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Pakistan Consumer Electronics Report Q4 2009Published by: Business Monitor International Published: Sep. 10, 2009 - 39 Pages Table of Contents
AbstractPakistan’s consumer electronics market, defined as including computing devices, mobile handsets, andAV products, is forecast at around US$1.4bn in 2009. Underlying demand will grow at a compoundannual growth rate (CAGR) of about 10% to US$2.1bn by 2013, but market size will be restricted by asizable grey market of smuggled or illegally assembled products.The market’s considerable latent potential is currently depressed by lack of IP protection, an unstableeconomic and security situation, and weak distribution channels. Growth will be driven, however, bygrowing affordability and rising penetration of key products and more credit availability. Reform of oftenhigh taxes and tariffs on products ranging from computers to prepaid mobile cards would also boost themarket. Computers Computers accounted for around 20% of Pakistan’s consumer electronics spending in2008. BMI forecasts Pakistan’s domestic market computer sales (including notebooksand accessories) of US$234mn in 2009, up from US$220mn in 2008. Computerhardware CAGR for the 2009-2013 period will be around 7%, with the corporate andsmall and medium-sized enterprise (SME) segments accounting for above 50% ofsales. AV AV devices accounted for around 34% of Pakistan’s consumer electronics spending in2008. Pakistan’s domestic AV device market is projected at US$524mn in 2009.The market is expected to grow at a CAGR of 14% between 2009-2013, to a value ofUS$883mn in 2013. TV sets remain the core product in this category, but the growingavailability of smuggled colour televisions is a market inhibitor. Mobile Handsets Pakistan’s market handset sales are expected to grow at a CAGR of 11% to 16.9mn unitsin 2013, as mobile subscriber penetration reaches 85%. Revenues growth will beslower due to lower ASPs of mobile handsets, with most handsets sold at a sub-US$40 price-point. Another issue is a declining growth rate of mobile subscriberpenetration, which is now above 50%. Get Full Details About This Report >> |
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