The Pay-Tv Market in Europe, 2008-2013

Published by: IDATE

Published: Sep. 9, 2009 - 145 Pages

Table of Contents

1. Executive Summary

1.1. Pay TV: a key segment of the television industry

1.2. Networks that play very distinct roles

1.3. Market structures that are heavily dependent on national context

1.4. Key factors for the evolution of pay TV in Europe

1.5. Players will need to adapt their strategies

2. Market Structure

2.1. Market overview

2.1.1. TV funding

2.1.2. Pay TV’s share of the market

2.1.3. Digitization

2.1.4. TV’s penetration by network

2.2. Key factors in the evolution of the pay-TV market in Europe

2.2.1. Techonology factors

2.2.2. Competition factors

2.2.3. Consumption pattern factors

2.3. Primary European markets

2.3.1. France

2.3.2. Germany

2.3.3. Hungary

2.3.4. Italy

2.3.5. Poland

2.3.6. Portugal

2.3.7. Scandinavia (Denmark, Finland, Norway, Sweden)

2.3.8. Spain

2.3.9. The Netherlands

2.3.10. United Kingdom

3. Industry Structure and Strategies

3.1. Player strategies

3.1.1. Underlying trends

3.1.2. Strategies by category of player

3.2. Player profiles

3.2.1. BSkyB

3.2.2. Chellomedia

3.2.3. Cyfrowy Polsat

3.2.4. Free

3.2.5. Canal+ Group

3.2.6. Orange

3.2.7. Premiere/Sky Deutschland

3.2.8. Sogecable

3.2.9. Telefónica

3.2.10. Telenor Broadcast (Canal Digital)

3.2.11. UPC Broadband

3.2.12. Viasat

3.2.13. Virgin Media

3.2.14. Zon TV Cabo

4. Market forecasts

4.1. Forecast methodology

4.2. 2008-2013 Forecasts

4.2.1. France

4.2.2. Germany

4.2.3. Hungary

4.2.4. Italy

4.2.5. Poland

4.2.6. Portugal

4.2.7. Scandinavia

4.2.8. Spain

4.2.9. The Netherlands

4.2.10. United Kingdom

4.2.11. Asia-Pacific

4.2.12. Europe

4.2.13. Latin America

4.2.14. North America

4.2.15. Worldwide totals

Index of Tables

Table 1: Breakdown of households by TV access mode, worldwide

Table 2: Breakdown of TV households between free-to-air and pay TV - 2008-2013

Table 3: Main areas in which European pay-TV players are active

Table 4: TV funding in the major geographic areas, 2005-2008

Table 5: Breakdown of TV households between free-to-air and pay TV, by geographic area, 2005-2008

Table 6: Breakdown of analog and digital TV households, by geographic area, 2005-2008

Table 7: Breakdown of households by TV access mode, 2005-2008

Table 8: Daily consumption of live and time-shifted TV by Web users aged 18 to 25, in France, Italy and the UK, in 2008

Table 9: TV market in France

Table 10: Most important players in the pay-TV market in France

Table 11: TV market in Germany

Table 12: Most important players in the pay-TV market in Germany

Table 13: TV market in Hungary

Table 14: Most important players in the pay-TV market in Hungary

Table 15: TV market in Italy

Table 16: Most important players in the pay-TV market in Italy

Table 17: TV market in Poland

Table 18: Most important players in the pay-TV market in Poland

Table 19: TV market in Portugal

Table 20: Most important players in the pay-TV market in Portugal

Table 21: TV market in Scandinavia (Denmark, Finland, Norway, Sweden)

Table 22: Most important players in the pay-TV market in Scandinavia (Denmark, Finland, Norway, Sweden)59

