U.S. Tea Market Change in Advertising Expenditures 2005 - 2008; • U.S. Tea Market Advertising Expenditures by Media 2004 - 2008; • U.S. Tea Market Share of Advertising Expenditures by Media 2004 - 2008; • U.S. Tea Market Change in Advertising Expenditures by Media 2005 - 2008
8. U.S. TEA DEMOGRAPHICS
Demographics of the RTD Tea Consumer: • Overview; • Comparative Demographics of RTD Tea Brands
Exhibits: • Demographics of the Ready-to-Drink Tea Consumer 2008; • Demographics of the Arizona Tea Consumer 2008; • Demographics of the Snapple Consumer 2008; • Demographics of the Lipton Brisk Consumer 2008; • Demographics of the Nestea Consumer 2008
9. U.S. TEA IMPORTS AND EXPORTS
Imported Tea
Exported Tea
Exhibits: • U.S. Tea Market Imports (Metric Tons) by Tea Type 2004 - 2008; • U.S. Tea Market Share of Imports by Tea Type 2004 - 2008; • U.S. Tea Market Change in Imports by Tea Type 2005 - 2008; • U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2004 - 2008; • U.S. Black Tea Market Share of Imports by Leading Countries 2004 - 2008; • U.S. Black Tea Market Change in Imports by Leading Countries 2005 - 2008; • U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2004 - 2008; • U.S. Green Tea Market Share of Imports by Leading Countries 2004 - 2008; • U.S. Green Tea Market Change in Imports by Leading Countries 2005 - 2008; • U.S. Tea Market Exports (Metric Tons) by Tea Type 2004 - 2008; • U.S. Tea Market Share of Exports by Tea Type 2004 - 2008; • U.S. Tea Market Change in Exports by Tea Type 2005 - 2008; • U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2004 - 2008; • U.S. Black Tea Market Share of Exports by Leading Countries 2004 - 2008; • U.S. Black Tea Market Change in Exports by Leading Countries 2005 - 2008; • U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2004 - 2008; • U.S. Green Tea Market Share of Exports by Leading Countries 2004 - 2008; • U.S. Green Tea Market Change in Exports by Leading Countries 2005 - 2008
10. TEA INDUSTRY PRICING IN THE U.S.
Price Indexes: • Consumer Prices; • Producer Prices
Exhibits: • Change in Consumer Price Index for Tea and Other Items 1999 - 2008; • Change in Producer Price Index for Tea and All Commodities 1995 - 2008
11. THE PROJECTED TEA MARKET
The Projected Tea Market
Exhibits: • Projected RTD Tea Market Wholesale Dollar Sales 2008 - 2013; • Projected RTD Tea Market Compound Annual Sales Growth 2008 - 2013; • Projected RTD Tea Market Estimated Case Volume and Growth 1993 - 2013; • Projected RTD Tea Market Compound Annual Volume Growth 1993 - 2013; • Projected Tea Market Estimated Consumption by Segment 2003 - 2013; • Projected Tea Market Share of Consumption by Segment 2003 - 2013; • Projected Tea Market Compound Annual Growth by Segment 2008 - 2013; • Projected RTD Tea Market Volume by Price Segment 2003 - 2013; • Projected RTD Tea Market Share of Volume by Price Segment 2003 - 2013; • Projected RTD Tea Market Compound Annual Growth by Price Segment 2008 - 2013

Abstract

READY TO GROW. This report examines the U.S. Tea Market with a focus on how marketers operate in the resurgent ready-to-drink tea segment. It provides data on regional markets, leading companies and brands for the New Age beverage segment. RTD tea packaging, distribution, advertising expenditures and demographics are discussed at length. The report also projects the market five years into the future.

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2009 RTD Tea in the U.S.

Table of Contents

Abstract