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2009 Latin America Storage Opportunity: Addressing a Growing Demand in a Downturn Economy

Published by: AMI-Partners, Inc.

Published: Sep. 16, 2009 - 77 Pages


Table of Contents


Introduction & Notes



Executive Summary

The Macro Economic Environment

LATAM SMB Business Conditions and IT Spending

Brazil SMB Business Conditions and IT Spending

Mexico SMB Business Conditions and IT Spending

Brazil SMB Storage Spending Breakout

Mexico SMB Storage Spending Breakout

Demand Drivers for Storage

Key Storage Market Opportunities and Vendor Responses

Implications for Storage Vendors

Targeting Audience & Messaging

Key Differences Between Brazil SBs and MBs

Key Differences Between Mexico SBs and MBs

Profile of Businesses

Profile of Businesses

LATAM SMB: Business Sizing by Employee Size and Verticals

Impact of Economic Downturn

Brazil SMB Economic Outlook

Mexico SMB Economic Outlook

LATAM SMB Business Conditions: Next 12 Months Global Business Conditions Outlook

Brazil SMB Staffing and Business Locations: Cost Cutting Measures -Current & Planned

Mexico SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned

Brazil SMB Storage Solution Payment Structure

Mexico SMGB Storage Solution Payment Structure

LATAM SMB Business Challenges



IT Attitudes, Business Challenges & Preferences

Brazil SMB Purchase Preferences

Mexico SMB Purchase Preferences

Brazil SMB Key Decision Makers

Mexico SMB Key Decision Makers

Brazil SMB Sources for IT Decision Making

Mexico SMB Sources for IT Decision Making

LATAM SMB Technology Management

Changes in AMI's Brazil SB Storage Spending & CAGR (2007-2012)

Changes in AMI's Mexico SB Storage Spending & CAGR (2007-2012)



IT Infrastructure

LATAM PC and Server Usage Profile

Brazil PC and Server Usage Profile

Brazil SMB Perceived Importance of IT Issues

Mexico PC and Server Usage Profile

Mexico SMB Perceived Importance of IT Issues



Storage Drivers, Adoption & Brands

Brazil SMB Storage Drivers

Mexico SMB Storage Drivers

LATAM SMB Current Usage of Storage Intensive Applications

LATAM SMB Connectivity Sentiments

Brazil SMB Storage Technology Used

Mexico SMB Storage Technology Currently Used

LATAM SMB Data Back-Up Current and Planned Usage

Brazil SMB Data Storage and Back-Up Solutions

Mexico SMB Data Storage and Back-Up Solutions

LATAM SMB Top Storage Brands Currently Used

Brazil SB Cross-Brand Storage Use

Brazil MB Cross-Brand Storage Use

Mexico SB Cross-Brand Storage Use

Mexico MB Cross-Brand Storage Use

Brazil SB Profile of Storage Brand Users

Brand MB Profile of Storage Brand Users

Mexico SB Profile of Storage Brand Users

Mexico MB Profile of Storage Brand Users

LATAM Storage Virtualization

LATAM SMB Storage Management

Brazil SB Profile by Type of Storage Used

Brazil MB Profile by Type of Storage Used

Mexico SB Profile by Type of Storage Used

Mexico MB Profile by Type of Storage Used



Channels

Brazil SMB Data Storage Related Solutions Channels

Mexico SMB Data Storage Related Solutions Channels

Brazil SMB Financing Options

Mexico SMB Financing Options

Abstract

This report addresses the current storage opportunity in the Latin America countries of Brazil and Mexico, with detailed analysis on: the effects of the economic slowdown, market size and growth, changes and trends in the storage market, key drivers and recommendations. The information provides manufacturers, vendors and marketers with the tools necessary to understand and make the most of the SMB market for storage hardware, software and services.



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