Small Business Metrics: Insurance for Small Businesses and Self-Employed Individuals in Germany : Market Research Report

Small Business Metrics: Insurance for Small Businesses and Self-Employed Individuals in Germany

Published: Jul. 1, 2009 - 350 Pages

0.0 EXECUTIVE SUMMARY: Over 70% of small businesses have taken out at least some form of business insurance; Employers’ liability insurance is the type of cover most likely to be acquired by small businesses; Latent demand is highest for loss of rental income insurance and key man insurance; All kinds of business insurance are relevant in most sectors; Almost one third of small businesses acquire insurance for their business with total autonomy flexible; Over two thirds of small businesses with insurance pay premiums in excess of €1,000 each year; Almost three quarters of small businesses with insurance work with more than one insurance provider… … which serves to further splinter a market that is relatively fragmented; A clear majority of sales of insurance to small businesses occur in a face-to-face environment … although there is significant apparent potential for online aggregators to exert an influence in this sector; Almost a half of small businesses have taken out their main package during the last three years; The availability of lower premiums is the most common cue for switching insurance provider; Membership of professional and trade associations is much higher than for franchise organisations; A substantial number of association or franchise members contract business insurance through these channels; Among major providers of insurance, Provinzial attains the highest customer satisfaction ratings
1.0 INTRODUCTION: Research rationale; There are around 6 million enterprises with fewer than 250 employees in Germany; Using conventional techniques, the small business audience is tough to research … although the Internet methodology helps to circumvent many of the usual problems; The market for small business financial services is subject to rapid change; Research sample; Finaccord; The Small Business Metrics reports; Consumer research publications on Germany; Affinity and partnership marketing publications on Germany; mo’web
2.0 INSURANCE OVERVIEW: Introduction; Holdings of any form of business insurance; Building and construction companies are most likely to be covered by business insurance; Small businesses without any insurance cover; More than half of uninsured small businesses believe that they have no need for insurance; Reasons of uninsured businesses for not holding any business insurance; The majority of uninsured small businesses believes that they are not exposed to high risks; Holdings of specific forms of business insurance; Employers’ liability insurance is the most widely held form of cover among small businesses; The disparity between actual and desired cover is highest for loss of rental income insurance; Specific business insurance products; Holdings of forms of business insurance vary dramatically by type of enterprise; Evaluation and purchasing methods for business insurance; More than half of small businesses evaluate and purchase cover with at least some outside help; Expenditure on business insurance during last 12 months; Over 30% of small businesses holding insurance pay less than €1,000 in annual premiums; Flexibility of main business insurance package; Cover acquired by small businesses is normally characterised by complete flexibility; Number of business insurance providers used; Almost three quarters of small businesses with cover use more than one insurance provider; Providers used for main business insurance package; Allianz is comfortably the market leader among providers of the main insurance package; Providers used for other business insurance policies; Allianz is not quite as dominant in the area of secondary insurance products; Distribution interface used for main business insurance package; Most insurance bought by small business owners is acquired in a face-to-face environment; Distribution channel used for main business insurance package; For small businesses and self-employed individuals, agents are still the main distribution channel . 97; Respondents in the professional and financial services category are most likely to use a broker; Broker used (where relevant) for main business insurance package; No broker emerges as a clear market leader in the provison of the main insurance package; Bank used (where relevant) for main business insurance package; On a collective basis, the Sparkassen are the most effective commercial lines bancassurers; Interest in using online aggregators for business insurance; Well over half of small businesses appear open to the idea of using an online aggregator; Length of tenure of main business insurance package; Almost a half of business insurance packages have been bought anew in the last three years; Use of main business insurance provider for personal needs; Some respondents also use the provider of their business insurance for personal insurance; Frequency of contact with main business insurance provider; Most small businesses have one or two contacts per year with the main insurance provider; Period of time since last business insurance claim made; Self-employed individuals are far less likely to make claims than businesses with employees; Value of last business insurance claim made; Most business insurance claims made have a value of below €2,000; Likelihood of changing main business insurance package; Only a very small minority of the sample are definitely minded to change their insurance provider; Actual change of main business insurance package; The market for small business insurance is characterised by a relatively high switching rate; The availability of lower premiums are most likely to prompt a change of insurance provider; Satisfaction with services offered by main business insurance provider; The majority of small businesses are broadly satisfied with the cost of their insurance…; … although around 10% express concern with most other aspects of their main insurer’s service; Membership of professional or trade associations; Professional and financial services businesses are most likely to belong to an association; Membership of franchise organisations; Over 8% of small businesses responding to the survey belong to a franchise organisation; Usage of commercial affinity groups to contract business insurance; Commercial affinity groups are quite commonly used as a source of business insurance
