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Brands & Strategies: Multiple Sclerosis

Published by: Decision Resources

Published: Sep. 25, 2006 - 197 Pages


Table of Contents


Table of Contents

Table of Exhibits

Executive Summary

Section 1: Multiple Sclerosis Patient Populations

Background

Multiple Sclerosis Prevalence and Diagnosis

US

Europe

Japan

Section 2: Multiple Sclerosis Treatment Overview

Major Competitors

Exisiting Treatments

Recombinant Interferonâ

Altered Peptide Ligands

Chemotherapeutics

Monoclonal Antibodies

Corticosteroids

Immunosuppressants

Section 3: Major Markets for Multiple Sclerosis Treatment

Market Overview

MS Drug Sales by Region

MS Drug Sales by Class

Market Forecast

Key Events

Drug Pricing

Formulary Placement

Recombinant Interferonâ Market

Altered Peptide Ligand Market

Chemotherapeutic Market

Monoclonal Antibody Market

Corticosteroid Market

Immunosuppressant Market

Brands & Strategies: Multiple Sclerosis

Brands & Strategies: Multiple Sclerosis

Section 4: Competitive Analysis

Overview

Competitive Landscape

MS Market by Competitor

Promotional Spending

Biogen Idec

Product Portfolio

Strategic Positioning

Avonex

Approval History

Sales and Market Position

Avonex Competitive Analysis

Promotional Spending

Life Cycle Management

Tysabri

Approval History

Sales and Market Position

Tysabri Competitive Analysis

Promotional Spending

Life Cycle Management

Biogen Idec MS Pipeline

Daclizumab

Rituximab

BG12

Pegylated Inferferonâ1a

LINGO1 Inhibitor

Teva Pharmaceuticals

Product Portfolio

Strategic Positioning

Copaxone

Approval History

Sales and Market Position

Copaxone Competitive Analysis

Promotional Spending

Life Cycle Management

Teva Pharmaceuticals MS Pipeline

Laquinimod

TV5010

Oral Copaxone

Brands & Strategies: Multiple Sclerosis

Brands & Strategies: Multiple Sclerosis

Serono SA

Product Portfolio

Strategic Positioning

Rebif

Approval History

Sales and Market Position

Rebif Competitive Analysis

Promotional Spending

Life Cycle Management

Novantrone

Approval History

Sales and Market Position

Novantrone Competitive Analysis

Promotional Spending

Life Cycle Management

Serono MS Product Pipeline

Oral Cladribine

MMP12 Inhibitor

JNK Inhibitor

Interferonâ:Fc

Osteopontin

Schering AG

Product Portfolio

Strategic Position

Betaseron

Approval History

Sales and Market Position

Betaseron Competitive Analysis

Promotional Spending

Life Cycle Management

Schering AG MS Pipeline

Alemtuzumab

Section 5: Supplementary Market Analysis

Acronyms and Initialisms

Methodology

Epidemiological Forecast Methodology

Market Forecast Methodology

Competitive Analysis Methodology

Brands & Strategies: Multiple Sclerosis

Table of Exhibits

Executive Summary

Exhibit ES1: MS Market Value, Major Markets, 2005-2010

Exhibit ES2: MS Market by Competitor, 2005 and 2010

Section 1: Multiple Sclerosis Patient Populations

Prevalent and Diagnosed MS Cases (Thousands), Major Markets, 2005-2010

Prevalent and Diagnosed MS Cases (Thousands), US, 2005-2010

Total Prevalent Cases of MS (Thousands), by Country, Europe, 2005-2010

Prevalent and Diagnosed MS Cases, Japan, 2005-2010

Section 2: Multiple Sclerosis Treatment Overview

Exhibit 21: MS Drugs, by Major Competitor

Exhibit 22: MS Drugs, by Drug Class

Section 3: Major Markets for Multiple Sclerosis Treatment

Exhibit 31: MS Market ($US), Major Markets, 2005-2010 (Graphical Format)

Exhibit 32: MS Market ($US), Major Markets, 2005-2010 (Tabular Format)

