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Iran Consumer Electronics Report Q4 2009Published by: Business Monitor International Published: Sep. 10, 2009 - 41 Pages Table of Contents
AbstractIran’s consumer electronics devices market, defined as the addressable market for computing devices,mobile handsets and video audio and gaming products, is projected to grow at a CAGR of 6% US$9.9bnby 2013, driven by growing popularity of notebook computers, flat-panel TV sets and other key productgroups, and by ongoing expansion of the retail sector.BMI expects growth to drop into single digits in 2009 as a result of subdued economic growth and loweroil prices. However, Iran’s relative isolation from negative global trends, and a more valuable rial, shouldallow demand to be driven by new technologies and expanding internet and mobile telecoms penetration. Computers Computer hardware accounted for around 47% of Iranian consumer electronics spending in 2008. BMI projects Iranian domestic market computer sales (including notebooks and accessories) of US$3.6bn in 2009, up from US$3.5bn in 2008. Computer hardware CAGR for the 2009-2013 period is forecast at about 6%,with notebooks and netbooks accounting for about 50% of sales. AV Devices AV devices accounted for around 28% of Iranian consumer electronics spending in 2008. Iran’s domestic AV device market is projected at US$2.2bn in 2009. The market is expected to grow at a CAGR of6% between 2009-2013, to a value of US$2.7bn in 2013. Mobile Handsets: Demand Mobile handset sales accounted for around 25% of Iranian consumer electronics spending in 2008. Iranianmarket handset sales are expected to grow to US$2.6bn in 2013, as mobile subscriber penetration reaches 152%. With the re-launch of a tender of a new mobile licence, and 3G trials in progressin Iran, the replacement market will be very important, with growing demand forPDAs, smartphones and 3G handsets. Get Full Details About This Report >> |
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