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Oman Consumer Electronics Report Q4 2009Published by: Business Monitor International Published: Sep. 10, 2009 - 37 Pages Table of Contents
AbstractOman’s consumer electronics devices market, defined as the addressable market for computing devices,mobile handsets, and video audio and gaming products, is estimated at around US$459mn in 2009. Thisexpected to increase to US$583mn by 2013, driven by new technologies and the growing popularity ofdigital lifestyle products such as LCD TV sets, feature-rich notebook computers and digital cameras, andother key product groups.Despite the current challenging trading environment, new technologies and features, such as highercapability netbooks, LED TV sets and feature-rich smartphones, and the roll-out of 3G services will act asdemand drivers. An evolving retail landscape will also help to stimulate sales with a growing populationattracting more large electronics retailers into the market. Computers Computer hardware accounted for around 38% of Omani consumer electronicsspending in 2008. BMI forecasts Oman’s domestic market computer sales (includingnotebooks and accessories) of US$176mn in 2009, up from US$170mn in 2008. Computerhardware compound annual growth rate (CAGR) for the 2009-2013 period is forecastat about 6%, with drivers including the government’s ‘Towards Digital Oman’ strategy. AV Devices AV devices accounted for around 27% of Omani consumer electronics spending in2008. Oman’s addressable AV device market is estimated at US$134mn in 2009. Themarket is expected to grow at a CAGR of 5% between 2009-2013, and growth drivers willinclude LCD TV sets and Blu-Ray format DVD players. Mobile Handsets Mobile handset sales accounted for around 34% of Omani consumer electronicsspending in 2008. Oman’s market handset sales are expected to grow to US$196mn in2013, as mobile subscriber penetration reaches 161%. There will be growing demandfor PDAs, smartphones and 3G handsets, as the number of 3G customers reaches over11% of total mobile users by the end of 2013. Get Full Details About This Report >> |
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