3.0 INSURER PERFORMANCE: Introduction; The satisfaction of small businesses using each of the leading providers can be measured; The results for insurer performance are as robust as any that have hitherto been published; Accessibility of business insurance provider; Breadth and quality of business insurance products offered; Breadth and quality of extra services offered; Ease of contact with business insurance provider; Frequency of contact with business insurance provider; Personal contact with a named business insurance adviser; Efficiency of business insurance provider at the point of sale; Efficiency of business insurance provider on an on-going basis; Fairness of claims management (if used); Premiums charged for the main business insurance package; Likelihood of changing main business insurance package; Does the reported satisfaction of small businesses appear to influence their tendency to switch?; Individual insurer performance; AachenM�nchener; Allianz; Alte Leipziger; ARAG; AXA (including DBV); D.A.S.; Generali (including Volksf�rsorge); Gothaer; Hamburg-Mannheimer; HDI-Gerling; HUK Coburg; LVM; Provinzial; R+V; Signal Iduna; SV SparkassenVersicherung; Victoria; W�rttembergische; Zurich; Other providers; 4.0 BUSINESSES WITH MALE OWNERS; Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
5.0 BUSINESSES WITH FEMALE OWNERS: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
6.0 BUILDING AND CONSTRUCTION: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
7.0 CHILD OR PET CARE: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
8.0 EDUCATION OR TRAINING: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance; 9.0 HEALTHCARE OR RELATED SERVICES; Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance; 10.0 HOTELS, RESTAURANTS, CAFES AND PUBS; Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
11.0 I.T. SERVICES: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
12.0 LOGISTICS, MOTOR TRADES OR TRANSPORTATION: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
13.0 MANUFACTURING: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
14.0 MEDIA, MARKETING OR ENTERTAINMENT: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance; 15.0 PROFESSIONAL OR FINANCIAL SERVICES; Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
16.0 PROPERTY MANAGEMENT OR RENTAL: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
17.0 RETAILING OR OTHER HIGH STREET SERVICES: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
18.0 OTHER CONSUMER OR BUSINESS SERVICES: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
19.0 HOME-BASED BUSINESSES: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
20.0 RECENTLY-ESTABLISHED BUSINESSES: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
21.0 SELF-EMPLOYED INDIVIDUALS: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
22.0 HIGH CASH / CHEQUE BUSINESSES: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
23.0 BUSINESSES WITH INTERNATIONAL REVENUES: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
24.0 BUSINESSES WITH ONLINE REVENUES: Introduction; Holdings of any form of business insurance; Holdings of specific forms of business insurance; Number of relationships for business insurance; Insurance providers with which primary and secondary relationships held; Membership of commercial affinity groups; Usage of commercial affinity groups to contract business insurance
25.0 APPENDIX
GRAPHICS / TABLES: Sample of small businesse broken down by annual turnover, number of employees and business sector; Sample of small businesses broken down by geography, location of business and longevity of business; Sample of small businesses broken down by magnitude of cash / cheque receipts, magnitude of international revenues and magnitude of online revenues; Holdings by small businesses of any form of business insurance, 2009; Holdings by small businesses of any form of business insurance, 2008 (data); Uninsured small businesses believing that they require no form of business insurance whatsoever, 2009; Uninsured small businesses believing that they require no form of business insurance whatsoever,2009 (data); Reasons of uninsured businesses for not holding any business insurance, 2009; Holdings by small businesses of specific forms of business insurance, 2009; Holdings by small businesses of specific forms of business insurance (among those with at least some form of business insurance), 2009; Forms of business insurance ideally held by small businesses, 2009; Variation between actual and ideal holdings of forms of business insurance by small businesses, 2009; Holdings by small businesses of agricultural / crop / livestock insurance, 2009; Holdings by small businesses of agricultural / crop / livestock insurance, 2009 (data); Holdings by small businesses of business assets / equipment insurance, 2009; Holdings by small businesses of business assets / equipment insurance, 2009 (data); Holdings by small businesses of business car insurance, 2009; Holdings by small businesses of business car insurance, 2009 (data); Holdings by small businesses of business interruption insurance, 2009; Holdings by small businesses of business interruption insurance, 2009 (data); Holdings by small businesses of business loan or overdraft protection insurance, 2009; Holdings by small businesses of business loan or overdraft protection insurance, 2009 (data); Holdings by small businesses of business property / premises insurance, 2009; Holdings by small businesses of business property / premises insurance, 2009 (data); Holdings by small businesses of business travel insurance, 2009; Holdings by small businesses of business travel insurance, 2009 (data); Holdings by small businesses of business van insurance, 2009; Holdings by