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Scandinavia E-Commerce Report 2009

Published by: yStats.com GmbH & Co. KG

Published: Feb. 1, 2009 - 64 Pages


Table of Contents


Covered countries: Sweden, Norway, Finland, Denmark

E-Commerce in Sweden


1. Trends

Internet Trends: Internet Access and Online Shopping

Internet Trends: Persons aged 16-74 who bought different Goods or Services for private use over the Internet, by Gender in Percent, April 2007-March 2008

Internet Trends: Persons who use the Internet both at Home and via Mobile Connection, 2008

Percentage and Number of Persons who Used Mobile Connections to the Internet by Type of Connection, Age and Gender, 2008

Trends: Online Travel Market

Mobile Phone Subscribers in Europe, by Country (Thousands and CAGR), 2005 - 2010


2. Sales

Development of Total Retail Sales & Distance Selling in Sweden, sales in billion €, 2005-2007

Total B2C E-Commerce Sales, in billion €, 2006-2011f


3. Shares

B2C E-Commerce Share of Total Retail and Distance Selling Markets, 2006-2007


4. Products

Major Online Products Bought, by Gender in % and in absolute numbers, 2008

Major Online Products Bought, by Gender in %, April 2007-March 2008


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2007-2012

Online shopping Statistics within selected European Countries, Q2 2004 - Q2 2008

Individuals having ordered/bought goods or services for private use over the Internet in the last three months, 2004-2008

Online-Shoppers as percentage of total population in the EU within the last 12 months Time period of survey: first half of 2008


6. Players

Major Distance Sellers (including Assortments, Distribution Channels and Sales), 2007



E-Commerce in Norway


1. Trends

Internet Trends: ICT in Households - Infrastructure, 2nd quarter of 2008

Internet Trends: ICT in Households - Access Technologies by Household income, 2nd quarter of 2008

Internet Trends: ICT in Households - Online Shopping, by Gender and Age-Groups, 2nd quarter of 2008

Internet Trends: Broadband Subscriptions with Fixed Access only, Q3 2008

Internet Trends: Broadband Subscriptions in the Private and Commercial Market, Q3 2002-Q3 2008

Internet Trends: Internet Share of Total Distance Selling Orders, 2005-2008

Internet Trends: Internet Share of Total Distance Selling Orders, 2002-2008

Mobile Trends: Purposes of Mobile Phone Usage, by Age and Gender in %, Q2 2008

Mobile Phone Subscribers in Europe, by Country (thousands and CAGR*), 2005 - 2010


2. Sales

Development of Total Retail, Distance Selling, and B2C E-Commerce Sales, in billion NKr, 2005-2007


3. Shares

B2C E-Commerce Share of Total Retail and Distance Selling Markets, 2007


4. Products

Internet Assortments Bought for Private Use, by Age and Gender, in %, Q2 2008


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2007-2012f

Individuals having ordered/bought Goods or Services for Private Use over the Internet in the last three months, 2004-2008


6. Players

Major E-Commerce Players in Norway: Komplett



E-Commerce in Finland


1. Trends

Internet Trends: Survey on ICT Usage in Households and by Individuals, 2008

Internet Trends: Internet Usage and Demographics, 2008

Mobile Phone Subscribers in Europe, by Country (thousands and CAGR), 2005 - 2010


2. Sales

Develop. of Total Retail, Distance Selling, and B2C E-Com. Sales in Finland, sales in billion €, 2005-2007


3. Shares

B2C E-Commerce Share of Total Retail and Distance Selling Markets, 2005-2007


4. Products

Online Shopping by Product Category, Percent of all Buyers, Spring 2008


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2007-2012f

Online-Shoppers, in Percent of Population, 2001-2008

Individuals having ordered/bought goods or services for private use over the Internet In the last three months, 2004-2008

Online-Shoppers as percentage of total population in the EU within the last 12 months; Time period of survey: first half of 2008


6. Players

Major E-Commerce Players: Ellos, NetAntilla, Hobby Hall

Major E-Commerce Players: Verkkokauppa.com, Suomalainen.com, PC Superstore

Internet Profile of Anttila



E-Commerce in Denmark


1. Trends

Trends: Online Shopping by Category of Goods and by Region, 2008

Individuals having ordered/bought goods or services for private use over the Internet in the last three months, 2004-2008

Online-Shoppers as Percentage of Total Population in the EU within the last 12 months, Time period of survey: first half of 2008

Mobile Phone Subscribers in Europe, by country (thousands and CAGR),2005 - 2010


2. Sales

Development of Total Retail, Distance Selling, and B2C E-Commerce Sales, sales in bil. DKR, 2005-2007


3. Shares

B2C E-Commerce Share of Total Retail, 2005-2007


4. Products

E-commerce by Type, Product and Region, in Percent of Internet-Shoppers (in last 12 months), 2008


5. Users / Shoppers

Development of Internet Users (at home) and its Percentage of Country Population, 2007-2012f


6. Players

Major E-Commerce Players in Denmark: Komplett

Major E-Commerce Players in Denmark: Nettorvet (Coop)

Abstract

Effective decision support for E-Commerce managers

E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market.

yStats.com is the one-stop source for these facts. yStats.com focuses on secondary research, which means that we use and compare different sources. This allows us to analyze individual aspects from different perspectives and to equip decision-makers with reliable data and information on the respective markets, their structure and dynamics.

The Report
The Report covers B2C E-Commerce of the countries Sweden, Norway, Finland, Denmark.

Contents
  • Management summary, which contains the main findings
  • Current Trends in the E-Commerce Segment
  • Sales numbers and growth rates of B2C E-Commerce
  • E-Commerce vs. retail and home shopping sales figure comparisons
  • Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
  • Product rankings, which show the top selling assortments on the internet.
  • Rankings and short profiles of the main competitors
  • News on leading E-Commerce companies
The E-Commerce market reports of yStats.com are available as Powerpoint presentations and PDF in English.

About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

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