Countertops : Market Research Report

Countertops

Published: Sep. 1, 2009 - 361 Pages

INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
Macroeconomic Environment
Consumer Trends: Personal Consumption Expenditures; Consumer Financing
Demographic Trends
Residential Building Construction: New Housing Units; Housing Stock; Improvements & Repairs
Nonresidential Building Construction: Office & Commercial; Institutional; Industrial; Transportation & Other; Improvements & Repairs
Nonbuilding Construction
Transportation Equipment
Regulatory Considerations
Environmental Considerations: Green Materials; Waste Management; Radon Gas; Formaldehyde
Pricing Trends: Natural Stone; Engineered Stone; Solid Surface; Cast Polymers; Tile; Laminates
World Market: Western Europe; Asia/Pacific Region; Other Regions
Foreign Trade: Solid Surface Materials; Engineered Stone; Tile; Granite; Other Natural Stone Types; Laminates; Cast Polymers
III. SURFACE MATERIALS
General: Value Outlook; Area Outlook; Installation Costs
Laminates: Characteristics; Suppliers & Fabricators
Solid Surface Materials: Characteristics; Suppliers & Fabricators
Natural Stone: Granite; Other Stone
Engineered Stone: Characteristics; Suppliers & Fabricators
Cast Polymers: Characteristics; Fabricators
Tile: Ceramic; Porcelain; Other
Other Materials: Stainless Steel; Wood; Recycled Materials; Concrete; All Other
IV. PRODUCTS
General: Value Outlook; Area Outlook
Kitchen Countertops: New Construction; Remodeling Construction
Bathroom Countertops: New Construction; Remodeling Construction
Other Countertops: New Construction; Demand by Market; Demand by Material
Remodeling Construction: Demand by Market; Demand by Material
V. MARKETS
General
Residential Construction: Demand by Product; Demand by Application; Demand by Material; Demand by Housing Type
Nonresidential Building Construction: Demand by Product; Demand by Application; Demand by Material; Demand by Building Type
Nonbuilding: Demand by Product; Demand by Application; Demand by Material
VI. REGIONAL DEMAND
General
Regional Demographics & Economic Trends: Population Patterns; Economic Outlook; Construction Activity; Housing Trends
Regional Demand for Countertops: Northeast; Midwest; South; West
VII. INDUSTRY STRUCTURE
General
Market Share: Laminates; Solid Surface Materials; Natural Stone; Engineered Stone; Cast Polymers; Tile & Other Materials
Competitive Strategies
Research & Development
Manufacturing
Distribution
Marketing
Cooperative Agreements
Company Profiles: American Marazzi Tile, see Marazzi Group; Aristech Acrylics, see Mitsubishi Corporation; Avonite Surfaces, see Mitsubishi Corporation; Baker (Craig) Marble Company Incorporated; Benchmark; Boos (John) & Company; Breton SpA; CaesarStone; Cambria; CCM Enterprises; Cheil Industries Incorporated; Cosentino SA; Coveright Surfaces Holding GmbH; Dakota Granite Company; Dal-Tile, see Mohawk Industries; DuPont (EI) de Nemours; Duracite; Fletcher Building Limited; Formica, see Fletcher Building; Granicoat Consumer Products, see Safas; Hanwha Group; Hartson-Kennedy Cabinet Top Company Incorporated; Hundman Lumber Companies; Illinois Tool Works Incorporated; Innovative Companies LLC; InPro Corporation; LG Chem Limited; LG Hausys Limited; Marazzi Group SpA; Mitsubishi Corporation; Mohawk Industries Incorporated; Monarch Ceramic Tile, see Marazzi Group; Panolam Industries International Incorporated; Precision Countertops Incorporated; Rocksolid Granite USA Incorporated; RSI Home Products Incorporated; Safas Corporation; Samsung Chemical USA, see Cheil Industries; Sta-Care Incorporated; Swan Corporation; Transolid Incorporated; Valley Countertops Industries Limited; Vangura Surfacing Products Incorporated; VT Industries Incorporated; Wilsonart International, see Illinois Tool Works
Additional Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY: Summary Table
SECTION II -- MARKET ENVIRONMENT: 1 Macroeconomic Indicators; 2 Personal Consumption Expenditures; 3 Consumer Financing Environment, 1998-2008; 4 Population & Households; 5 Residential Building Construction Expenditures; 6 New Housing Indicators; 7 Housing Stock by Type; 8 Residential Improvement & Repair Expenditures; 9 Nonresidential Building Construction Expenditures; 10 Nonresidential Building Improvement & Repair Expenditures; 11 Nonbuilding Construction Expenditures; 12 Transportation Equipment Shipments; 13 Selected Fabricated Countertops Prices
SECTION III -- SURFACE MATERIALS: 1 Countertops Demand by Material in Value Terms; 2 Countertops Demand by Material in Area Terms; 3 Laminate Countertops Demand; 4 Solid Surface Countertops Demand; 5 Natural Stone Countertops Demand; 6 Granite Countertops Demand; 7 Other Stone Countertops Demand; 8 Engineered Stone Countertops Demand; 9 Cast Polymers Countertops Demand; 10 Tile Countertops Demand; 11 Other Materials Countertops Demand
SECTION IV -- PRODUCTS: 1 Countertops Demand by Product; 2 Kitchen Countertops Demand; 3 Kitchen Countertops Demand in New Construction Applications; 4 Kitchen Countertops Demand in Remodeling Construction Applications; 5 Bathroom Countertops Demand; 6 Bathroom Countertops Demand in New Construction Applications; 7 Bathroom Countertops Demand in Remodeling Applications; 8 Other Countertops Demand; 9 Other Countertops Demand in New Construction Applications; 10 Other Countertops Demand in Remodeling Applications
SECTION V -- MARKETS: 1 Countertops Demand by Market & Application; 2 Residential Countertops Demand by Product & Application; 3 Residential Countertops Demand by Material; 4 Residential Countertops Demand by Housing Type; 5 Single-Family Countertops Demand by Product & Application; 6 Multifamily Housing Countertops Demand by Product & Application; 7 Manufactured Housing Countertops Demand by Product & Application; 8 Nonresidential Building Countertops Demand by Product & Application; 9 Nonresidential Building Countertops Demand by Material; 10 Nonresidential Building Countertops Demand by Building Type; 11 Office & Commercial Countertops Demand; 12 Institutional Countertops Demand; 13 Industrial Countertops Demand; 14 Other Nonresidential Building Construction Countertops Demand; 15 Nonbuilding Countertops Demand by Product & Application; 16 Nonbuilding Countertops Demand by Material
SECTION VI -- REGIONAL DEMAND: 1 Population by Region; 2 Gross Domestic Product by Region; 3 Construction Expenditures by Region; 4 Regional Housing Indicators; 5 Countertops Demand by Region, Market & Application; 6 Northeast Countertops Demand; 7 Midwest Countertops Demand; 8 South Countertops Demand; 9 West Countertops Demand
SECTION VII -- INDUSTRY STRUCTURE: 1 US Countertop Sales by Materials Supplier, 2008; 2 US Countertop Sales by Fabricator, 2008; 3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT: 1 Year of Construction of Housing Stock, 2008; 2 Global Countertops Demand, 2008; 3 US Granite Imports by Country, 2008
SECTION III -- SURFACE MATERIALS: 1 Countertops Demand by Material in Value Terms, 2008; 2 Countertops Demand by Material in Area Terms, 2008
SECTION V -- MARKETS: 1 Residential Countertops Demand by Housing Type, 2008
SECTION VI -- REGIONAL DEMAND: 1 Countertops Demand by Region, 2008
SECTION VII -- MARKET STRUCTURE: 1 US Countertop Materials Market Share by Company, 2008; 2 Laminate Countertop Industry Flow Chart; 3 Laminate Countertop Materials Market Share, 2008; 4 Solid Surface Countertop Industry Flowchart; 5 Solid Surface Countertop Materials Market Share, 2008; 6 Engineered Stone Countertop Materials Market Share, 2008

