Extreme Sports

Published by: Global Industry Analysts

Published: Oct. 1, 2009 - 104 Pages

Table of Contents

1.Industry Overview

Extreme Sports - A Quick Primer

Extreme Sports - "Then" & "Now"

Market Participants - Manufacturers &

Retailers

Major Vendors

Media - A Major Promotional Platform

2.Market Dynamics

Extreme Sports - Exploding Potential in-Store

Extreme Sports Companies Hunt Investors,

Seek Alliances

Snowshoeing - The New Rage

Zorbing - A ‘Fun & Thrill’ Sport

Leading Snow Skiing Destinations

Table 1: Leading Ten Snow Skiing Destination Countries Worldwide in 2006

3.An Insight into Extreme Sports

In-Line Skating

Roller Skating

Snowboarding/Skiboarding

Skateboarding

Wakeboarding

Sandboarding

Boardsailing

Mountaineering/Rock Climbing

Skydiving

Waterskiing

Trick Skiing

Slalom Skiing

Ski Jump

Snow Skiing

Alpine Skiing

Freestyle Skiing

Freeskiing

Nordic Skiing

Cross-country Skiing

Nordic Jumping

Paintball

Bungee Jumping

Street Luging

Cardio Kickboxing

Freestyle Motocross

BMX / Bicycle Motocross

4.Product Launches

BuyWake.com Launches First True LTD

Wakeboard

Extreme Sports Zone Introduces Brush-Surfing

Ramp

ESPN to Introduce Online ESPN Action

Sports Network

Extremedia Introduces extremity.tv

Bragster and Extreme Group to Launch ExBrag

New Sports Channel, Ma Chaîne Sport,

Launched

Black Diamond to Launch Freeride Ski Boots

5.Strategic Corporate Developments

Black Diamond Inaugurates New Global

Distribution Center in China

Burton Snowboards Pockets DNA Distribution

Ault Glazer Acquires Hayes Brothers

Snowboard

USA TODAY Takes Over Banquet

W. E. Rock Event Acquires W.E.ROCK

Jarden Acquires K2

Volcom Announces Electric Visual

Evolution Acquisition

Mammoth Energy to Take Over Sport

Technology

Ski Channel Purchases Broadcast Rights

Wizzard Media and Sandra Carter Ink

Agreement

Wizzard Media and Media Rights of

America Ink Agreement

IMG Forms Joint Venture with Tollin

Productions

NBC U Joint Venture with MTV

PUMA and Ronstan Enter into Partnership

Arrangement

XFMedia Acquires Minor Stake in All Sports

Network

Billabong International Acquires Sector 9

Billabong International Signs DaKine Hawaii

Acquisition Agreement

Lafuma to Acquire Eider

Vidshadow and Planet X Enter into an

Agreement

Oak Holdings Signs Agreement with Rotherham

Metropolitan Borough Council

Adrenalina to Construct Stores in Cherry

Creek Shopping Center and Willow Bend

Teignbridge District Council Grants Aid to

Set up Extreme Sports Park

Extreme, Debut Partner for Outdoor Sports

Equipment and Products

J-Star and Central Oklahoma Join Hands

Basic Services Acquires LQD Adrenalina

Rhino Outdoor Takes Over YamaBuggy

Sales & Distribution

Charlesbank Capital and TRM Acquires

MasterCraft Boat

Ipath Footwear Pockets IPath

R&R Sports Takes Over The Ski Barn

Source Capital Pockets Surf Technicians

Bear Growth Capital Partners Snaps Up

Just Add Water

Billabong International Acquires Xcel Brand

Payless ShoeSource to Acquire Collective

Licensing International

Mecseki Erdeszeti to Develop an Extreme

Sports Park

ReelTime and Movie Made Productions Sign

Agreement

Burton Snowboards to Inaugurate New

Distribution Center

blinkx and Broadband Sports Enter into

Agreement

GoFish Inks Agreement with Movie Made

Productions and Adrenalina

REGIONAL MARKET PERSPECTIVE

1.The United States

Sporting Goods: An Overview…

Extreme Sports: An American Way of

Adventure and Fun

Table 2: US Extreme Sports Industry (2008): Number of Participants in Select Extreme Sports - Mountain Biking, Skateboarding, In-Line Roller Skating, Paintball, Alpine Skiing, Snowboarding, Water Skiing, and Cross Country Skiing (in Million)

Extreme Sports Outpace Traditional Sports

Firing Up the Young Blood!

