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Western Europe E-Commerce Report 2009

Published by: yStats.com GmbH & Co. KG

Published: Feb. 1, 2009 - 129 Pages


Table of Contents


Covered countries: UK, France, Belgium, Netherlands, Spain, Italy


E-Commerce in UK


1. Trends

Internet Trends: Messaging and Consumer Generated Media

Internet Trends: Blogs and Searches

Internet Trends: Internet Demographics and Internet Usage

Internet Trends: Online Shopping Trends and Influences

Internet Trends: E-Commerce and the Economic Slowdown

Internet Trends: Online Video Market

Internet Trends: Online Travel

Internet Trends: Broadband Access

Internet Trends: Online Activities of UK Internet Users (% of respondents), 2008

Internet Trends: Total Value of Goods and Services purchased Online according to UK Adult Online Buyers, 2006-2008

Broadband Households and Penetration in selected Countries in Western Europe (millions and % of total households), 2005-2011

Mobile Phone Subscribers in Europe, by Country (thousands and CAGR), 2005 - 2010

Mobile Trends: Mobile Networks

Mobile Trends: Mobile Internet Activities of UK and US Mobile Internet Users, May 2008


2. Sales

Total Retail Sales, excl. Sales Tax, in billion GBP, 2007-2012 and Mail-Order Sales, in billion GBP, 2006-2007

B2C E-Commerce Sales, in billion €, 2002-2007

B2C E-Commerce Sales, in billion €, 2006-2010


3. Shares

B2C E-Commerce Share of Total Retail, 2002-2007


4. Products

Products and Services purchased Online by Internet Users, % of respondents, 2008

Selected Goods and Serv. purchased in the past Year by UK Adult Online Buyers (% of resp.), 2006-2008


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2007-2012

Development of Internet Shoppers and their Percentage of Internet Users, 2007-2012

Average annual Amount spent Online per Online Buyer, in GBP, 2007-2012f

Online Shopping Statistics within selected European Countries, Q2 2004 - Q2 2008

Internet Users and Penetration in selected Countries in West. Europe (millions and % of pop.), 2005-2011

Individuals having ordered/bought Goods or Services for private Use over the Internet in the Last Three Months, 2004-2008

Online-Shoppers as Percentage of Total Population in the EU within the last 12 Months, Time period of Survey: First Half of 2008

Demographic Profile of UK Internet Users who visited Travel Web Sites (% of total), March 2007

UK Households, by Internet Access Technology (% of total), 2006-2007


6. Players

Growth Rates for Top 5 Retail Sites, ranked by Average Weekly Visitors (000) during first four Shopping Weeks of Christmas Holiday Season, 2008

Top 10 Gaining Properties by Number of Unique Visitors, Age 15+ - Home and Work Locations, December 2008 vs. November 2008

Top 10 Gaining Site Categories by Number of U.K. Unique Visitors, Age 15+ - Home and Work Locations, December 2008 vs. November 2008



E-Commerce in France


1. Trends

Internet Trends: Social Networking

Internet Trends: Video Portals and Usage

Internet Trends: Online Spending (including Travel)

Internet Trends: Broadband Households and Penetration in France, by Access Technology (thousands and % of households), 2007-2012

Mobile Trends: Mobile Internet Usage and Online Gaming via Game Consoles

Mobile Phone Subscribers in France and Europe (thousands and CAGR), 2005 - 2010


2. Sales

Total Retail and Home-Shopping Sales, in billion EUR, 2004-2007

B2C E-Commerce Sales, in billion €, 2003-2010

B2C E-Commerce Sales, in billion US$, includes online travel, event ticket and digital download sales, 2006-2010f


3. Shares

Share of B2C E-Commerce on total Retail and Home-Shopping sales in %, 2004 - 2007


4. Products

Most Popular Product Categories within online shopping, 2008


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2007-2012

Development of Broadband Households and Penetration in France, 2007-2012

Online Shopping Statistics within selected European Countries, Q2 2004 - Q2 2008

Individuals having ordered/bought Goods or Services for Private Use over the Internet in the last three months, 2004-2008

Online-Shoppers as percentage of total population in the EU within the last 12 months Time Period of Survey: First Half of 2008

Demographic Profile of Online Buyers (% of respondents), Q1 2008


6. Players

Growth Rates for Top 5 Retail Sites, Ranked by average Weekly Visitors (000) during first four Shopping Weeks of Christmas Holiday Season, 2008

Top 15 E-Commerce Sites, Q2 2008



E-Commerce in Belgium


1. Trends

E-commerce Trends: E-Commerce (Merchants and Payment)

Internet Trends: Small Domestic Appliances (SDA) Internet Sales and Belgian Internet Population

Mobile Trends: Awareness Functions, Usage advanced Functions and intention advanced Functions, 2007-08

Mobile Trends: Interest mobile market applications, 2007-2008

Mobile Internet: Penetration and Usage, 2008

Mobile Internet Users Profile: Sociodemographic Profile, 2008

Mobile Internet Users Profile: Mobile Profile, 2008

Mobile Internet Users Profile: Mobile Phone Brand, 2008

Mobile Internet Users Profile: Current vs. New Handset, 2008

Mobile Internet Users Profile: Purchase Profile


2. Sales

Development of Total Retail, in billion €, Distance Selling and B2C E-Commerce Sales, in million €, 2005-2007