Abstract

Demand to reach 760 million square feet in 2013
Demand for countertops is forecast to increase 2.4 percent annually to 760 million square feet in 2013. Demand growth will accelerate from the pace of the 2003-2008 period, as a rebound in housing construction from the depressed 2008 level will promote demand gains. While the residential remodeling segment will post below-average advances in demand through 2013, the large stock of homes requiring countertop replacement, as well as the desire of consumers to renovate their kitchens and bathrooms by adding countertop space and installing value-added materials, will support demand.

In value terms, demand for countertops is expected to advance 4.7 percent per year to $19.7 billion in 2013. Value gains will be promoted by the growing market penetration of high value countertop materials, primarily natural and engineered stone. Consumers view countertops made from these materials as aesthetically pleasing products that add to the value of a home. Value gains will also be spurred by rising volume gains, as consumers install larger-sized countertops in their homes.

Engineered, natural stone countertops to lead gains
Countertops made from engineered and natural stone will experience the strongest gains through 2013. Consumers view these materials as durable, aesthetically pleasing surfaces that are highly resistant to scratches and extreme temperatures. Demand for engineered stone will benefit from its resistance to biological contaminants and its resemblance to natural stone, while remaining impervious to moisture. Demand for natural stone will be aided by consumer interest in the style and luxury that granite and other stones offer. More homeowners will be willing to pay for these more expensive materials to achieve a desired look in their homes. Laminate countertops will continue to account for the largest share of countertop sales. Growth will be constrained, however, by the rise of engineered and natural stone, as some consumers find laminates to be a low-end surfacing choice.

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Countertops

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Abstract