Exhibit 33: MS Market ($US), by Country, 2005-2010

Exhibit 34: MS Market, by Country as a % of Total, 2005 and 2010

Exhibit 35: MS Market ($US), by Drug Class, 2005-2010

Exhibit 36: Key Events , MS Market, 2005-2010

Exhibit 37: Price to Treat per Day ($US), Recombinant Interferonâ, 2005-2010

Exhibit 38: Recombinant Interferonâ Pricing ($US), Brand vs. Generic Price, 2005

Exhibit 39: Price to Treat per Day ($US), Altered Peptide Ligands, 2005-2010

Exhibit 310: Price to Treat per Day ($US), Chemotherapeutics, 2005-2010

Exhibit 311: Chemotherapeutic Pricing ($US), Brand vs. Generic Price, 2005

Exhibit 312: Price to Treat per Day ($US), Monoclonal Antibodies, 2005-2010

Exhibit 313: Price to Treat per Day ($US), Corticosteroids, 2005-2010

Exhibit 314: Corticosteroid Pricing ($US), Brand vs. Generic Price, 2005

Exhibit 315: Price to Treat per Day ($US), Immunosuppressants, 2005-2010

Exhibit 316: Immunosuppressant Pricing ($US), Brand vs. Generic Price, 2005

Exhibit 317: US Formulary Placement of MSIndicated Therapies

Exhibit 318: Recombinant Interferonâ Market ($US), 2005-2010

Exhibit 319: Recombinant Interferonâ Market ($US), by Country, 2005-2010

Exhibit 320: Recombinant Interferonâ Market ($US), by Drug, 2005-2010

Exhibit 321: Recombinant Interferonâ Branded Market Share, by Brand and

Country, 2005 and 2010

Exhibit 322: Altered Peptide Ligand Market ($US), 2005-2010

Exhibit 323: Altered Peptide Ligand Market ($US), by Country, 2005-2010

Exhibit 324: Chemotherapeutics Market ($US), 2005-2010

Exhibit 325: Chemotherapeutics Market ($US), by Country, 2005-2010

Exhibit 326: Chemotherapeutics Market ($US), by Drug, 2005-2010

Exhibit 327: Monoclonal Antibody Market ($US), 2005-2010

Exhibit 328: Monoclonal Antibody Market ($US), by Country, 2005-2010

Exhibit 329: Monoclonal Antibody Market ($US), by Drug, 2005-2010

Exhibit 330: Corticosteroid Market ($US), 2005-2010

Exhibit 331: Corticosteroid Market ($US), by Country, 2005-2010

Exhibit 332: Corticosteroid Market ($US), by Drug, 2005-2010

Exhibit 333: Immunosuppressant Market ($US), 2005-2010

Exhibit 334: Immunosuppressant Market ($US), by Country, 2005-2010

Exhibit 335: Imuran Market ($US) by Drug, 2005-2010

Section 4: Competitive Analysis

Exhibit 41: MS Market Competitive Position, 2005 and 2010

Exhibit 42: MS Market ($US), by Company, 2005-2010

Exhibit 43: Promotional Spend for MS Therapies, by Company, 2005

Exhibit 44: Promotional Spending Among FirstLine MS Therapies, 2005

Exhibit 45: Summary of Biogen Idec’s MS Product Portfolio

Exhibit 46: Biogen Idec MS Revenues ($US), by Brand, 2005-2010

Exhibit 47: Timeline of Avonex Regulatory Approvals in the Seven Major

Pharmaceutical Markets

Exhibit 48: Key Clinical Trials Supporting Avonex’ Regulatory Approvals

Exhibit 49: Timeline of Tysabri Regulatory Approvals in the Seven Major

Pharmaceutical Markets

Exhibit 410: Key Clinical Trials Supporting Tysabri’s Regulatory Approvals

Exhibit 411: Summary of Teva Pharmaceuticals MS Product Portfolio

Exhibit 412: Timeline of Copaxone Regulatory Approvals in the Seven Major

Pharmaceutical Markets

Exhibit 413: Key Clinical Trials Supporting Copaxone’s Regulatory Approvals

Exhibit 414: Summary of Serono SA’s MS Product Portfolio

Exhibit 415: Timeline of Rebif Regulatory Approvals in the Seven Major

Pharmaceutical Markets

Exhibit 416: Key Clinical Trials Supporting Rebif’s Regulatory Approvals

Exhibit 417: Key Clinical Trials Supporting Novantrone’s Regulatory Approvals

Exhibit 418: Summary of Schering AG’s MS Product Portfolio

Exhibit 419: Timeline of Betaseron Regulatory Approvals in the Seven Major Pharmaceutical Markets

