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Nonprofit Institutions

Published by: First Research, Inc.

Published: Sep. 14, 2009 - 10 Pages


Table of Contents


Industry Overview
Quarterly Industry Update
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms

Abstract

The US nonprofit institutions industry includes more than 1 million organizations with combined annual revenue of more than $1 trillion. Major organizations include Goodwill Industries, Ascension Health, National Cancer Institute, New York University, and the Bill & Melinda Gates Foundation. The industry is highly concentrated: large organizations with assets of $10 million or more represent just 6 percent of the industry but account for more than 80 percent of annual revenue.

Although technically distinct, the terms "nonprofit," "tax-exempt," and "charitable" are often used interchangeably. Nonprofits are sometimes referred to as "501(c)" entities, after the section of the Internal Revenue Code that defines their tax status.

COMPETITIVE LANDSCAPE

Demand is driven by the need to represent special interests or provide social services that can't be met by the market or government. Organizations receive nonprofit status because their primary purpose is religious, charitable, scientific, literary, or educational in nature. Their purpose must be to serve the public good versus a private interest.

The success of nonprofits often depends on efficient operations and their ability to match expenses with fluctuating revenues. Large nonprofits have advantages in fundraising due to strong name recognition. Small nonprofits can be successful if they serve a dedicated membership or have a dependable source of revenue. The industry is labor-intensive: the average annual wage for a nonprofit sector employee is about $35,000.

PRODUCTS, OPERATIONS & TECHNOLOGY

Nonprofits are classified into nine service categories, including ...

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