small businesses of business van insurance, 2009 (data); Holdings by small businesses of cargo or goods-in-transit insurance, 2009; Holdings by small businesses of cargo or goods-in-transit insurance, 2009 (data); Holdings by small businesses of commercial vehicle insurance (excluding business cars and vans)insurance, 2009; Holdings by small businesses of commercial vehicle insurance (excluding business cars and vans),2009 (data); Holdings by small businesses of computer / software insurance, 2009; Holdings by small businesses of computer / software insurance, 2009 (data); Holdings by small businesses of e-commerce insurance, 2009; Holdings by small businesses of e-commerce insurance, 2009 (data); Holdings by small businesses of employee theft insurance, 2009; Holdings by small businesses of employee theft insurance, 2009 (data); Holdings by small businesses of employers’ liability insurance, 2009; Holdings by small businesses of employers’ liability insurance, 2009 (data); Holdings by small businesses of engineering / machinery insurance, 2009; Holdings by small businesses of engineering / machinery insurance, 2009 (data); Holdings by small businesses of key man insurance, 2009; Holdings by small businesses of key man insurance, 2009 (data); Holdings by small businesses of legal expenses insurance, 2009; Holdings by small businesses of legal expenses insurance, 2009 (data); Holdings by small businesses of loss of rental income insurance, 2009; Holdings by small businesses of loss of rental income insurance, 2009 (data); Holdings by small businesses of pecuniary loss liability insurance, 2009; Holdings by small businesses of pecuniary loss liability insurance, 2009 (data); Holdings by small businesses of personal accident insurance for employees, 2009; Holdings by small businesses of personal accident insurance for employees, 2009 (data); Holdings by small businesses of private health insurance for employees, 2009; Holdings by small businesses of private health insurance for employees, 2009 (data); Holdings by small businesses of professional indemnity insurance, 2009; Holdings by small businesses of professional indemnity insurance, 2009 (data); Holdings by small businesses of public / product liability insurance, 2009; Holdings by small businesses of public / product liability insurance, 2009 (data); Holdings by small businesses of residential landlords’ property insurance, 2009; Holdings by small businesses of residential landlords’ property insurance, 2009 (data); Holdings by small businesses of trade credit insurance, 2009; Holdings by small businesses of trade credit insurance, 2009 (data); Evaluation and purchasing methods used by small businesses for business insurance, 2009; Expenditure by small businesses for business insurance during the last 12 months, 2009; Flexibility of main business insurance package used by small businesses, 2009; Number of business insurance providers used by small businesses, 2009; Number of business insurance providers used by small businesses, 2009 (data); Providers used for main business insurance package bought by small businesses, 2009; Providers used for all other business insurance policies bought by small businesses, 2009; Distribution interface used for main business insurance package bought by small businesses,2009; Distribution interface used for main business insurance package bought by small businesses, 2009 (data); Distribution channel used for main business insurance package bought by small businesses,2009; Distribution channel used for main business insurance package bought by small businesses, 2009 (data); Broker used for main business insurance package bought by small businesses using a broker,2009; Bank used for main business insurance package bought by small businesses using a bank, 2009; Interest in using online aggregators to search for or buy business insurance, 2009; Length of tenure of main business insurance package held by small businesses, 2009; Use of main business insurance provider for personal needs, 2009; Frequency of contact with main business insurance provider for reasons other than claims, 2009; Period of time since last business insurance claim made, 2009 (overview); Period of time since last business insurance claim made, 2009 (detailed analysis by category of small business); Period of time since last business insurance claim made, 2009 (detailed analysis by category of small business) (data); Value of last business insurance claim made, 2009; Likelihood of small businesses changing main business insurance package during next 12 months,2009; Likelihood of small businesses changing main business insurance package during next 12 mon.,2009 (data); Actual changes by small businesses of their main business insurance package during last 12 months, 2009; Actual changes by small businesses of their main business insurance package during last 12 months, 2009 (data); Actual changes by small businesses of their main business insurance package during last 12 months, 2009: segmentation by distribution interface and channel used; Actual changes by small businesses of their main business insurance package during last 12 months, 2009: segmentation by distribution interface and channel used (data); Factors prompting a change by small businesses of their main business insurance package, 2009; Satisfaction of small businesses with services offered by provider of main business insurance package, 2009; Satisfaction of small businesses with services offered by provider of main business insurance package, 2009 (data); Percentage of small businesses belonging to a professional or trade association, 2009; Percentage of small businesses belonging to a prof. or trade association, 2009 (data); Percentage of small businesses belonging to a franchise organisation, 2009; Percentage of small businesses belonging to a franchise organisation, 2009 (data); Usage of commercial affinity groups to contract business insurance services by small businesses belonging to a professional / trade association or franchise, 2009; Usage of commercial affinity groups to contract business insurance services by