Global Ship and Cruise Transport Industry Outlook to 2010: Buyer Spend and Procurement Strategies and the Impact of Recession and Recovery

Published by: Global Markets Direct

Published: Jul. 30, 2009 - 130 Pages

Table of Contents

1 Table of Contents

1.1 List of Tables

1.2 List of Figures

2 Introduction

2.1 What is This Report About?

2.2 Methodology

2.3 Profile of Survey Respondents

3 Executive Summary

3.1 The Ship and Cruise Industry is Generally Optimistic About the Recovery of the Global Economy

3.2 Buyers in the Industry Are More Optimistic About Revenue Growth Than Suppliers

3.3 Ship and Cruise Companies Will Be Increasing Procurement Spend Over the Next 12 Months

3.4 Industry Players Face a Number of Key Challenges Due to the Recession

3.5 Suppliers Must Update Their Knowledge of Buyer Needs During the Periods of Recession and Recovery

4 Economic Outlook and Confidence

4.1 Global Economy Recovery Expectations

4.2 Revenue Growth Expectations

5 Ship and Cruise Industry Investment Outlook

5.1 Fastest and Slowest Growing Markets

5.2 M&A Activity Predictions

5.3 Supplier’s Industry Outlook

6 Recession: Threats and Opportunities for the Ship and Cruise Industry

6.1 Leading Business Concerns Due to Recession

6.2 Key Actions to Overcome Business Threats

6.3 Key Actions to Maintain and Win Buyer Business

6.4 Leading Recession-Related Business Opportunities

7 Ship and Cruise Industry Buyer Spend Activity

7.1 Annual Procurement Budgets

7.2 Expected Change in Procurement Spend

7.3 Expected Change in Spend by Product and Service Category

8 Procurement Behaviors and Strategies and the Impact of Recession

8.1 Critical Success Factors for Supplier Selection

8.2 Current Effects of Recession on Procurement Objectives

8.3 Expected Future Effects of Recession on Procurement Objectives

8.4 The Effects of Recession on Procurement Strategy

9 Appendix

9.1 Full Survey Results-Closed Questions

9.2 Methodology

9.3 Contact Us

9.4 About Global Markets Direct

9.5 Disclaimer

1.1 List of Tables

Table 1: Count of Global Ship and Cruise Industry Survey Respondents by Company Type (Number of Respondents), 2009 Industry Survey

Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Ship and Cruise Industry, 2009

Table 3: Buyer Respondents by Organization’s Global Turnover (% Buyer Respondents), Global Ship and Cruise Industry, 2009

Table 4: Buyer Respondents by Organization’s Total Employee Size (% Buyer Respondents), Global Ship and Cruise Industry, 2009

Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Ship and Cruise Industry, 2009

Table 6: Supplier Respondents by Organization’s Global Turnover (% Supplier Respondents), Global Ship and Cruise Industry, 2009

Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Ship and Cruise Industry, 2009

Table 8: Global Ship and Cruise Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009

Table 9: Global Ship and Cruise Industry Expectations of Global Economy Recovery Timings by Company Type: Cruise / Passenger Ship Owner / Operator, Industrial / Government Ship Owner / Operator, Shipyard Owner / Operator, Ship Industry Suppliers (% All Respondents), 2009

Table 10: Company Revenue Growth Optimism by Global Ship and Cruise Industry Company Type: Cruise / Passenger Ship Owner / Operator, Industrial Ship Owner / Operator, Shipyard Owner / Operator, Ship Industry Suppliers (% All Respondents), 2009

Table 11: Company Revenue Growth Optimism in the Global Ship and Cruise Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009

Table 12: Cruise / Passenger Ship Owner / Operator Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Cruise / Passenger Ship Owner / Operator Respondents), 2009

Table 13: Industrial Ship Owner / Operator Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Industrial Ship Owner / Operator Respondents), 2009

Table 14: Shipyard Owner / Operator Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Shipyard Owner / Operator Respondents), 2009

Table 15: Ship Industry Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Ship Industry Supplier Respondents), 2009

Table 16: Key Growth Areas in the Global Ship and Cruise Industry (Analysis of Supplier Respondents), 2009

Table 17: Key Growth Areas in the Global Ship and Cruise Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009

Table 18: Key Declining Areas in the Global Ship and Cruise Industry (Analysis of Supplier Respondents), 2009

Table 19: Key Declining Areas in the Global Ship and Cruise Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009

Table 20: Leading Business Concerns for the Period 2009-2010 Among Global Ship and Cruise Industry Buyers and Suppliers : Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator Vs. Ship Industry Supplier (% All Respondents), 2009

Table 21: Leading Business Concerns for the Period 2009-2010 Among Global Ship and Cruise Industry Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009

Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Ship and Cruise Industry (Analysis of All Respondents), 2009

Table 23: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Ship and Cruise Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009

Table 24: Most Important Actions Being Implemented by Ship Industry Suppliers to Overcome Leading Business Concerns in the Global Ship and Cruise Industry 2009-2010 (Analysis of Ship Industry Supplier Respondents), 2009

Table 25: Most Important Actions Being Implemented by Cruise / Passenger Ship Owner / Operator, Industrial / Government Ship Owner/ Operator and Shipyard Owner/ Operator to Overcome Leading Business Concerns in 2009-2010 in the Global Ship and Cruise Industry (Analysis Of Cruise / Passenger Ship Owner / Operator, Industrial / Government Ship Owner/ Operator and Shipyard Owner/ Operator Respondents), 2009

Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Ship and Cruise Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009

Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Ship and Cruise Industry: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% Buyer Respondents), 2009

Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Ship and Cruise Industry: Analysis of Buyer Respondents by Company Turnover (% Buyer Respondents), 2009

Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Ship and Cruise Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009

Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Ship and Cruise Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009

Table 31: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Ship and Cruise Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009

Table 32: Leading Business Opportunities During the Recession in The Global and Ship Cruise Industry (Analysis of All Respondents), 2009

Table 33: Leading Business Opportunities During the Recession in the Global Ship and Cruise Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents),2009

Table 34: Leading Business Opportunities for Ship Industry Suppliers During the Recession in the Global Ship and Cruise Industry (Analysis of Supplier Respondents), 2009

Table 35: Leading Business Opportunities for Cruise/Passenger Ship Owner/Operator, Industrial/Government Ship Owner/Operator, Shipyard Owner/Operator During the Recession in the Global Ship and Cruise Industry (Analysis of Buyer Respondents), 2009

Table 36: Annual Procurement Budgets in US$ in the Global Ship and Cruise Industry: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% All Buyer Respondents), 2009

Table 37: Annual Procurement Budgets in US Dollars in the Global Ship and Cruise Industry by Region (% All Buyer Respondents), 2009

Table 38: Expected Change in Spend on Products and Services in the Global Ship and Cruise Industry Over the Next 12 Months: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% All Buyer Respondents), 2009

Table 39: Expected Change in Spend on Products and Services in the Global Ship and Cruise Industry Over the Next 12 Months by Region (% All Buyer Respondents), 2009

Table 40: Future Change in Spend in the Global Ship and Cruise Industry by Product and Service Category: Cruise / Passenger Ship Owner / Operator - Expected Increase or Decrease Over the Next 12 Months (% Cruise / Passenger Ship Owner / Operator Respondents), 2009

Table 41: Future Change in Spend in the Global Ship and Cruise Industry by Product and Service Category: Industrial / Government Ship Owner / Operator - Expected Increase or Decrease Over the Next 12 Months (% Industrial / Government Ship Owner / Operator Respondents), 2009

Table 42: Future Change in Spend in the Global Ship and Cruise Industry by Product and Service Category: Shipyard Owner / Operator - Expected Increase or Decrease Over the Next 12 Months (% Shipyard Owner / Operator Respondents), 2009

Table 43: Critical Success Factors for Selecting a Ship and Cruise Industry Supplier: Buyer Vs. Supplier Comparison (% All Respondents), Global, 2009

Table 44: Critical Success Factors for Selecting a Ship and Cruise Industry Supplier: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator Comparison (% All Buyer Respondents), Global, 2009

Table 45: Current Effects of Recession on Procurement Objectives and Priorities in the Global Ship and Cruise Industry: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% All Buyer Respondents), 2009

Table 46: Current Effects of Recession on Procurement Objectives and Priorities in the Global Ship and Cruise Industry by Company Turnover (% All Buyer Respondents), 2009

Table 47: Expected Changes in Procurement Strategy in the Global Ship and Cruise Industry to Drive Value Across the Business Due to Recession: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% All Buyer Respondents), 2009

Table 48: Expected Changes in Procurement Strategy in the Global Ship and Cruise Industry to Drive Value Across the Business Due to Recession: All Buyers by Company Turnover (% All Buyer Respondents), 2009

Table 49: Expected Changes in Procurement Strategy in the Global Ship and Cruise Industry to Drive Value Across the Business Due to Recession: All Buyers by Purchasing Decision Seniority (% All Buyer Respondents Purchasing Decision Influence), 2009

Table 50: Expected Changes in Procurement Strategy in the Global Ship and Cruise Industry to Drive Value Across the Business Due to Recession: All Buyers by Region (% All Buyer Respondents), 2009

Table 51: Cruise / Passenger Ship Owner / Operator Attitudes and Approaches to Existing Procurement Practices: Level of Agreement to the Following Five Statements (% Cruise / Passenger Ship Owner / Operator Respondents), 2009

