Alternative Medicine

Published by: Global Industry Analysts

Published: Oct. 1, 2009 - 109 Pages

Table of Contents

1.Industry Overview

Outlook

Current Scenario

Table 1: Percentage of Population in the Developed Countries Using CAM Once (2009E)

Factors Driving the Market Growth

Market Challenges

Alternative Medicine - Down the Time Lane

Table 2: World Alternative Medicine Market (2008): Percentage Share Breakdown by Type of Modality - Herbal Medicine, Traditional Chinese Medicine, Homeopathic Medicine, and Ayurvedic Medicine

Market Dynamics

Rising Health Care Costs Drive Market

Growth

Developing Countries - Major Markets for

Alternative Medicine

Table 3: Percentage of Population in the Developing Countries Using Alternative Medicine As Primary Health Care (2008)

Sloppy Regulations - A Major Area of

Concern

Practitioner Channels Drive Market Growth

WHO Initiatives to Increase CAM Usage

Trends Across Market Segments

Homeopathy - Still Going Strong

Homeopathy for Women’s Health

Herbalism - Still There, However Slowing

Down

Table 4: World Herbal Medicine Market (2008) - Percentage Value Share Breakdown by Region/Country - Germany, Asia-Pacific, Japan, France, and North America, and Rest of World

Ayurveda Fails to Create Enthusiasm

TCM Market - ‘All Set’ for Rapid Growth

2.Alternative Medicine - An Overview

Unconventional Approach to Healthcare

Advantages of Alternative Medicine

CAM - An Introduction

AM and CAM - The Difference

Side Effects

Alternative Medicine Vs Conventional

Medicine

3.Alternative Medicine - A Classification

Massage Therapy - An Introduction

Method of Application

Homeopathy

The Underlying Concept

Mind/Body Medicine

Definition

Mind/Body Technique - Acceptance with

Mainstream Medicine

Herbalism or Herbal Medicine

An Introduction

Origin

Medicinal Herbs

Associated Risks

Chiropractic

Naturopathy: The Natural Healer

Naturopathic Treatment

Ayurveda - The Traditional Way to Cure

Synopsis

Practices

Yoga

Introduction

Advantages of Yoga

Acupuncture

Benefits of Acupuncture

Acupuncture: A Historical Review

Risks and Adverse Effects

Traditional Chinese Medicine

Traditional Diagnosis

Kampo Medicine

Scientifically Unproven Alternative Medicines

Energy Therapies

Biologic Treatments

4.Regulatory Framework

Regulations and Beyond: An Insight

Regulations in the Regional Markets

Regulations for Massage Therapy

Herbalism - Quality Control

Acupuncture - Legal and Political Scenario

5.Research Studies

6.Mergers & Acquisitions

7.Other Strategic Corporate Developments

8.Product Innovations/Introductions

A REGIONAL MARKET PERSPECTIVE

1.The United States

Future Looks Bright

Americans Turn to Alternative Medicine

Table 5: US Recent Past, Present, and Future Analysis for Alternative Medicine in

US$ Billion for the Years 2008 through 2012

Growing Prevalence of Alternative Medicine

Table 6: Percentage of American Adults

Using CAM Therapies by Type (2008)

Table 7: Percentage of American Adults

Using Various Natural Products (2009E)

Table 8: Alternative Medicine Market in

the US (2008): Percentage Breakdown

of Usage by Type of Disease - Back Pain,

Neck Pain, Joint Pain, Arthritis, Cold, Cholesterol, and Others

Growth Drivers

Table 9: Alternative Medicine Market in the US (2007) - Percentage Share Breakdown by Growth Driving Factors - Wellness, Disease Treatment, Traditional Care Supplement, Disease Prevention, and Others

Market Trends

Cost - A Major Growth Driver

Demographic Drivers

Table 10: Percentage of US Population

Using CAM by Race and Ethnicity

(2009E)

Table 11: Percentage of Americans Using

CAM Therapies by Age (2009E)

Children - Potential Users of CAM Therapies

Table 12: Percentage of American Children Using Various CAM Therapies (2008)

Table 13: Percentage of American Children Using CAM by Disease (2008)

Table 14: Percentage of American

Children Using Various Natural

Products (2009E)

Massage Therapy - Moving Ahead

Table 15: Percentage of Americans Using Massage Therapy by Age Group (2008)

Table 16: Major Reasons for Massage

Therapy in the US (2008)

The Road Ahead

Alternative Therapies Occupy More

Shelf Space

Chiropractic Maintains Heady Pace

Pediatric Chiropractic Care Gains

Momentum

Aging Population: A Weighty Demographic

Driver

Herbal Supplements Continue to Post Gains

Traditional Chinese Medicine Gaining

Popularity in the US

Usage of CAM in Chronic Liver Disease

Treatment Rises

CAM for Cancer - Focus of Research

Organizations

2.Canada

Alternative Medicine in Canada

Table 17: Consumer Spending on Alternative Medicine in Canada - Annual Sales Figures in US$ Billion for the Years 2008 through 2012

