Printing Continues to Go Green: An Updated WhatTheyThink Primer on Environmental Sustainability in the Commercial Printing Industry

Published by: WhatTheyThink.com

Published: Aug. 17, 2009 - 68 Pages

Table of Contents

Introduction

The Importance of the Issue

Green Background

Printers Are No Stranger to Green

A Basic Question

A Basic Answer?

About the Present Report

How This Report Is Organized

For More Information

Section 1: The Green Environment

Green Initiatives

Perceptions of Green Initiatives

A Print Buyer Interlude

Certifications

Sheetfed Offset vs. Digital Printing

Information Sources

In Sum

Section 2: Stories of Sustainability

Environmental Innovation Awards

A Selection of Other Green Printers

Moving Forward

Section 3: Print vs. Pixels

Pixels are Not Pure

The Carbon Cost of Googling

Serving Up Carbon Emissions

E-Waste

E-Books Cloud the Issue

Pixels vs. Paper: The Paper Industry Fights Back

Green is Gray

Section 4: Green Organizations, Certifications, and Alphabet Soup

American Tree Farm System (www.treefarmsystem.org)

CarbonFund (www.carbonfund.org)

Chlorine-Free Products Association (www.chlorinefreeproducts.org)

Environmental Management System

EPA Climate Leaders Program (www.epa.gov/stateply)

EPA SmartWay (www.epa.gov/smartway)

Forest Stewardship Council (FSC)

Greenguard (www.greenguard.org)

Green Seal (www.greenseal.org)

ISO 14001

The Natural Step (www.naturalstep.org)

PEFC (www.pefc.org)

Renewable Energy Credit (REC)

Sustainable Forestry Initiative (SFI)

Sustainable Green Printing (SGP) Partnership

The Bottom Line

Section 5: Green Thoughts

Encourage the Use of Recycled Papers

Use Soy Inks

Shift to Processless Platemaking

Proof Online or Electronically

Think About What Happens After a Job Comes Off Press

Reduce Your Carbon Footprint

Buy Carbon Offsets

Look to Alternative Energy Sources

Change One’s Workplace

Investigate Industry Resources

Print 09

Moving Forward

Where to Start

Next Steps

Marketing the Results

Recommendations for Industry Segments

Commercial Sheetfed Offset Shops

Commercial Web Offset Shops

Digital Printers

Graphic Designers/Publishers/Print Buyers

The Final Word

Appendix: Resources

Organizations

Publications

Web Sites/Blogs

Events

Table of Figures

Figure 1: Does your company

respondents, March 2008 and June 2009

Figure 2: Please identify any of the items below as they relate to your company’s experience with “environmentally responsible” or “sustainable printing”(multiple responses permitted) —All responses, March 2008 and June 2009

Figure 3: If your company has not specifically implemented certified environmentally sustainable processes or initiatives, do you have plans to implement any in the next 12 months? —All respondents, June 2009

Figure 4: Does your company have a certified “green” printing initiative or do you plan to have one in the next 12 months? —All respondents, March 2008 .. 22

Figure 5: Do you consider digital printing to be more environmentally friendly than sheetfed offset printing? —All respondents, March 2008 and June 2009

Figure 6: Where would you expect to get the most reliable information about improving your business' environmental efforts? (multiple responses permitted) —All responses, March 2008 and June 2009

Table of Tables

Table 1: Does your company size, June 2009

Table 2: Does your company size, March 2008

Table 3: Please identify any of the items below as they relate to your company’s experience with “environmentally responsible” or “sustainable printing”(multiple responses permitted) —By employee size, June 2009

Table 4: Please identify any of the items below as they relate to your company’s experience with “environmentally responsible” or “sustainable printing” (multiple responses permitted) —By employee size, March 2008

Table 5: If your company has not specifically implemented certified environmentally sustainable processes or initiatives, do you have plans to implement any in the next 12 months? —By employee size, June 2009

Table 6: Does your company have a certified “green” printing initiative or do you plan to have one in the next 12 months? —By employee size, March 2008

Table 7: Do you consider digital printing to be more environmentally friendly than sheetfed offset printing? —By employee size, June 2009

Table 8: Do you consider digital printing to be more environmentally friendly than sheetfed offset printing? —By employee size, March 2008

Table 9: Where would you expect to get the most reliable information about

improving your business' environmental efforts? (multiple responses permitted) —By employee size, June 2009

Table 10: Where would you expect to get the most reliable information about improving your business' environmental efforts? (multiple responses permitted) —By employee size, March 2008

Abstract

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