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Central Europe E-Commerce Report 2009

Published by: yStats.com GmbH & Co. KG

Published: Feb. 1, 2009 - 73 Pages


Table of Contents


Covered countries: Germany, Austria, Switzerland


E-Commerce in Germany


1. Trends

Internet Usage by Gender in %, 2008

Internet Usage by Age Group in %, 2008

Mobile Trends: Mobile Phone & Wireless Access

Mobile Trends: Mobile Internet Penetration in Selected Countries, % of mobile subscribers, Q1 2008


2. Sales

Total Retail, Distance Selling and B2C E-Commerce Sales in Germany, in billion €, 2002-2008

B2C E-Commerce Sales (Goods only) in billion €, 2001-2008

Retail E-Commerce sales (in billion $ and €), 2006-2010


3. Shares

B2C E-Commerce Share of total Retail and Distance Selling in %, 2002-2008


4. Products

Top 10 Online Sales by Product Category, excl. Services, in million €, 2008


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2001-2008

Broadband Households and Penetration (millions and % of Total Households), 2005-2011f

Development of Internet Shoppers and their Percentage of Internet Users, 2001-2008

Development of Internet Shoppers and their Percentage of Internet Users, 2006-2011

Online Shopping Statistics within selected European Countries, Q2 2004 - Q2 2008

Online-Shoppers as Percentage of Total Population in the EU within the last 12 months, Time period of survey: First Half of 2008


6. Players

Growth Rates for Top 5 Retail Sites in Germany, Ranked by Average Weekly Visitors (000) during First Four Shopping Weeks of Christmas Holiday Season, 2008

Top 5 Internet Sites by Respondents Naming the Site as their favorite, 2008

Top 10 most used Online Shops in Germany, in mill. of customers, 2008

Share of Search-Engines, May 2008

Top Player News: Quelle (23.01.2009)

Top Player News: Quelle (16.09.2008)

Top Player News: Tchibo (21.07.2008)

German share of searches over the Internet (total Germany, Age 15+ - Home & Work locations)



E-Commerce in Austria


1. Trends

Internet and Mobile Trends: Internet Access, E-Commerce, Mobiles

Households with Computer, Internet Usage, Broadband Connection for the Internet Usage, in % of all Households, 2004-2008

Internet Users in Central Eastern European Countries, 2007

Frequency of Using Shopping Service over the Internet in Central European Countries, 2007

Most common way of Acceptance of Delivery, 2007

E-Commerce and Mobile Trends: Household Penetration with Mobile Phones, Computers and Internet, 2007


2. Sales

Development of Total Retail, Distance Selling and B2C E-Commerce Sales, in billion €, 2003-2007

B2C E-Commerce (net) sales, 2006


3. Shares

B2C E-Commerce Share of Total Retail and Distance Selling, 2007


4. Products

Goods and Services Purchased via the Internet in 2008

Top 5 Products based on Annual Spending of Online Shoppers, in million €, 2007 (e)

Goods and Services Purchased via the Internet, 2008


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2000-2008

Share of Households having a Computer, by Province, 2008

Share of Households with Internet Access, by Province, 2008

Share of Households with Broadband Internet Access, by Province, 2008

Online-Shoppers as Percentage of total Population in the EU within the last 12 months, Time Period of Survey: First half of 2008

Persons with Computer and Internet Usage as well as Online-Shopper 2002 to 2007

Number and Share of Online Shoppers in the Internet Retail Business, 2007

Average Annual Spending of Online Shoppers, 2007


6. Players

B2C E-Commerce Activities of Quelle Austria

Top 3 Properties in European Countries Among Visitors Age 15+, April 2007

Number of Online Shops, 2007



E-Commerce in Switzerland


1. Trends

Internet Usage by Gender in % of Population, 1997-2008

Internet Usage by Education, in % of Population, 1997-2008

Internet Usage by Income, in % of Population, 1997-2008

Internet Usage by Age, in % of Population, 1997-2008

Internet Usage by Language Region, in % of Population, 1997-2008

Internet Usage by Location, in % of Population, 1997-2008

Mobile Phone Subscribers, in thousands, 2005 - 2010


2. Sales

Development of Total Retail, Distance Selling, and B2C E-Commerce Sales, 2003-2007


3. Shares

B2C E-Commerce share within B2C Distance Selling, share in %, 2003-2006


4. Products

Internet Usage in Switzerland by Purpose and Frequency, 1997-2008


5. Users / Shoppers

Development of Internet Users and its Percentage of Country Population, 2000-2008


6. Players

Top 10 Brands in Switzerland among Visitors Age 15+, December 2008

Online activities of neckermann.ch in Switzerland

Online activities of LeShop.ch

Abstract

Effective decision support for E-Commerce managers

E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market.

yStats.com is the one-stop source for these facts.

yStats.com focuses on secondary research, which means that we use and compare different sources. This allows us to analyze individual aspects from different perspectives and to equip decision-makers with reliable data and information on the respective markets, their structure and dynamics.

The Report
The Report covers B2C E-Commerce of the countries Germany, Austria and Switzerland.

Contents
  • Management summary, which contains the main findings
  • Current Trends in the E-Commerce Segment
  • Sales numbers and growth rates of B2C E-Commerce
  • E-Commerce vs. retail and home shopping sales figure comparisons
  • Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
  • Product rankings, which show the top selling assortments on the internet.
  • Rankings and short profiles of the main competitors
  • News on leading E-Commerce companies
The E-Commerce market reports of yStats.com are available as Powerpoint presentations and PDF in English.

About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

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