Alma Win Case Study: promoting skin and environment friendly products in household cleaning and laundry

Published by: Datamonitor

Published: Sep. 3, 2009 - 15 Pages

Table of Contents

DATAMONITOR VIEW

CATALYST

SUMMARY

ANALYSIS

Introduction

Alma Win products are formulated to satisfy health, environmental and efficacy goals

Consumers can be skeptical about the performance of natural laundry products

Organic and natural cleaning products are a growing feature of the cleaning products market

Alma Win has a strong focus on skin sensitivity, which is a rising consumer concern

Alma Win products are designed to be hypo-allergenic

Launches of skin-kind household products are rising globally

Alma Win is geared to be eco-friendly from production processes to formulation

Consumers value environmental benefits to household care products to varying degrees

Alma Win is well aligned to the problem of possible future water shortages

Alma Win packaging is designed to be 'sustainable' to a large extent

The retail availability of Alma Win is not extensive as yet

Conclusions

APPENDIX

Case study series

Methodology

Secondary sources

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

List of Tables

Table 1: Consumer Survey 2008: Perceived effectiveness of natural laundry products compared conventional products, 15 countries, 2008

Table 2: Product launches of organic and bio-degradable household goods by stock keeping unit (SKU), by category, Global, 2004-2009*

Table 3: Product launches of 'skin-kind' household goods by stock keeping unit (SKU), by category, Global, 2004-2009*

Table 4: Consumer survey 2008: stated influence of natural ingredients on household cleaning and laundry product choice, 15 countries, 2008

Table 5: Consumer survey 2008: stated importance of saving water when doing clothes washing for environmental reasons, 15 countries, 2008

List of Figures

Figure 1: Clorox has signaled its intentions to enter the natural and organic household care market with a range of new products

Figure 2: 2008 was a peak year for releases of organic and biodegradable household goods

Figure 3: Anti-allergy household and laundry products are on the rise globally

Figure 4: Alma Win is available in several countries but is till a niche distribution product

Abstract

• Gain insight into the methods used by important industry players to give them a competitive edge
• Identify specific areas for operational improvements
• Capitalize on the knowledge of experienced companies when entering a new niche or market

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