small businesses; belonging to a professional / trade association or franchise, 2009 (data); Accessibility of business insurance provider: small business evaluation of leading providers, 2009; Breadth and quality of business insurance products: small business evaluation of leading providers, 2009; Breadth and quality of extra services offered: small business evaluation of lead. providers, 2009 136; Ease of contact with business insurance provider: small business evaluation of leading providers,2009; Frequency of contact with business insurance provider: small business evaluation of leading providers, 2009; Personal contact with named business insurance adviser: small business evaluation of leading providers, 2009; Efficiency of business insurance provider at the point of sale: small business evaluation of leading providers, 2009; Efficiency of business insurance provider on an on-going basis: small business evaluation of leading providers, 2009; Fairness of claims management (if used): small business evaluation of leading providers, 2009; Premiums charged for main business insurance package: small business evaluation of leading providers, 2009; Likelihood of small businesses changing main business insurance package during next 12 months: small business evaluation of leading providers, 2009; Relationship between overall evaluation of leading providers and likelihood of small businesses to change their main business insurance package during next 12 months, 2009; Overview of performance of AachenM�nchener according to small business customers, 2009; Overview of performance of Allianz according to small business customers, 2009; Overview of performance of Alte Leipziger according to small business customers, 2009; Overview of performance of ARAG according to small business customers, 2009; Overview of performance of AXA (including DBV) according to small business customers, 2009 152; Overview of performance of D.A.S. according to small business customers, 2009; Overview of performance of Generali (including Volksf�rsorge) according to small business customers, 2009; Overview of performance of Gothaer according to small business customers, 2009; Overview of performance of Hamburg-Mannheimer according to small business customers, 2009; Overview of performance of HDI-Gerling according to small business customers, 2009; Overview of performance of HUK Coburg according to small business customers, 2009; Overview of performance of LVM according to small business customers, 2009; Overview of performance of Provinzial according to small business customers, 2009; Overview of performance of R+V according to small business customers, 2009; Overview of performance of Signal Iduna according to small business customers, 2009; Overview of performance of SV SparkassenVersicherung according to small business customers,; 2009; Overview of performance of Victoria according to small business customers, 2009; Overview of performance of W�rttembergische according to small business customers, 2009; Overview of performance of Zurich according to small business customers, 2009; Overview of performance of other providers according to small business customers, 2009; Holdings of businesses with male owners for any form of business insurance, 2009; Number of relationships for business insurance held by businesses with male owners, 2009; Providers from which main business insurance packages and secondary insurance products of businesses with male owners are acquired, 2009; Percentage of businesses with male owners belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by businesses with male owners belonging to a commercial affinity group, 2009; Holdings of businesses with female owners for any form of business insurance, 2009; Holdings by small businesses with female owners of specific forms of business insurance, 2009; Number of relationships for business insurance held by businesses with female owners, 2009; Providers from which main business insurance packages and secondary insurance products of businesses with female owners are acquired, 2009; Percentage of businesses with female owners belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by businesses with female owners belonging to a commercial affinity group, 2009; Requirement of building and construction businesses of any form of business insurance, 2009; Holdings by building and construction businesses of specific forms of business insurance, 2009 . 187; Number of relationships for business insurance held by building and construction businesses, 2009; Providers from which main business insurance packages and secondary insurance products of building and construction businesses are acquired, 2009; Percentage of building and construction businesses belonging to a comm. affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by building and construction businesses belonging to a commercial affinity group, 2009; Requirement of child or pet care businesses of any form of business insurance, 2009; Holdings by child or pet care businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by child or pet care businesses, 2009; Providers from which main business insurance packages and secondary insurance products of child or pet care businesses are acquired, 2009; Percentage of child or pet care businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by child or pet care businesses belonging to a commercial affinity group, 2009; Holdings of education or training businesses of any form of business insurance, 2009; Holdings by education or training businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by education or training businesses, 2009; ess insurance packages and secondary insurance products of; education or training businesses are acquired, 2009; Percentage of education or training businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by education or training businesses belonging to a commercial affinity group, 2009; Holdings of healthcare or related services businesses for any form of business banking service, 2009; Holdings by healthcare or related services businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by