Massage Therapy Gains Upper Hand

Companies Devise New Strategies

Traditional Chinese Medicine Market Expands in Canada

3.Japan

CAM Gaining Popularity in Japan

Growing Veterinary Use of CAM

Research Based Scientific Evidence -

Need of The Hour

Kampo Medicine - A High Growth Market

Insurance Coverage for Acupuncture and Kampo

Market for Dietary Supplements Continues to Grow

4.Europe

An Overview

Herbal Medicine Continues to Grow

Table 18: Herbal Medicine Market in Europe (2007) - Percentage Value Share Breakdown by Country - Germany, France, Italy,UK, and Rest of Europe

Regulatory Scenario

Homeopathy Market

4a.The United Kingdom

CAM Market - An Insight

Greater Consumer Acceptance Propels

Growth

Regulatory Scenario

Regulations for Acupuncture

Herbal Medicine Continues to Grow

Competitive Landscape

Regulatory Scenario

Homeopathy Prescriptions Drop in the UK

4b.Denmark

An Overview

Growing Use of CAM Therapies Among

Cancer Patients

Table 19: Percentage of Cancer Patients

Using CAM Therapies in Denmark

by Product Type (2008)

Table 20: Percentage of Cancer Patients Consulting CAM Practitioners in Denmark (2008)

Table 21: Percentage of Cancer Patients

Using CAM Therapy in Denmark (2008)

5.Asia-Pacific

5a.China

Current Market Scenario

TCM Market - An Overview

Table 22: Chinese Recent Past, Current, and Future Market Analysis for TCM - Annual Revenue Estimates and Projections for the Years 2008 through 2015 (In US$ Billion)

Table 23: Retail Pharmacy Market in China (2008): Percentage Share Breakdown by

Type - Western Medicine, Traditional

Chinese Medicine, and Health Supplements

Market Structure

Factors Influencing the Market

Impact of Global Economic Slowdown

Government Support Drives Market Growth

Regulatory Scenario

Growth Restraining Factors

TCM Exports and Imports in 2008 -

A Review

Export Scenario

Import Scenario

Herbal Medicine - A Growing Segment

Export-Import Scenario

Table 24: Herbal Medicine Market in

China (2008): Percentage Breakdown of Exports by Country - Thailand,India, Taiwan, and Others

5b.India

Alternative Medicine in India

Market Challenges

Tourism to Spur Growth

Herbal Medicine Gaining Upper Hand

Table 25: Indian Recent Past, Current &

Future Analysis for Homeopathy - Annual Sales Estimates and Projections in US$ Million forYears 2008 through 2012

Players and their Strategic Moves

Export Scenario

Homeopathy Market - An Overview

Table 26: Indian Recent Past, Current & Future Analysis for Homeopathy - Annual Sales Estimates and Projections in US$ Million for Years 2008through 2012

Table 27: Indian Recent Past, Current & Future Analysis for Homeopathy - Annual Number of Users for Years through 2012 in Million

Growth Drivers

Market Challenges

Homoeopathy Medicine Fail to Penetrate

Overseas Markets

Combination Drugs to Drive Alternative

Medicine Market

Ayurveda Continues to Gain Popularity

Competitive Scenario

Table 28: Leading Players in the Indian Ayurvedic Medicine Market (2008):

Percentage Value Share Breakdown by

Leading Company - Dabur, Baidyanath,

Zandu, Himani, and Others

Government Promotes Unani Medicine

System

5c.Taiwan

An Overview

Huge Potential for Pharma and Biotech

Companies

Government Initiates Policies to Promote

CAM Therapies

Herbal Medicine Gaining Prominence

Lack of Research Limits Veterinary Use

of Herbal Medicine

5d.Australia

Market Overview

Table 29: Consumer Spending on Alternative Medicine in Australia - Annual Sales Estimates and Projections in US$ Billion for Year 2008 through 2012

Table 30: Alternative Medicine Market in Australia (2008): Percentage Breakdown of Number of Practitioners by Type

Product Segments - Facts & Figures

Table 31: Alternative Medicine Market in Australia (2007) - Percentage Value Share Breakdown by End-Use - Arthritis and Pain (Bone, Joint, and Muscle), Multivitamin and Minerals, Nutritional Oils, Women’s Health,

Cold and Flu, Energy Pills, and Others

Organizations Continue to Focus on

Research Studies

Table 32: Alternative Medicine Market in Australia (2008): Percentage Breakdown of Research Quantum by Product Type

Distribution Scenario

Pharmacies Remain the Primary Distribution

Channel

Table 33: Nutritional Supplements Market in Australia (2008): Percentage Breakdown of Sales by Distribution Channel

Baby Boomers to Fuel Alternative

Medicine Segment

Stringent Regulations to Assure Quality

of Products

US Manufacturers Eyeing Potential

Australian Market

Massage Therapy - A High Growth Market

GLOBAL DIRECTORY

Abstract

The global outlook series on Alternative Medicine provides anecdotes, market briefs, and concise summaries of research findings. The report highlights the primary growth drivers, market challenges, and reviews global and regional trends across various segments. Market discussions in the report are amply illustrated with 33 fact-rich market data tables, charts, and graphs.Regional markets briefly abstracted include the United States, Canada, Japan, Europe, the United Kingdom, Denmark, China, India, Taiwan, and Australia. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 463 companies worldwide.

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