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Corporations Just Don’t Understand:Why Some Products Fail While Social Networks Thrive for Teens

Published by: Yankee Group

Published: Aug. 1, 2007 - 12 Pages


Table of Contents


I. Teens Sway Technology

II. Connectivity and Web Services Play Key Development and Marketing Roles in Teen Devices

mylo

III. The Importance of Peer Acceptance Dominates Popular Online Activities

IM

UGC

Social Networks

Devices and a Teen’s Role in Innovation

IV. Conclusions and Recommendations

Recommendation for Social Networking Sites

Recommendations for CE Manufacturers

Recommendation for Wireless Service Providers

V. Further Reading

Abstract

Teens are spending time using web applications such as IM as well as participating in social networks, but these interests do not inherently make them leading device consumers—even for connected devices.

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