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Product Positioning of Nokia's Booklet 3G and Its Impact on the Netbook PC Market

Published by: Market Intelligence & Consulting Institute

Published: Sep. 22, 2009 - 8 Pages


Table of Contents


1. Product Positioning of Nokia's Booklet 3G Close to Market Mainstream

1.1 Limited Degree of Differentiation with Wintel Architecture

1.2 High Price Conflicts with Netbooks' Focus on Moderate Pricing

1.3 Bundled Sales with Telecom Services to Be Main Sales Method

2. Booklet 3G Not Expected to Create Major Waves in the Market

2.1 High Degree of Difficulty in Cross-industry Operations

2.2 Link between High Price and Impressions of Brand and Products not Easy to Establish

2.3 Hard to Emulate Samsung's Success in Telecom Channels

2.4 Forecasting Consumer Acceptance of Ovi Platform Not Easy

3. Conclusion

List of Topics

1. Product specifications and price of the Nokia Booklet 3G compared to other netbook PC products

2. Market positioning of the Booklet 3G as well as likely sales channels

3. Challenges for Nokia in developing its netbook PC business

4. Companies and organizations analyzed or mentioned in the report include:Acer, Apple, Asus, Google, Intel, Microsoft, Nokia, Samsung, Sony, Vodafone


List of Tables

Table 1 Comparison of Product Specifications: Nokia Booklet 3G and Asus Eee PC 1008 HA

Abstract

In February 2009, Nokia announced its intention to enter the netbook PC market. On September 2, at the Nokia World 2009 event, the company announced the specifications and price of its netbook PC product Booklet 3G. For its Booklet 3G product, Nokia has opted for the mainstream Wintel architecture. The product features a 10.1" screen and is equipped with the Ovi platform. This report examines the product positioning of Nokia's Booklet 3G and analyzes the impact of this new product on the netbook PC market.

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