Table 52: Industrial / Government Ship Owner / Operator Attitudes and Approaches to Existing Procurement Practices: Level of Agreement to the Following Five Statements (% Industrial / Government Ship Owner / Operator Respondents), 2009

Table 53: Shipyard Owner / Operator Attitudes and Approaches to Existing Procurement Practices: Level of Agreement to the Following Five Statements (% Shipyard Owner / Operator Respondents), 2009

Table 54: Full Survey Results-Closed Questions

1.2 List of Figures

Figure : Leading Business Concerns for the Period 2009-2010 Among Global Ship and Cruise Industry Buyers and Suppliers (% All Respondents), 2009

Figure 1: Global Ship and Cruise Industry Expectations of Global Economy Recovery Timings (% All Respondents), 2009

Figure 2: Global Ship and Cruise Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009

Figure 3: Global Ship and Cruise Industry Expectations of Global Economy Recovery Timings by Company Type: Cruise / Passenger Ship Owner / Operator, Industrial / Government Ship Owner / Operator, Shipyard Owner / Operator, Ship Industry Suppliers (% All Respondents), 2009

Figure 4: Company Revenue Growth Optimism in the Global Ship and Cruise Industry (% All Respondents), 2009

Figure 5: Company Revenue Growth Optimism by Global Ship and Cruise Industry Company Type: Cruise / Passenger Ship Owner / Operator, Industrial Ship Owner / Operator, Shipyard Owner / Operator, Ship Industry Suppliers (% All Respondents), 2009

Figure 6: Company Revenue Growth Optimism in the Global Ship and Cruise Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009

Figure 7: Cruise / Passenger Ship Owner / Operator Industry: Market Predictions of the Fastest And Slowest Growing Regions (% Cruise / Passenger Ship Owner / Operator Respondents), 2009

Figure 8: Industrial Ship Owner / Operator Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Industrial Ship Owner / Operator Respondents), 2009

Figure 9: Shipyard Owner / Operator Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Shipyard Owner / Operator Respondents), 2009

Figure 10: Ship Industry Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Ship Industry Supplier Respondents), 2009

Figure 11: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Cruise / Passenger Ship Owner / Operator Industry (% Cruise / Passenger Ship Owner / Operator Industry Respondents), 2009

Figure 12: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Industrial Ship Owner / Operator Industry (% Industrial Ship Owner / Operator Industry Respondents), 2009

Figure 13: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Shipyard Owner / Operator Industry (% Shipyard Owner / Operator Industry Respondents), 2009

Figure 14: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Ship Industry Supplier Industry (% Ship Industry Supplier Industry Respondents), 2009

Figure 15: Leading Business Concerns for the Period 2009-2010 Among Global Ship and Cruise Industry Buyers and Suppliers (% All Respondents), 2009

Figure 16: Leading Business Concerns for the Period 2009-2010 Among Global Ship and Cruise Industry Buyers and Suppliers : Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator Vs. Ship Industry Supplier (% All Respondents), 2009

Figure 17: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Ship and Cruise Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009

Figure 18: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Ship and Cruise Industry: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% Buyer Respondents), 2009

Figure 19: Annual Procurement Budgets in US$ in the Global Ship and Cruise Industry: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% All Buyer Respondents), 2009

Figure 20: Annual Procurement Budgets in US Dollars in the Global Ship and Cruise Industry by Company Turnover (% All Buyer Respondents), 2009

Figure 21: Annual Procurement Budgets in US Dollars in the Global Ship and Cruise Industry by Region (% All Buyer Respondents), 2009

Figure 22: Expected Change in Spend on Products and Services in the Global Ship and Cruise Industry Over the Next 12 Months: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% All Buyer Respondents), 2009

Figure 23: Expected Change in Spend on Products and Services in the Global Ship and Cruise Industry Over the Next 12 Months by Company Turnover (% All Buyer Respondents), 2009

Figure 24: Expected Change in Spend on Products and Services in the Global Ship and Cruise Industry Over the Next 12 Months by Region (% All Buyer Respondents), 2009

Figure 25: Future Change in Spend in the Global Ship and Cruise Industry by Product and Service Category: Cruise / Passenger Ship Owner / Operator - Expected Increase or Decrease Over the Next 12 Months (% Cruise / Passenger Ship Owner / Operator Respondents), 2009

Figure 26: Future Change in Spend in the Global Ship and Cruise Industry by Product and Service Category: Industrial / Government Ship Owner / Operator - Expected Increase or Decrease Over the Next 12 Months (% Industrial / Government Ship Owner / Operator Respondents), 2009