healthcare or related services businesses, 2009; Providers from which main business insurance packages and secondary insurance products of healthcare or related services businesses are acquired, 2009; Percentage of healthcare or related services businesses belonging to a commercial affinity group,2009; Usage of commercial affinity groups to acquire business insurance by healthcare or related services businesses belonging to a commercial affinity group, 2009; Holdings of hotel, restaurant, café and pub businesses of any form of business insurance, 2009; Holdings by hotel, restaurant, café and pub businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by hotel, restaurant, café and pub businesses, 2009; Providers from which main business insurance packages and secondary insurance products of hotel, restaurant, café and pub businesses are acquired, 2009; Percentage of hotel, restaurant, café and pub businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by hotel, restaurant, café and pub businesses belonging to a commercial affinity group, 2009; Requirement of I.T. services businesses of any form of business insurance, 2009; Holdings by I.T. services businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by I.T. services businesses, 2009; Providers from which main business insurance packages and secondary insurance products of I.T.; services businesses are acquired, 2009; Percentage of I.T. services businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by I.T. services businesses; belonging to a commercial affinity group, 2009; Holdings of logistics, motor trades or transportation businesses of any form of business insurance, 2009; Holdings by logistics, motor trades or transportation businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by logistics, motor trades or transportation businesses, 2009; Providers from which main business insurance packages and secondary insurance products of logistics, motor trades or transportation businesses are acquired, 2009; Percentage of logistics, motor trades or transportation businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by logistics, motor trades or transportation businesses belonging to a commercial affinity group, 2009; Holdings of manufacturing businesses of any form of business insurance, 2009; Holdings by manufacturing businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by manufacturing businesses, 2009; Providers from which main business insurance packages and secondary insurance products of manufacturing businesses are acquired, 2009; Percentage of manufacturing businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by manufacturing businesses; belonging to a commercial affinity group, 2009; Holdings of media, marketing or entertainment businesses of any form of business insurance,; 2009; Holdings by media, marketing or entertainment businesses of specific forms of business insurance,2009; Number of relationships for business insurance held by media, marketing or entertainment businesses, 2009; Providers from which main business insurance packages and secondary insurance products of media, marketing or entertainment businesses are acquired, 2009; Percentage of media, marketing or entertainment businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by media, marketing and entertainment businesses belonging to a commercial affinity group, 2009; Requirement of professional or financial services businesses of any form of business insurance, 2009; Holdings by professional or financial services businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by professional or financial services businesses, 2009; Providers from which main business insurance packages and secondary insurance products of professional or financial services businesses are acquired, 2009; Percentage of professional or financial services businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by professional or financial; services businesses belonging to a commercial affinity group, 2009; Holdings of property management or rental businesses of any form of business insurance, 2009 266; Holdings by property management or rental businesses of specific forms of business insurance,2009; Number of relationships for business insurance held by property management or rental businesses,2009; Providers from which main business insurance packages and secondary insurance products of property management or rental businesses are acquired, 2009; Percentage of property management or rental businesses belonging to a commercial affinity group,2009; Usage of commercial affinity groups to acquire business insurance by property or rental management businesses belonging to a commercial affinity group, 2009; Requirement of retailing or other high street services businesses of any form of business insurance, 2009; Holdings by retailing or other high street services businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by retailing or other high street services businesses, 2009; Providers from which main business insurance packages and secondary insurance products of retailing or other high street services businesses are acquired, 2009; Percentage of retailing or other high street services businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by retailing or other high street services businesses belonging to a commercial affinity group, 2009; Requirement of other consumer or business services businesses of any form of business insurance, 2009; Holdings by other consumer or business service businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by other consumer or business services businesses, 2009; Providers from which main business insurance packages and secondary insurance products of other consumer or business service businesses are acquired, 2009; Percentage of other consumer or business services businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by other consumer or business services businesses belonging to a commercial affinity group, 2009; Holdings of home-based businesses of any form of business insurance, 2009; Holdings by home-based businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by