Table 23: TV market in Spain

Table 24: Most important players in the pay-TV market in Spain

Table 25: TV market in the Netherlands

Table 26: Most important players in the pay-TV market in the Netherlands

Table 27: TV market in the UK

Table 28: Most important players in the pay-TV market in the UK

Table 29: Comparison of broadcast network capacities in Europe

Table 30: TV funding in France

Table 31: Breakdown of households between free-to-air and pay TV in France

Table 32: Breakdown of households between analog and digital in France

Table 33: Breakdown of households by TV access mode in France

Table 34: TV funding in Germany

Table 35: Breakdown of households between free-to-air and pay TV in Germany

Table 36: Breakdown of households between analog and digital in Germany

Table 37: Breakdown of households by TV access mode in Germany

Table 38: TV funding in Hungary

Table 39: Breakdown of households between free-to-air and pay TV in Hungary

Table 40: Breakdown of households between analog and digital in Hungary

Table 41: Breakdown of households by TV access mode in Hungary

Table 42: TV funding in Italy

Table 43: Breakdown of households between free-to-air and pay TV in Italy

Table 44: Breakdown of households between analog and digital in Italy

Table 45: Breakdown of households by TV access mode in Italy

Table 46: TV funding in Poland

Table 47: Breakdown of households between free-to-air and pay TV in Poland

Table 48: Breakdown of households between analog and digital in Poland

Table 49: Breakdown of households by TV access mode in Poland

Table 50: TV funding in Portugal

Table 51: Breakdown of households between free-to-air and pay TV in Portugal

Table 52: Breakdown of households between analog and digital in Portugal

Table 53: Breakdown of households by TV access mode in Portugal

Table 54: TV funding in Scandinavia

Table 55: Breakdown of households between free-to-air and pay TV in Scandinavia

Table 56: Breakdown of households between analog and digital in Scandinavia

Table 57: Breakdown of households by TV access mode in Scandinavia

Table 58: TV funding in Spain

Table 59: Breakdown of households between free-to-air and pay TV in Spain

Table 60: Breakdown of households between analog and digital in Spain

Table 61: Breakdown of households by TV access mode in Spain

Table 62: TV funding in the Netherlands

Table 63: Breakdown of households between free-to-air and pay TV in the Netherlands

Table 64: Breakdown of households between analog and digital in the Netherlands

Table 65: Breakdown of households by TV access mode in the Netherlands

Table 66: TV funding in the United Kingdom

Table 67: Breakdown of households between free-to-air and pay TV in the United Kingdom

Table 68: Breakdown of households between analog and digital in the United Kingdom

Table 69: Breakdown of households by TV access mode in the United Kingdom

Table 70: TV funding in Asia-Pacific

Table 71: Breakdown of households between free-to-air and pay TV in Asia-Pacific

Table 72: Breakdown of households between analog and digital in Asia-Pacific

Table 73: Breakdown of households by TV access mode in Asia-Pacific

Table 74: TV funding in Europe

Table 75: Breakdown of households between free-to-air and pay TV in Europe

Table 76: Breakdown of households between analog and digital in Europe

Table 77: Breakdown of households by TV access mode in Europe

Table 78: TV funding in Latin America

Table 79: Breakdown of households between free-to-air and pay TV in Latin America

Table 80: Breakdown of households between analog and digital in Latin America

Table 81: Breakdown of households by TV access mode in Latin America

Table 82: TV funding in North America

Table 83: Breakdown of households between free-to-air and pay TV in North America

Table 84: Breakdown of households between analog and digital in North America

Table 85: Breakdown of households by TV access mode in North America

Table 86: TV funding worldwide

Table 87: Breakdown of households between free-to-air and pay TV worldwide

Table 88: Breakdown of households between analog and digital worldwide

Table 89: Breakdown of households by TV access mode worldwide

Index of Figures

Figure 1: Change in TV funding sources

Figure 2: Breakdown of the global TV market by geographic area, 2008

Figure 3: Change in TV funding sources, 2005-2008

Figure 4: Breakdown of TV households between free-to-air and pay TV, by geographic area, in 2008

Figure 5: Digital’s development in each geographic area, 2005-2008

Figure 6: Breakdown of terrestrial households by TV access mode, 2008

Figure 7: Breakdown of satellite households by TV access mode, 2008

Figure 8: Breakdown of cable households by TV access mode, 2008

Figure 9: Increase in IPTV households by geographic area, 2005-2008

Figure 10: Characteristics of SD and HD picture

Figure 11: Prototype of the Imagenio 3D application

Figure 12: Deployment of broadcast mobile TV in Europe

Figure 13: Free-to-air channel offerings on DTT in Italy

Figure 14: Leading online video sites in France by video views, in January 2009

Figure 15: French television viewers’ interest in personalizing program schedules, by age, 2007

Figure 16: Breakdown of time for Web-users and non-Web users, in France, 2007

Figure 17: Number of unique viewers on online video sites in the UK and France, January 2008-2009

Figure 18: Percentage of UK and French Web users who watched video content online, January 2009

Figure 19: Number of hours of video consumed online in the UK and France, January 2009

Figure 20: Penetration of the most common mobile Web activities in major European countries, end of 2008

Figure 21: Increase in DVR use in the United States, 2006-2008

Figure 22: Breakdown of TV consumption time in France, by age, 2007

Figure 23: Impact of DVR on television consumption

Abstract

• What is the outlook for Pay TV in a television industry rocked by the explosion of Internet content?
• What impact will the economic crisis have on Pay TV’s development? What role will Pay TV play in 2013?
• What are the key factors in the evolution of the Pay TV market in terms of technology, competition and consumption patterns?
• What are the features of Pay TV offerings by country?
• What strategies can the various players in the Pay TV market adopt?
• What percentage of Pay TV subscribers will be on satellite, cable, IPTV and DTT? How will the sector’s revenue evolve?
• Database (Excel): Asia-Pacific, Europe, Latin America, North America France, Germany, Hungary, Italy, Netherlands, Poland, Portugal, Spain, Scandinavia, United Kingdom

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