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Health Fundraising OrganizationsPublished by: First Research, Inc. Published: Sep. 28, 2009 - 10 Pages Table of Contents
AbstractThe US health fundraising industry consists of about 2,000 organizations with combined annual revenue of about $8 billion. Major organizations include the American Cancer Society, American Heart Association, Cystic Fibrosis Foundation, and the March of Dimes. The industry is concentrated: the 50 largest organizations take in about 60 percent of overall revenue.COMPETITIVE LANDSCAPE The revenue of these organizations depends on consumer income and corporate profits. The long-term viability of individual organizations depends on strong marketing and public perceptions of usefulness. Large organizations have advantages in name recognition. Small organizations can compete successfully through superior marketing or by having a wealthy sponsor. PRODUCTS, OPERATIONS & TECHNOLOGY Program services usually fall into three major categories: funding medical research, public education, and direct services such as testing programs, support groups, patient care, rehabilitation and training, etc. Research funding is usually accomplished through grants to individuals or institutions that apply for funds. Public education involves media advertising, publications, school programs, and awareness events often in conjunction with fundraising activities, and legislative lobbying activities. Lobbying usually takes the form of advocating increased government funding for research and support activities, and can be very effective for organizations with large numbers of members. For large organizations, program services take close to 75 percent of revenue. Support services include management expenses, and fundraising expenses account for the rest of revenue. Management expenses for large organizations are typically around 5 percent of revenue; ... Get Full Details About This Report >> |
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