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South Africa Consumer Electronics Report Q4 2009Published by: Business Monitor International Published: Sep. 10, 2009 - 40 Pages Table of Contents
AbstractSouth Africa’s consumer electronics devices market, defined as the addressable market for computingdevices, mobile handsets and video, audio and gaming products, is projected to increase at a compoundannual growth rate (CAGR) of 10% to US$9.2bn by 2013, driven by product innovation, demographictrends, rising incomes and rising computer, internet and mobile subscriber penetration.In H109 growth decelerated as a result of the global economic situation and the consumer is likely to beunder pressure until at least 2010. BMI projects that consumer electronics spending growth will be just3% in 2009, compared with a double-digit advance in 2008. However, BMI forecasts that per capitaconsumer electronics spending will grow at a 9% CAGR to reach US$180 by 2013, from US$129 in2009.Computers Computer hardware accounted for around 68% of South African consumer electronics spending in 2008. BMIprojects South African domestic market computer sales (including notebooks and accessories) of US$3.86bn in 2009, up from US$3.83bn in 2008. Computer hardware CAGR for the 2009-2013period is forecast at about 10%, with small form factor netbooks extending the PC market to lower-income tiers. AV AV devices accounted for around 13% of South Africa’s consumer electronics spending in 2008. South Africa’sdomestic AV device market is projected at US$1.1bn this year. The market is expected to grow at a CAGR of 10%between 2009-2013, to a value of US$1.6bn in that year, driven by new technologies and digital TV broadcastingmigration, due to be completed by 2011. Mobile Handsets Mobile handset sales accounted for around 19% of South Africa’s consumer electronics spending in 2008. SouthAfrican market handset sales are expected to grow at a CAGR of 10% to US$2.0bn in 2013, as mobile subscriberpenetration reaches 130%. The replacement market will be increasingly important, with growing niche demandfor smartphones and 3G handsets, and 6mn 3G subscribers by 2013. Get Full Details About This Report >> |
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