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India Consumer Electronics Report Q4 2009Published by: Business Monitor International Published: Sep. 16, 2009 - 50 Pages Table of Contents
AbstractIndia’s consumer electronics devices market, defined as including computing devices, mobile handsetsand video, audio and gaming products, is projected to increase at a compound annual growth rate(CAGR) of 16% to US$45.9bn by 2013, driven by rising incomes, and growing affordability.The Indian government has launched a number of measures to boost the local consumer electronicsindustry during the economic slowdown, including lower tariffs on imported LCD panels and mobilehandsets. There were signs in H109 of a revival of demand in the PC segment, while demand for digitalTV sets continued to grow and handset manufacturers announced further expansion of local production. Computers Computers accounted for around 35% of Indian consumer electronics spending in 2008. BMI forecasts Indian domestic market PC sales (including notebooks and accessories) of US$6.0bn in 2009, up fromUS$5.8bn in 2008. The average price of a PC has nearly halved over the past few years. With PC penetration currently around 2%, computer hardware CAGR for the 2009-2013 period will be around 13%. AV AV devices accounted for around 30% of Indian consumer electronics spending in 2008. India’s domestic video, audio and gaming device market is expected to grow at a CAGR of 22% between 2009-2013, to avalue of US$15.2bn in that year. Television will remain the core product in this category, with sports events such as the India Premier League cricket and the 2010 Commonwealth Games in Delhi helping to drive demand for TV set upgrades. Mobile Handsets Indian mobile handset sales accounted for around 37% of Indian consumer electronics spending in 2008. Total Indian market handset sales are expected to grow at a CAGR of 19% to 379mn units in 2013, as mobile subscriber penetration soars towards 90%. Vendors are likely to increase their focus on semi-urban rural customers, with penetration in rural areas estimated at under 15%; far below the national level. Get Full Details About This Report >> |
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