Exhibit 420: Key Clinical Trials Supporting Betaseron’s Regulatory Approvals

Exhibit 421: Key Clinical Trials Supporting Betaseron’s Regulatory Approvals,Continued

Section 5: Supplementary Market Analysis

Exhibit 51: Total Interferonâ1a (IM) Market ($US), by Country, 2005-2010

Exhibit 52: Avonex Market ($US), by Country, 2005-2010

Exhibit 53: Total Interferonâ1a (SC) Market ($US), by Country, 2005-2010

Exhibit 54: Rebif Market ($US), by Country, 2005-2010

Exhibit 55: Total Interferonâ1b Market ($US), by Country, 2005-2010

Exhibit 56: Betaseron Market ($US), by Country, 2005-2010

Exhibit 57: Total Mitoxantrone Market ($US), by Country, 2005-2010

Exhibit 58: Novantrone Market ($US), by Country, 2005-2010

Exhibit 59: Total Cyclophosphamide Market ($US), by Country, 2005-2010

Exhibit 510: Cytoxan Market ($US), by Country, 2005-2010

Exhibit 511: Total Methotrexate Market ($US), by Country, 2005-2010

Exhibit 512: Rheumatrex Market ($US), by Country, 2005-2010

Exhibit 513: Methylprednisolone Market ($US), by Drug, 2005-2010

Exhibit 514: SoluMedrol Market ($US), by Country, 2005-2010

Exhibit 515: Total Prednisone Market ($US), by Country, 2005-2010

Exhibit 516: Deltasone Market ($US), by Country, 2005-2010

Exhibit 517: Total Azathioprine Market ($US), by Country, 2005-2010

Exhibit 518: Imuran Market ($US), by Country, 2005-2010

Abstract

In This Issue...

The market for multiple sclerosis (MS) therapies is dominated by a handful of key players-Biogen Idec, Serono, Schering AG, and Teva-who produce premium priced therapies including interferon-beta (Biogen Idec's Avonex, Serono's Rebif, and Schering AG's Betaseron) and Teva's Copaxone. Despite the commercial success of existing drugs, a high level of unmet clinical need exists, providing ample market opportunity for new treatments that demonstrate improved efficacy, tolerability, and convenience in comparison to currently available treatments.

Questions Answered in This Report

- Competitive dynamics: Market-leading recombinant interferon-beta therapies, such as Biogen Idec's Avonex, Serono's Rebif, and Schering AG's Betaseron, are involved in an intensely competitive arena-from both a within-class perspective and from the other leading MS agent, Teva's altered peptide ligand, Copaxone. How have the leading competitors positioned their brands for success? Which interferon-beta drugs will continue to succeed in the market?

- Market dynamics: The introduction of guidelines for the approval of biosimilar medicinal products in Europe will dramatically affect the market for recombinant interferon-beta. When will biosimilar interferon-beta launch in the major markets? What level of uptake will biosimilars experience and which branded drugs will be most affected?

- Brand dynamics: Following its withdrawal over safety concerns, Biogen Idec's Tysabri has relaunched following an in-depth review of the drug by US and European regulators. How will Tysabri's availability impact the MS market? What effect will safety concerns have on Tysabri's commercial success?

- Key events: Few new drugs have been successfully developed for the treatment of MS in recent years, leaving the market to established competitors. What new drugs are forecast to enter the MS market between 2005 and 2010 and when will they launch? What products are being developed in the major MS competitors' pipelines?

Scope

Markets Covered: United States, France, Germany, Italy, Spain, United Kingdom, and Japan.

Market Analysis: Annualized 5-year sales forecasts presented by region, drug class, molecule, and brand for 2005 to 2010, including a breakdown of branded versus generic sales for each market and the impact of key events during the forecast period. Annualized forecast of total prevalent and diagnosed cases for each of the major markets from 2005 to 2010.

Company Analysis: Detailed discussion of major competitors including Biogen Idec, Teva Pharmaceuticals, Serono, and Schering AG. Includes analysis of each company's MS product portfolio, strategic positioning, licensing strategy, post-marketing clinical trials, and development pipeline.

Brand Analysis: The report features an in-depth discussion of leading brands in the MS market, including approval history, sales and market position, SWOT analysis, annualized sales forecast, promotional efforts, and on-going life cycle management initiatives.

Please note: the PDF e-mail from publisher version of this report is for a global site license.

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