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Triple-play pricing study 4Q 2008: pricing during the economic downturn

Published by: Analysys Mason

Published: Jan. 21, 2009


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Abstract

As the credit crunch worsened in 4Q 2008, some broadband service providers raised their prices in order to protect their revenue, while others introduced huge promotional savings. This paper draws from Analysys Mason's latest Triple-Play Pricing Study, and uses this wealth of data to identify best-practice in price positioning during the economic downturn.

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