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2009 The Value-Added Water Market in the U.S.

Published by: Beverage Marketing Corporation

Published: Sep. 17, 2009 - 132 Pages


Table of Contents


1. THE U.S. BOTTLED WATER MARKET

The National Bottled Water Market

Exhibits

U.S. Bottled Water Market Gallonage by Segment 2003 - 2008

U.S. Bottled Water Market Share of Gallonage by Segment 2003 - 2008

U.S. Bottled Water Market Change in Gallonage by Segment 2004 - 2008



2. THE VALUE-ADDED WATER MARKET

The Value-Added Water Market Segments

Overview

Enhanced Water

Flavored Water

Essence Water

Structured Water

Seasonality

Exhibits

Value-Added Water Market Dollars, Gallonage and Price Per Gallon 2001 - 2008

Value-Added Water Market Per Capita Consumption 2001 - 2008

Value-Added Water Market Volume by Category 2003 - 2008

Value-Added Water Market Share of Volume by Category 2003 - 2008

Value-Added Water Market Change in Volume by Category 2004 - 2008

Enhanced Water Market Dollars, Gallonage and Price Per Gallon 2001 - 2008

Flavored Water Market Dollars, Gallonage and Price Per Gallon 2001 - 2008

Essence Water Market Dollars, Gallonage and Price Per Gallon 2006 - 2008

Value-Added Water Market Quarterly Volume Shares 2007 - 2008



3. VALUE-ADDED WATER DISTRIBUTION CHANNELS

Value-Added Water Distribution Channels

Overview

Enhanced Water

Flavored Water

Exhibits

Value-Added Water Market Volume by Distribution Channel 2006 - 2008

Value-Added Water Market Share by Distribution Channel 2006 - 2008

Value-Added Water Market Growth by Distribution Channel 2007 - 2008

Enhanced Water Market Volume by Distribution Channel 2006 - 2008

Enhanced Water Market Share by Distribution Channel 2006 - 2008

Enhanced Water Market Growth by Distribution Channel 2007 - 2008

Flavored Water Market Volume by Distribution Channel 2006 - 2008

Flavored Water Market Share by Distribution Channel 2006 - 2008

Flavored Water Market Growth by Distribution Channel 2007 - 2008



4. VALUE-ADDED WATER PACKAGING

Packaging Types

Exhibits

Value-Added Water Market Volume by Container Material 2006 - 2008

Value-Added Water Market Share by Container Material 2006 - 2008

Value-Added Water Market Change by Container Material 2007 - 2008



5. THE LEADING VALUE-ADDED WATER COMPANIES AND BRANDS

Leading Value-Added Water Brands

Enhanced Water

Flavored Water

Coca-Cola Company

Glaceau

Dasani with Flavors

Fuze Beverages

PepsiCo

Propel

SoBe Lifewater

Aquafina FlavorSplash

Sunny Delight Beverages

Fruit2O

Dr Pepper Snapple

Snapple Antioxidant Water

Nestle Waters North America

Nestle Pure Life

Jones Soda Company

Jones 24c

Skinny Nutritional Corporation

Skinny Water

Hint, Inc.

Hint Water

O Beverages, LLC

O Water

Soma Beverage

Metromint

Other Value-Added Water Brands

Exhibits

Enhanced Water Market Estimated Wholesale Dollars by Brand 2003 - 2008

Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2003 - 2008

Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2004 - 2008

Enhanced Water Market Estimated Volume by Brand 2003 - 2008

Enhanced Water Market Share of Estimated Volume by Brand 2003 - 2008

Enhanced Water Market Change in Estimated Volume by Brand 2004 - 2008

Flavored Water Market Estimated Wholesale Dollars by Brand 2004 - 2008

Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2004 - 2008

Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2005 - 2008

Flavored Water Market Estimated Volume by Brand 2004 - 2008

Flavored Water Market Share of Estimated Volume by Brand 2004 - 2008

Flavored Water Market Change in Estimated Volume by Brand 2005 - 2008



6. VALUE-ADDED WATER ADVERTISING EXPENDITURES

Value-Added Water Advertising Expenditures

Expenditures by Brand

Expenditures by Media

Exhibits

Leading Value-Added Water Brands Advertising Expenditures 2003 - 2008

Leading Value-Added Water Brands Share of Advertising Expenditures 2003 - 2008

Leading Value-Added Water Brands Change in Advertising Expenditures 2004 - 2008

Estimated Advertising Expenditures for Value-Added Water Brands by Media 2003 - 2008

Estimated Share of Advertising Expenditures for Value-Added Water Brands by Media 2003 - 2008

Estimated Change in Advertising Expenditures for Value-Added Water Brands by Media 2004 - 2008



7. DEMOGRAPHICS OF THE VALUE-ADDED WATER CONSUMER

The Value-Added Water Consumer

Enhanced Water

Flavored Water

Exhibits

Demographics of the Enhanced Water Consumer 2008

Demographics of the Flavored Water Consumer 2008



8. THE PROJECTED VALUE-ADDED WATER MARKET

The Projected Value-Added Water Market

Exhibits

Projected Value-Added Water Market Wholesale Dollars and Volume by Category 2008 - 2013

Projected Value-Added Water Market Compound Annual Growth of Wholesale Dollars and Volume 2008 - 2013

Projected Value-Added Water Market Per Capita Consumption 2001 - 2013

Abstract

ENHANCED COVERAGE. Now a full-length/in-depth Market Report, this study examines the current state of the value-added water market. It also provides an overview of the sub-segmentsand drivers that will propel growth to 2013. Principal competitors are identified along with small, burgeoning companies and their brands. It includes analysis of leading brands advertising expenditures as well as projections.



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