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Israel Consumer Electronics Report Q4 2009Published by: Business Monitor International Published: Sep. 10, 2009 - 39 Pages Table of Contents
AbstractIsrael’s consumer electronics devices market, defined as the addressable market for computing devices,mobile handsets and AV products, is expected to grow at a CAGR of 5% to US$3.7bn by 2013, driven byproduct innovation and the growing popularity of digital lifestyle products such as LCD TV sets,notebook computers and other devices, and by a growing population and expanding PC penetration.In 2009, growth decelerated in computer, AV and mobile handset segments due to weak consumersentiment. Data for the first quarter of theyear revealed that spending on householdequipment was down by 6.7%. Growthwill recover in 2010 but will remainbelow the trend rate of 2006-2008.Computers Computer hardware accounted for around 80% of Israeli consumer electronics spending in 2008, due to demand from key verticals such as government and military. BMI forecasts Israeli domesticmarket computer sales of US$1.9bn in 2009. Computer hardware CAGR for the 2009-2013 period is forecast at about 5%, driven by sales of notebooks and netbooks. AV Devices AV devices accounted for around 11% of Israeli consumer electronics spending in 2008. In 2009 Israel’s domestic AV device market was estimated at US$327mn. The market is expected togrow at a CAGR of 9% between 2009- 2013, to a value of US$463mn in 2013, with drivers including the launch of digital TV services. Mobile Handsets Mobile handset sales accounted for around 10% of Israel’s consumer electronics spending in 2008. Following a dip in 2009, Israel’s market handset sales are expected to grow at a CAGR of 5% toUS$298mn in 2013, as mobile subscriber penetration reaches 147%. Sales will be dominated by the replacement market, with growing demand for smartphones, and 3G handsets. Get Full Details About This Report >> |
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