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Ad-funded mobile services could help MNOs reduce churn, as well as increase revenue

Published by: Analysys Mason

Published: Aug. 13, 2009

Abstract

Early examples of ‘ad-funded’ mobile services, which offer subscribers free or discounted mobile services in exchange for receiving mobile advertising, have proved to be attractive to subscribers and advertisers. This Perspective analyses the key characteristics of MNOs’ recently launched ad-funded services and outlines the key benefits to MNOs of offering such services.

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