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Egypt Consumer Electronics Report Q4 2009Published by: Business Monitor International Published: Sep. 14, 2009 - 43 Pages Table of Contents
AbstractEgypt’s consumer electronics devices market, defined as the addressable market for computing devices,mobile handsets and video audio and gaming products, is projected to grow at a CAGR of 13% toUS$4.6bn by 2013, driven by growing affordability of key digital lifestyle products and more creditavailability. BMI has slightly downwardly revised its five-year forecast for the Egyptian market, but governmentstimulus packages, including pay raises from civil servants and other groups, should help to keepconsumer sales in positive territory. Egypt is expected to be one of the fastest growing consumer marketsin the region over the next few years and benefits from youthful demographics, despite a number ofconstraints.Computers Computer hardware accounted for around 27% of Egypt’s consumer electronics spending in 2008. BMI projects Egypt’s domestic market computer sales (including notebooks and accessories) of US$757mn in 2009, boosted by government procurement programmes. Computer hardware CAGR for the 2009-2013 period is forecast at about 13%. AV AV devices accounted for around 10% of Egyptian consumer electronics spending in 2008. Egypt’s domestic AV device market is projected at US$286mn in 2009. The market is expected to grow at a CAGR of 11% between 2009-2013, to a value of US$429mn in 2013. Mobile Handsets Mobile handset sales accounted for around 63% of Egyptian consumer electronics spending in 2008. Egyptianmarket handset sales are expected to grow at a CAGR of 13% to US$3.0bn in 2013, as mobile subscriber penetrationreaches 120%. The market will be dominated by low-spending prepaid subscribers, but the recent lifting of theban on GPS applications should boost demand for high-end and 3G handsets. Get Full Details About This Report >> |
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