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Japan Agribusiness Report Q4 2009

Published by: Business Monitor International

Published: Sep. 18, 2009 - 56 Pages


Table of Contents


Executive Summary
SWOT Analysis
Japan Agricultural SWOT
Industry Business Environment Overview
Supply Demand Analysis
Japan Livestock Outlook
Table: Japan Poultry Production, Consumption & Trade
Table: Japan Pork Production, Consumption & Trade
Table: Japan Beef & Veal Production, Consumption & Trade
Table: Poultry Production, Consumption & Trade
Table: Japan Pork Production, Consumption & Trade
Table: Japan Beef & Veal Production, Consumption & Trade
Japan Dairy Outlook
Table: Japan Milk Production & Consumption
Table: Japan Butter Production, Consumption & Trade
Table: Japan Cheese Production, Consumption & Trade
Table: Japan Milk Production & Consumption
Table: Japan Butter Production, Consumption & Trade
Table: Japan Cheese Production, Consumption & Trade
Japan Sugar Outlook
Table: Japan Sugar Production, Consumption & Trade
Table: Japan Sugar Production, Consumption & Trade
Japan Rice Outlook
Japan Rice Outlook
Table: Japan Rice Production, Consumption & Trade
Table: Japan Rice Production, Consumption & Trade
Japan Grains Outlook
Table: Japan Wheat Production, Consumption & Trade
Table: Japan Corn Production, Consumption & Trade
Table: Japan Barley Production, Consumption & Trade
Table: Japan Sorghum Production, Consumption & Trade
Table: Japan Wheat Production, Consumption & Trade
Table: Japan Corn Production, Consumption & Trade
Table: Japan Barley Production, Consumption & Trade
Table: Japan Sorghum Production, Consumption & Trade
Japan Soybean Outlook
Table: Japan Soybean Production, Consumption & Trade
Table: Japan Soybean Production, Consumption & Trade
Competitive Landscape
Table: Agricultural Commodity Producers & Traders
Table: Agribusiness Suppliers
Table: Integrated Agricultural Producers
Commodity Price Analysis
Corn
Table: Corn
Rice
Table: Rice
Soy
Table: Soybean
Wheat
Table: Wheat
Softs Update
Cocoa
Table: Cocoa
Coffee
Table: Coffee
Milk
Table: Milk
Sugar
Table: Sugar
Downstream Supply Chain Analysis
Industry Forecast Scenario - Food
Table: Food Consumption Indicators - Historical Data & Forecasts
Confectionery
Table: Value/Volume Sales of Selected Food Sub-Sectors (US$mn, unless stated) - Historical Data & Forecasts
Canned Food
Table: Value/Volume Sales of Selected Food Sub-Sectors - Historical Data & Forecasts
Trade
Table: Japan Food & Drink Trade Indicators - Historical Data & Forecasts
Industry Forecast Scenario - Retail
Table: Japan Mass Grocery Retail Indicators - Sales Value by Format (US$bn) - Historical Data & Forecasts
Table: Grocery Retail Sales by Format (%) -- Historical Data & Forecasts
Macroeconomic Forecast
Japan - Economic Activity
BMI Forecast Modelling
How We Generate Our Industry Forecasts

Abstract

In 2008, Japan's food self-sufficiency on a calorie basis climbed one percentage point from 2007 to 41%,the Ministry of Agriculture, Forestry and Fisheries (MAFF) said in August. This is the second annualincrease following a nadir of 39% in 2006. The rise was achieved by an increase in domestic productionof commodities such as rice and sugar and a fall in imports owing to the high prices of agriculturalcommodities on the world market in 2007 and 2008.

In 2009, the rise is unlikely to be repeated. Japanese agriculture has been hit by a cool and wet summer,threatening large falls in crop yields. Rice production is likely to be well down on last year's harvest of8.82mn tonnes and could well fall below the level of consumption for the first time since 2003. Wheatproduction is also forecast to fall, with imports expected to rise, boosted by the strong yen and lowerprices on the world market. A fall in the price at which wheat is sold to millers will also prevent demandfor wheat falling by a large amount in the face of the economic slowdown.

Meat imports are also set to rise in 2009. The economic slowdown is encouraging consumers to moveaway from expensive domestically produced meat, particularly beef, and trade down to less well regardedimported cuts. Beef imports were up 3% year-on-year (y-o-y) in the first half of 2009. US beef provedparticularly popular with imports rising 24% to take the US' market share to 11%. Japanese-producedbeef is often more than twice the price of imported beef and the price of local cuts has remainedstubbornly high despite the poor state of the economy.

Consumption of fluid milk, for which Japan is self-sufficient, has also been hit by the slowdown. In thefirst half of 2009, production of milk for fluid consumption fell 3.1% y-o-y. This is line with our forecastfor a full-year fall in fluid milk consumption of 3.3% y-o-y in 2009. This is an acceleration of a long-termtrend for falling milk demand. A raise in the retail price of fluid milk in March only exacerbated the fall.

All the above factors will likely increase Japan's reliance on food imports in 2009, though a fall indemand for imported luxury foods could slow the rise. The Democratic Party, who seized power in theAugust general election, stated during the run up their ambitious goal of increasing Japan's food selfsufficiencylevel to 50% within 10 years and then to 60% in 20. Party strongman Katsuya Okada had alsosaid he hopes to liberalise the sector stating in an interview with Reuters that food security and free tradeare not incompatible. Any changes to Japan's tightly controlled agricultural sector would lead to strongresistance from the farming lobby and plans to liberalise trade in agricultural policies could well bequietly dropped now the Democrats are in power. Indeed, shortly after releasing its manifesto, the partyinserted a line assuring farmers they would be protected from any free trade agreement with the US.

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