Australian Mobile Usage and Directions, 2009 End-User Survey

Published by: Telsyte

Published: Sep. 7, 2009 - 40 Pages

Table of Contents

1 INTRODUCTION

1.1 Methodology

1.2 Definitions

2 EXECUTIVE SUMMARY

3 GLOBAL ECONOMIC CRISIS AND AUSTRALIAN BUSINESS ICT PRIORITIES AND SPENDING

3.1 Businesses Forced To “Do More With Less”

3.1 Telecom Services Spend To Rise Despite Downturn

4 AUSTRALIAN BUSINESS MOBILE MARKET OVERVIEW

4.1 2009 Business Mobile Services Market Size

4.2 Mobilisation of Australian Workforce

4.3 Mobile Device Form Factor Penetration

5 BUSINESS REGULAR MOBILE PHONE USAGE AND PREFERENCES

5.1 Business Regular Mobile Services

5.2 Business Regular Mobile Handsets

6 BUSINESS SMARTPHONE USAGE AND PREFERENCES

6.1 Business Smartphone Services

6.2 Business Smartphone Handsets

7 BUSINESS MOBILE BROADBAND USAGE AND PREFERENCES

7.1 Business Mobile Broadband Use

8 BUSINESS MOBILE APPLICATION AND TECHNOLOGY USAGE AND PREFERENCES

8.1 Mobile Application Use

8.2 Mobile Technology Use

9 AUSTRALIAN BUSINESS MOBILE STRATEGY AND DRIVERS

9.1 Enterprise Mobile Strategies

9.2 Enterprise Mobility Drivers and Inhibitors

10 CONCLUSION AND RECOMMENDATIONS

11 RELATED RESEARCH

Figures

Figure 1: Australian Business Annual Telecom Service Spending Change, 2009

Figure 2: Australian Mobile Market Subscribers by User Segment, 2009

Figure 3: Proportion of Mobile Employees by Business Size, 2009

Figure 4: Business Mobile Device Penetration by Form Factor by Business Size, 2009

Figure 5: Business Regular Mobile Monthly ARPU by Business Size, 2009

Figure 6: Business Regular Mobile Phone Spending by Service Category, 2009

Figure 7: Business Regular Mobile - Prepaid vs. Postpaid, 2009

Figure 8: Primary Regular Mobile Phone Service Provider, 2009

Figure 9: Most Important Factor in Regular Mobile Carrier Selection, 2009

Figure 10: Primary Business Regular Mobile Handset Vendor, 2009

Figure 11: Percentage of Business Regular Phone Procured by Company, 2009

Figure 12: Average Cost per Regular Mobile Handset by Business Size, 2009

Figure 13: Business Smartphone Monthly ARPU by Business Size, 2009

Figure 14: Business Smartphone Spending by Service Category, 2009

Figure 15: Business Smartphone Monthly - Prepaid vs. Postpaid, 2009

Figure 16: Primary Smartphone Service Provider, 2009

Figure 17: Most Important Factor in Smartphone Service Provider Selection, 2009

Figure 18: Primary Business Smartphone Handset Vendor, 2009

Figure 19: Percentage of Business Smartphones Procured by Company, 2009

Figure 20: Average Cost per Smartphone by Business Size, 2009

Figure 21: Business Smartphone OS Standardisation Plans, 2009

Figure 22: Business Mobile Broadband Monthly ARPU by Business Size, 2009

Figure 23: Business Mobile Broadband - Prepaid vs. Postpaid, 2009

Figure 24: Primary Mobile Broadband Service Provider, 2009

Figure 25: Most Primary Business Smartphone Handset Vendor, 2009

Figure 26: Percentage of Mobile Broadband Dongle Acquired by Company, 2009

Figure 27: Average Cost per Mobile Broadband Dongle by Business Size, 2009

Figure 28: Current and Planned Usage of Business Mobile Applications, 2009

Figure 29: Current and Planned Usage of Business Mobile Technologies, 2009

Figure 30: Australian Enterprise Mobile Strategy Development, 2009

Figure 31: Australian Enterprise Mobile Strategy Areas, 2009

Figure 32: Australian Enterprise Mobility Deployment Drivers, 2009

Figure 33: Australian Enterprise Mobility Deployment Inhibitors, 2009

Tables

Table 1 - Distribution of Telsyte’s 2009 Survey Respondents by Business Size

Table 2 - Distribution of Telsyte’s 2009 Survey Respondents by Vertical Industry

Table 3 - Distribution of Telsyte’s 2009 Survey Respondents by Geographical Location

Table 4 - Top 3 Business and ICT Priorities by Australian Businesses, 2009

Abstract

Every year, Telsyte conducts Australia's largest telecommunications business end-user survey. Based on the results of that survey, this study is the flagship report in Telsyte's Business Decision Maker Series. It offers a detailed investigation and comprehensive analysis of mobile and wireless technology usage, preferences and adoption trends among Australian businesses by providing:

A discussion on Australian business and ICT priorities in the face of the global economic crisis, and telecom service spending growth in comparison with last year's level;

A snapshot of the Australian business mobile market, including market size, mobile workforce and business mobile penetration, and spending by form factor (regular mobile phone, smartphone, and mobile broadband);

Preferences for mobile carriers and mobile device vendors along with carrier selection criteria, and churn intention by form factor;

Current and planned adoptions of enterprise mobility applications, and mobile and wireless technologies, presence of mobile strategies, as well as adoption drivers and inhibitors; and Conclusion and recommendations.

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