3. Shares

B2C E-Commerce Share of Total Retail and Distance Sales, 2005-2007


4. Products

Most Popular Online Products, in %, 2006


5. Users / Shoppers

Development of Internet Users and is Percentage of Country Population, 2004-2008

Development of Internet Shoppers and their Percentage of Internet Users, 2004-2007


6. Players

Major Players: Redcorp

Major Players: Neckermann



E-Commerce in the Netherlands


1. Trends

Internet Trends: E-Commerce Sales and Spending, Products

Mobile Trends: Internet Access by Mobile Devices


2. Sales

Total Retail, Distance Sales and B2C E-Commerce Sales, in bil. €, 2001-2007

Total B2C E-Commerce Sales, in billion €, 2006 & 2011f


3. Shares

B2C E-Commerce Share of Total Retail and Home-Shopping Markets, 2001-2007


4. Products

Assortments within the E-Commerce market in the Netherlands, in million €, 2000-2007


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2007-2012

Online Shopping Statistics within selected European Countries, Q2 2004 - Q2 2008

Individuals having ordered/bought goods or services for private use over the Internet in the last three months, 2004-2008

Online-Shoppers as Percentage of total Population in the EU within the last 12 months Time Period of Survey: First Half of 2008


6. Players

Major Players News: Wehkamp



E-Commerce in Spain


1. Trends

Trends: Internet Access, 2008

Trends: Demographics & Internet Usage, 2008

Trends: Type of Internet Access (Internet Shoppers and Internet Users), 2008

Trends: Usage by Regions

Trends: Mobile Internet Penetration in Selected Countries, % of Mobile Subscribers, Q1 2008

Broadband households and penetration in selected countries in Western Europe (millions and % of total households), 2005-2011

Mobile Phone Subscribers in Europe, by country (thousands and CAGR), 2005 - 2010


2. Sales

Total Retail Sales (in billion €), and Home-Shopping Sales (in million €), 2003-2007

B2C E-Commerce Sales in Spain, in billion €, 2001-2007

B2C E-Commerce Sales (products only), in billion €, 2006-2011f


3. Shares

Share of E-Commerce on Total Retail Sales in Spain in %, 2003-2007


4. Products

Goods and Services bought online in %, 2007

Site Categories by Number of Spanish Unique Visitors in million, June 2008


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2007-2012f

Development of Internet Shoppers (Percentage of Internet Users), 2001-2007

online Shopping Statistics within selected European Countries, Q2 2004 - Q2 2008

Individuals having ordered/bought Goods or Services for Private Use over the Internet in the last three months, 2004-2008

Online-Shoppers as Percentage of total Population in the EU within the last 12 months; Time Period of Survey: First Half of 2008


6. Players

Top Online Retailers in Groceries/Drinks/Drugs/Toiletries & Perfumes, February 2008

Top 10 Online Properties by number of Spanish unique Visitors in million, June 2008



E-Commerce in Italy


1. Trends

Internet Trends: E-Commerce

Internet Trends: E-Commerce Acceptance

Online-Shoppers as percentage of total population in the EU Countries within the last 12 months, Time period of survey: first half of 2008

Broadband households and penetration in selected Countries in Western Europe (millions and % of total households), 2005-2011

Mobile Phone Subscribers in Europe, by Country (thousands and CAGR), 2005 - 2010


2. Sales

Total Retail Sales (in billion €) and Distance Sales (in million €), 2004-2007

B2C E-Commerce Sales in Italy, in billion €, 2005-2007


3. Shares

Share of E-Commerce on Total Retail Sales in Italy, 2005-2007


4. Products

E-Commerce Assortments, 2008


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2007-2012f

Development of Internet Shoppers and their Percentage of Internet Users, 2006-2011f

Online Shopping Statistics within selected European Countries, Q2 2004 - Q2 2008


6. Players

Major Companies within the B2C E-Commerce Market

Top 10 Parent Companies, Home Panel, December 2008

Abstract

Effective decision support for E-Commerce managers

E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market.

yStats.com is the one-stop source for these facts.
yStats.com focuses on secondary research, which means that we use and compare different sources. This allows us to analyze individual aspects from different perspectives and to equip decision-makers with reliable data and information on the respective markets, their structure and dynamics.

The Report
The Report covers B2C E-Commerce of the countries UK, France, Belgium, Netherlands, Spain, Italy.

Contents
  • Management summary, which contains the main findings
  • Current Trends in the E-Commerce Segment
  • Sales numbers and growth rates of B2C E-Commerce
  • E-Commerce vs. retail and home shopping sales figure comparisons
  • Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
  • Product rankings, which show the top selling assortments on the internet.
  • Rankings and short profiles of the main competitors
  • News on leading E-Commerce companies
The E-Commerce market reports of yStats.com are available as Powerpoint presentations and PDF in English.

About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

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