Table 3: US Population Statistics (2005, 2010, 2015 & 2020): Number of Population Under the Age Group of 10-24 Years (in Million)

Table 4: Select US Extreme Sports Ranked by Mean Age of Participants - By Gender

Table 5: US Extreme Sports Participation (2007): Number of Participants Aged between 7 and 17 Years in Select Extreme Sports - Mountain Biking, In-Line Roller Skating, Skateboarding, Alpine Skiing and Snowboarding (in Thousands)

Table 6: US Snow Sports Industry (2007): Percentage Breakdown of Participation in Snow Sports - Alpine Skiing, Snowboarding and Cross-Country Skiing - By Age Group

Women: Fall to the Adrenaline Rush

Table 7: In-Line Roller Skating in the US (2005-2007): Percentage Breakdown of Participation Based on Gender

Table 8: Skateboarding in the US (2005-2007): Percentage Breakdown of Participation Based on Gender

Table 9: Snowboarding in the US (2005-2007): Percentage Breakdown of Participation Based on Gender

Table 10: Water Skiing in the US (2005-2007): Percentage Breakdown of Participation Based on Gender

Table 11: Mountain Biking in the US

(2005-2007): Percentage Breakdown of Participation Based on Gender

Table 12: Paintball Games in the US (2005-2007): Percentage Breakdown of Participation Based on Gender

Table 13: Alpine Skiing in the US (2005-2007): Percentage Breakdown of Participation Based on Gender

Table 14: Cross Country Skiing in the US (2005-2007): Percentage Breakdown of Participation Based on Gender Total Participation Statistics

Table 15: In-Line Roller Skating Participation in the US (2003-2008): Number of Participants in Million

Table 16: Skateboarding Participation in the US (2003-2008): Number of Participants in Million

Table 17: Cross-Country Skiing Participation in the US (2003-2008): Number of Participants in Million

Table 18: Alpine Skiing Participation in the US (2003-2008): Number of Participants in Million

Table 19: Alpine Skiing Participation in the US (2006): Percentage Breakdown of Participants by Income Level - Household Income Less than $50,000, Household Income Between US$50,000 and US$100,000, and Household Income More than US$100,000

Table 20: Snowboarding Participation in the US (2003-2008): Number of Participants in Million

Table 21: Snowboarding Participation in the US (2007-2005): Percentage Breakdown of Participants by Category - Occasional and Frequent

Table 22: Snowboarding Participation in the US (2007-2005): Percentage Breakdown of Participants by Income Level - Household Income $50,000+, Household Income less than $35,000 and Household Income US$35,000-$50,000Snow Sports Overview

Recession Hits Hard the Snow Sports Market

Table 23: US Snowboard Equipment Market - Breakdown of Value Sales by Product Segment in US$ Million (August 2008 to January 2009)Sales Channels: Speciality Leads, Internet Grows

Table 24: US Snow Sports Equipment Market - Percentage Breakdown of Value Sales by Distribution/Sales Channel (August 2008 to January 2009)

Table 25: US Alpine Equipment Market - Breakdown of Value Sales by Distribution/Sales Channel in US$ Million (August 2008 to January 2009)

Table 26: US Snowboard Equipment Market - Breakdown of Value Sales by Distribution/Sales Channel in US$ Million (August 2008 to January 2009)

Table 27: US Snow Sports Equipment Market (2006 & 2007): Percentage Breakdown of Online Sales by Category - Apparel, Accessories and Equipment Skiing Overview