Figure 27: Future Change in Spend in the Global Ship and Cruise Industry by Product and Service Category: Shipyard Owner / Operator - Expected Increase or Decrease Over the Next 12 Months (% Shipyard Owner / Operator Respondents), 2009

Figure 28: Future Change in Spend in the Global Ship and Cruise Industry by Product and Service Category: Expected Increase Over the Next 12 Months Cruise/Passenger Ship Owner/Operator Vs. Industrial/Government Ship Owner/Operator Vs. Shipyard Owner/Operator (% All Buyer Respondents), 2009

Figure 29: Future Change in Spend in the Global Ship and Cruise Industry by Product and Service Category: Expected Increase Over the Next 12 Months Among All Buyers by Company Turnover (% All Buyer Respondents), 2009

Figure 30: Future Change in Spend in the Global Ship and Cruise Industry by Product and Service Category: Expected Increase Over the Next 12 Months Among All Buyers by Region (% All Buyer Respondents), 2009

Figure 31: Critical Success Factors for Selecting a Ship and Cruise Industry Supplier: Difference in Views, Buyers Vs. Suppliers (Net Difference in Ranking), Global, 2009

Figure 32: Critical Success Factors for Selecting a Ship and Cruise Industry Supplier: Buyer Vs. Supplier Comparison (% All Respondents), Global, 2009

Figure 33: Critical Success Factors for Selecting a Ship and Cruise Industry Supplier: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator Comparison (% All Buyer Respondents), Global, 2009

Figure 34: Current Effects of Recession on Procurement Objectives and Priorities in the Global Ship and Cruise Industry (% All Buyer Respondents), 2009

Figure 35: Current Effects of Recession on Procurement Objectives and Priorities in the Global Ship and Cruise Industry: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% All Buyer Respondents), 2009

Figure 36: Likelihood of Future Change in Procurement Objectives in the Global Ship and Cruise Industry (% All Buyer Respondents), 2009

Figure 37: Likelihood of Future Change on Procurement Objectives in the Global Ship and Cruise Industry: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% All Buyer Respondents), 2009

Figure 38: Likelihood of Future Change on Procurement Objectives in the Global Ship and Cruise Industry by Company Turnover (% All Buyer Respondents), 2009

Figure 39: Expected Future Effects of Recession on Procurement Objectives and Priorities in the Global Ship and Cruise Industry (% All Buyer Respondents), 2009

Figure 40: Expected Future Effects of Recession on Procurement Objectives and Priorities in the Global Ship and Cruise Industry: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% All Buyer Respondents), 2009

Figure 41: Expected Future Effects of Recession on Procurement Objectives and Priorities in the Global Ship and Cruise Industry by Company Turnover (% All Buyer Respondents), 2009

Figure 42: Expected Changes in Procurement Strategy in the Global Ship and Cruise Industry to Drive Value Across the Business Due to Recession (% All Buyer Respondents), 2009

Figure 43: Expected Changes in Procurement Strategy in the Global Ship and Cruise Industry to Drive Value Across the Business Due to Recession: Cruise / Passenger Ship Owner / Operator Vs. Industrial / Government Ship Owner / Operator Vs. Shipyard Owner / Operator (% All Buyer Respondents), 2009

Figure 44: Expected Changes in Procurement Strategy in the Global Ship and Cruise Industry to Drive Value Across the Business Due to Recession: All Buyers by Region (% All Buyer Respondents), 2009

Abstract

• The opinions and forward looking statements of over 550 industry executives have been captured in our in-depth survey, of which 50% represent Directors, C-levels & Departmental Heads
• This report covers data and analysis on buyer spend, procurement and industry developments by passenger, commercial and government ship operators & owners and shipyards and ship & cruise suppliers worldwide
• The report examines current practices and provides future expectations over the next 12-24 months
• The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
• Key topics covered include buyer spend activity, procurement behaviors & strategies and how these have been affected by the recession, threats & opportunities for the ship & cruise industry, economic outlook and business confidence.
• In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

• 41% of ship owners, operators and shipyards expect to increase their procurement spend over the next 12 months, a further 15% looking to maintain it at current levels, however with many claiming to be re-evaluating their supplier base the market open to competition is expected to increase over the coming year
• 31% of industry buyers are seeking to engage in partnerships to optimize working capital and reduce costs - closer cooperation between suppliers and buyers is being sought during this time of market uncertainty
• Less than one in five industry buyers do not regularly evaluate suppliers to ensure they meet high ethical and environmental standards

• Drive revenues by understanding future product investment areas and growth regions by leading industry players
• Formulate effective sales & marketing strategies by identifying how buyer budgets are changing and where spend will be directed to in the future
• Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the ship & cruise industry
• Effectively plan your business strategies
• Predict how the industry will grow, consolidate and where it will stagnate
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

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