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Eastern Europe E-Commerce Report 2009

Published by: yStats.com GmbH & Co. KG

Published: Feb. 1, 2009 - 110 Pages


Table of Contents


Covered countries: Russia, Ukraine, Poland, Czech Republic, Hungary


E-Commerce in Russia


1. Trends

Internet Trends: Infrastructure and Mobile Access

Internet Trends: Popular Search Engines, E-Commerce Security

Internet Trends: Online Travel

Internet Trends: Online Travel and Tickets


2. Sales

Total Retail, Distance Selling and B2C E-Commerce Sales, in billion US$, 2005-2007


3. Shares

B2C E-Commerce Share of Total Retail and Distance Selling Markets, 2006-2007


4. Products

Distribution of Web Users’ Consumer Interest for various Groups of Products, 2007


5. Users / Shoppers

Development of Internet Users and its Share of Country Population, 2007-2012f

Frequency of Using Shopping Service over the Internet in Central European Countries, 2007


6. Players

Top 15 Russian Internet Properties by Audience Reach, Total Russian Federation, Age 15+ - Home and Work Locations, February 2008

Competitors: Direct Group: Blogmania.ru

Competitors: PPE Group: Wmj.ru

Competitors: Ozon.ru



E-Commerce in Ukraine


1. Trends

Internet Trends: Usage

Internet Trends: Internet Access

Internet Trends: Internet Users in Eastern Europe, 2007

E-Commerce Trends: Success Factors of Online Selling, in %

Mobile Trends: Usage of Mobile Internet and Fixed-Line Internet

Mobile Trends: Usage of Telecommunication Technologies

Mobile Trends: Future Development of Mobile Phone Usage and Internet Usage

Trends: E-commerce Security


2. Sales

Total Retail, Distance Selling and B2C E-Commerce Sales, in billion US$ and €,2006


3. Shares

B2C E-Commerce Share of Total Retail and Distance Selling Markets, 2006


4. Products

Top Online searches by product category, 2007

Online Shop vs. Auction Portals by Reasons of Buying, Advantages, Problems, Products and Payment Methods


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2004-2008

Internet Trends: Frequency of Using Shopping Service over the Internet in Central European Countries, 2007


6. Players

Top Internet Players: Ozon, Matrix, Fotos

Top Internet Players: Quelle



E-Commerce in Poland


1. Trends

Internet Trends: Internet Usage and Broadband Penetration

Internet Trends: Internet Users in Eastern Europe, 2007

Internet Trends: Frequency of Using Shopping Service over the Internet in Central European Countries, 2007

Mobile Trends: Usage of Mobile Phones and Mobile Internet Access

Mobile Trends: Projected market value (€ billion) and market growth (%) in market sectors, 2006-2008


2. Sales

Total Retail and B2C E-Commerce Sales, in billion Zl, 2002-2007


3. Shares

B2C E-Commerce Share of Total Retail (2004-2006) and Distance Selling (2006)


4. Products

Assortment Structure of Polish Online Shops, in %, 2006 & 2007


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2007-2012

Individuals having ordered/bought goods or services for private use over the Internet in the last three months, 2004-2008

Online-Shoppers as Percentage of total Population in the EU within the last 12 months; Time period of survey: first half of 2008


6. Players

Leaders of the Polish e-commerce market

Sales of Polish Online Shops (over 10 million PLN), in million PLN, 2006 & 2007

Sales of Polish Online Shops (below 10 million PLN), in million PLN, 2006 & 2007

Most Popular Web Sites in Poland, Ranked by Reach, August 2007

Most Popular Sites (Ranked by Page Views), August 2007

Most Popular Sites (Ranked by Total Time Spent), August 2007

Most popular sites (Ranked by Number of Real Users), August 2007

The Share of Auctions in Polish e-commerce

Major Online Players in Polish E-Commerce - Profiles



E-Commerce in the Czech Republic


1. Trends

Internet Trends: Internet Users in Central Eastern European Countries, 2007

Internet Trends: Frequency of Using Shopping Service over the Internet in Central European Countries, 2007