Mountain Resort Numbers Ski Down

Table 28: US Skiing Market: Total Ski Mountains, Total Skier Visits and Average Skier Visit Per Mountain (2001-2007)

Table 29: US Mountain Ski Resorts - Break Up of Number of Resorts by Leading State (2006-2007)

Table 30: Leading Skier Visit Destination States in the US (2006-2007)

Baby Boomers, Youngsters Keep Skiing

Statistics Up

Paintball Overview

Capturing Fancy of Adventure Sport

Enthusiasts

Table 31: US Paintball Participation - Number of Participants in Million (2003-2008)

Factors Behind the Fame

Popularity to Remain Undeterred by Declines

Mountain Biking Overview

Table 32: US Bicycle Industry (2007 & 2008): Percentage Breakdown of Unit Sales by Category - Mountain Bikes, Hybrid/Cross Bicycles, Road/700C Bicycles, Comfort Bicycles, Cruiser Bicycles and Others

2.Canada

Ski & Snowboard Overview

Table 33: Canadian Ski Market (2007 & 2008): Percentage Breakdown of Canadian Dollar

Sales of Ski Equipment by Category - Alpine

Ski and Cross-Country Ski

Table 34: Canadian Ski Market (2007 & 2008): Percentage Breakdown of Canadian Dollar Sales of Alpine Ski and Cross-Country Ski Equipment by Province - Alberta Atlantic,British Columbia, Ontario, Quebec and Saskatchewan/Manitoba

Participants Fact Sheet by Alpine Skiing,

Cross-Country Skiing, and Snowboarding

Alpine Skiing

Cross-Country Skiing

Snowboarding

Table 35: Participation in Ski and Snowboarding in Canada (2007): Percentage Breakdown of Participantsby Age Group

Government Measures to Promote Ski &

Snowboarding Sport

Locals Win Hands Down in Participation

Export and Import Notes

Imports

Table 36: Canadian Imports of Ski & Snowboard Equipment (2006 & 2007): Percentage Breakdown of Value Imports by Select Countries of OriginExports

Competitive Landscape

Distribution Channels

The Changing Face of Future Ski and

Snowboard Industry

3.Japan

4.Europe

Skiing Market

Table 37: Leading European Ski Destinations (2006)Snowboard Market

Table 38: European Snowboarding Market (2006): Percentage Breakdown of Unit Sales of Snowboards by Country - Switzerland, Germany, France, Austria, Italy, Russia, Norway, UK, Spain and Others

Table 39: European Snowboarding Market (2006 & 2007): Percentage Breakdown of Unit Sales of Boots by Country - Switzerland, France, Germany, Austria, Italy, Russia, UK, Norway, Spain and Others

Table 40: European Snowboarding Market (2006 & 2007): Percentage Breakdown of Unit Sales of Bindings by Country Switzerland, Germany, France, Austria, Italy, Russia, Norway, UK, Spain and Others

Table 41: European Snowboarding Market (2006 & 2007): Percentage Breakdown of Unit Sales by Distribution Channel - Proshop, Sport Chains, Sport Shops and Big Box

Leading Brands

Select Leading Snowboard Brands in Europe (2006)

Select Leading Snow Bindings Brands in Europe (2006)

Select Leading Snow Boots Brands in Europe (2006)

Select Leading Helmets Brands for Snowboarding in Europe (2006)Participation - By Gender

Table 42: European Snowboarding Industry (2006 & 2007): Percentage Breakdown of Snowboarding Participation Based on Gender

4a.France

French Ski Resorts - The Ultimate Skiing

Destination

4b.Germany

4c.Czech Republic

Market Participation

5.China

Extreme Sports - A Bright Future Ahead

Government Support for Extreme Sports

Skiing - A Promising Market

Table 43: Chinese Population, Skier Visits, and Visitor Penetration (2006)

Quiksilver Leads the Way

Abstract

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