home-based businesses, 2009; Providers from which main business insurance packages and secondary insurance products of home-based businesses are acquired, 2009; Percentage of home-based businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by home-based businesses belonging to a commercial affinity group, 2009; Requirement of recently-established businesses of any form of business insurance, 2009; Holdings by recently-established businesses of specific forms of business insurance, 2009; Number of relationships for business insurance held by recently-established businesses, 2009; Providers from which main business insurance packages and secondary insurance products of recently-established businesses are acquired, 2009; Percentage of recently-established businesses belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by recently-established; businesses belonging to a commercial affinity group, 2009; Holdings of self-employed individuals for any form of business insurance, 2009; Holdings by self-employed individuals of specific forms of business insurance, 2009; Number of relationships for business insurance held by self-employed individuals, 2009; Providers from which main business insurance packages and secondary insurance products of selfemployed individuals are acquired, 2009; Percentage of self-employed individuals belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by self-employed individuals belonging to a commercial affinity group, 2009; Requirement of businesses with high cash or cheque receipts for any form of business insurance, 2009; Holdings by businesses with high cash or cheque receipts of specific forms of business insurance,2009; Number of relationships for business insurance held by businesses with high cash or cheque receipts, 2009; Providers from which main business insurance packages and secondary insurance products of businesses with high cash or cheque receipts are acquired, 2009; Percentage of businesses with high cash or cheque receipts belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by businesses with high cash or cheque receipts belonging to a commercial affinity group, 2009; Requirement of businesses with international revenues for any form of business insurance, 2009; Holdings by businesses with international revenues of specific forms of business insurance, 2009; Number of relationships for business insurance held by businesses with international revenues, 2009; Providers from which main business insurance packages and secondary insurance products of businesses with international revenues are acquired, 2009; Percentage of businesses with internat. revenues belonging to a comm. affinity group, 2009; Usage of commercial affinity groups to acquire business insurance by businesses with international revenues belonging to a commercial affinity group, 2009; Requirement of businesses with online revenues for any form of business insurance, 2009; Holdings by businesses with online revenues of specific forms of business insurance, 2009; Number of relationships for business insurance held by businesses with online revenues, 2009; Providers from which main business insurance packages and secondary insurance products of businesses with online revenues are acquired, 2009; Percentage of businesses with online revenues belonging to a commercial affinity group, 2009; Usage of commercial affinity groups to contract business insurance by businesses with online revenues belonging to a commercial affinity group, 2009

Abstract

Finaccord’s report titled Small Business Metrics: Insurance for Small Businesses and Self-Employed Individuals in Germany is based on an online survey of 1,577 small business owners and self-employed individuals carried out by mo’web research during April and May 2009. The study provides fresh and detailed insights into the market for providing a range of business insurance services to the 3.13 million registered small and medium-sized businesses with fewer than 250 employees in Germany in addition to a further significant number of self-employed individuals. In addition to providing a comprehensive analysis of the results across all respondents, the publication also breaks out the findings for key trade categories in the small business market, namely: building and construction; child or pet care; education or training; healthcare or related services; hotels, restaurants, cafés and pubs; I.T. services; logistics, motor trades or transportation; manufacturing; media, marketing or entertainment; professional or financial services; property management or rental; retailing or high street services; and other consumer or business services.

Furthermore, the research also provides clear answers to key issues in the market for insurance for small businesses including their propensity to strike up relationships with more than one insurance provider and the degree to which small businesses in some categories are more likely to make claims than those in others. You may be able to use this report in one or more of the following ways: gain detailed insights into how the requirements and behaviour of small businesses vary in accordance with key categories of business customer; appreciate the penetration rates among small businesses across the spectrum of commercial insurance policies and gauge the potential for marketing niche cover such as business loan / overdraft protection insurance and e-commerce insurance; assess the degree to which distribution channels such as direct sales by the underwriter, insurance brokers and banks, are eroding the position of traditional insurance agents; understand the extent to which small businesses say that they may consider using the websites of online aggregators the next time they need to search for or acquire insurance; comprehend the true potential for establishing partnerships with commercial affinity groups for the distribution of business insurance policies.

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Small Business Metrics: Insurance for Small Businesses and Self-Employed Individuals in Germany

Table of Contents

Abstract