Internet Trends: E-Commerce and Internet Access

Internet Trends: Households with Internet access by type of connection used to access Internet at home, 2007

Internet Trends: Percentage of Internet users by age, 2007

Internet activities carry out by Internet users, 2007

Digital television Households in selected Countries of Central and Eastern Europe in thousands, 2005 & 2011


2. Sales

Total Retail (in mill. Ck), Distance Selling (in mill. €) and B2C E-Commerce Sales (in mill. €), 2005-2007


3. Shares

B2C E-Commerce Share of Total Retail and Distance Selling Markets, 2005-2007


4. Products

Type of Products bought by Internet Shoppers, 2007


5. Users / Shoppers

Development of Internet Users and its Share of Country Population, 2004-2008

Individuals having ordered/bought goods or Services for Private use over the Internet in the last three months, 2004-2008

Online-Shoppers as percentage of total Population in the EU within the last 12 months; Time period of survey: first half of 2008

Households with Internet Access by Type of Connection, Share in Households with Internet Access at Home (in %), 2006-2007

Locations from which Internet Users went Online, 2006-2007

Internet users by Type of Activity, 2007 - 2006

Frequency of Online Purchases, 2007

Telephoning over the Internet, 2007

Mobile Phone Users who Used Mobile Phone for Internet Access, 2006

Time spent Online, by Age Groups, 2006-2007


6. Players

Major Players: News about Vltava.cz from October 13th 2008

Major Players: News about Kasa.cz from July 24th 2008

Major Players: Unaided Brand Awareness - e-Shops and Auction Portals

Major Players: Price Comparison Engines



E-Commerce in Hungary


1. Trends

Internet Trends: Internet Penetration in Eastern Europe, 2007

Internet Trends: Internet Subscribers by access type, 2003-2007

Internet Trends: Demographics

Internet Shopping and Security Related Indicators in Hungary, % of all individuals, 2007

Internet Users who do not Shop Online, Survey from Sept. 2007

The Purpose of Internet Usage by Companies, 2004-2007


2. Sales

Total Retail, Distance Selling and B2C E-Commerce Sales, 2004-2007


3. Shares

B2C E-Commerce Share of Total Retail and Distance Selling, 2004-2007


4. Products

Buying Products in Online Stores, % of Answers in row, in 2007

Shopping in Online Auction Stores, Survey from Sept. 2007


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2000 & 2008

Individuals having ordered/bought Goods or Services for Private Use over the Internet in the last three months, 2004-2008

Online-Shoppers as percentage of total Population in the EU within the last 12 months; Time period of survey: first half of 2008


6. Players

Profile of Major Internet Players: Fotexnet.hu, Bookline.hu, Vatera.hu

News About Major Players

Top 10 Websites by Visitors, August 2008

Top 10 Websites by Reach, August 2008

Top 10 Websites by Page Views, August 2008

Abstract

Effective decision support for E-Commerce managers

E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market.

yStats.com is the one-stop source for these facts. yStats.com focuses on secondary research, which means that we use and compare different sources. This allows us to analyze individual aspects from different perspectives and to equip decision-makers with reliable data and information on the respective markets, their structure and dynamics.

The Report
The Report covers B2C E-Commerce of the countries Russia, Ukraine, Poland, Czech Republic, Hungary.

Contents
  • Management summary, which contains the main findings
  • Current Trends in the E-Commerce Segment
  • Sales numbers and growth rates of B2C E-Commerce
  • E-Commerce vs. retail and home shopping sales figure comparisons
  • Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
  • Product rankings, which show the top selling assortments on the internet.
  • Rankings and short profiles of the main competitors
  • News on leading E-Commerce companies
The E-Commerce market reports of yStats.com are available as Powerpoint presentations and PDF in English.

About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

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