Canadian Consumer Voice, Internet, TV, and Wireless Services 2009-2013 Forecast: Fast Forward : Market Research Report

Canadian Consumer Voice, Internet, TV, and Wireless Services 2009-2013 Forecast: Fast Forward

Published by: IDC

Published: Aug. 20, 2009 - 42 Pages

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Consumer Confidence About the Economy and Communications Services
Broadband and Wireless Acceleration
Internet Services Demand Grows in the Recession
Mobile Phones' Future Is Smart
Future Outlook
Forecast and Assumptions
Home Phone Forecast
Home Phone Lines Forecast
Home Phone and Long Distance Spending Forecast
Home Phone Market Observations and Analysis
Internet Market Forecast
A Note on Internet Penetration
Internet Access Connections Forecast
Internet Access Market Observations and Analysis
TV Market Forecast
TV Segment Definitions
Analog Cable
Digital Cable
Satellite (Direct to Home or DTH)
Telco IPTV
TV Subscription Forecast
TV Consumer Spending Forecast
TV Market Observations and Analysis
Consumer Wireless Market Forecast
Wireless Subscriber Forecast
Wireless Consumer Spending Forecast
Consumer Wireless Market Observations and Analysis
Market Context
Essential Guidance
Advice for Telephony Players
Advice for Internet Service Providers
Advice for TV Providers
Advice for Wireless Carriers
Learn More
Related Research
Synopsis
Table: Canadian Households and Population, 2008–2013 (000)
Table: Key Forecast Assumptions for the Canadian Digital Cable, Satellite, and Telco TV Market, 2009–2013
Table: Canadian Consumer Home Phone TDM Lines and VoIP Line Equivalents, 2008–2013 (000)
Table: Canadian Consumer Voice Services Spending, 2008–2013 (C$M)
Table: Canadian Consumer Internet Access Connections by Service Type, 2008–2013 (000)
Table: Canadian Consumer Internet Access Spending by Service Type, 2008–2013 (C$M)
Table: Canadian TV Service Subscriptions by Service Type, 2008–2013 (000)
Table: Canadian TV Service Spending by Service Type, 2008–2013 (C$M)
Table: Canadian Wireless Consumer and Business Subscriptions, 2008–2013 (000)
Table: Canadian Consumer Wireless Voice and Data Spending, 2008–2013 (C$M)
Table: Canadian Wireline Voice, Internet, and Wireless Communications Services Revenue, 2006–2013: Comparison of November 2008 and May 2009 Forecasts
Table: Canadian TV Services Revenue, 2006–2013: Comparison of November 2008 and May 2009 Forecasts
Figure: Canadian Consumer Feelings About Canada's Current Economic Situation
Figure: Canadian Consumer Spending Changes on Communications and TV Services Compared to a Year Ago
Figure: Canadian Consumer Average Hours per Week Spent Across Service Categories, 2008 and 2009
Figure: Canadian Consumer Frequency of Online Activities
Figure: Canadian Consumer Factors in Selection of Internet Service Provider
Figure: Canadian Consumer Home Phone TDM Lines and VoIP Line Equivalents, 2008–2013 (000)
Figure: Canadian Consumer Voice Services Spending, 2008–2013 (C$M)
Figure: Canadian Consumer Internet Access Connections and Penetration, 2008–2013 (000)
Figure: Canadian Consumer Internet Access Connections by Service Type, 2008–2013 (000)
Figure: Canadian Consumer Internet Access Spending by Service Type, 2008–2013 (C$M)
Figure: Canadian TV Service Subscriptions by Service Type, 2008–2013 (000)
Figure: Canadian TV Service Spending by Service Type, 2008–2013 (C$M)
Figure: Canadian Wireless Consumer and Business Subscriptions, 2008–2013 (000)
Figure: Canadian Consumer Wireless Voice and Data Spending, 2008–2013 (C$M)
Figure: Canadian Wireline Voice, Internet, and Wireless Communications Services Revenue, 2006–2013: Comparison of November 2008 and May 2009 Forecasts
Figure: Canadian TV Services Revenue, 2006–2013: Comparison of November 2008 and May 2009 Forecasts
Figure: Total Canadian Consumer Spending by Service Segment, 2009 and 2013

Abstract

This IDC study provides IDC Canada's five-year forecasts for consumer services —specifically, home phone, Internet access, TV (video), and wireless — for 2009-2013. It is an essential document for network service providers (NSPs), ICT vendors, and any players in the consumer communications services, digital home, mobile, entertainment, and media markets. With annual population growth hovering just below 1 per cent and penetration of most services — except for wireless — reaching a plateau, cable and telecom providers will need to continue to enhance their offerings to ensure growth in the Canadian consumer market. The multiplay bundle is one tactic for attracting new customers, but providers need to go beyond simple cost savings to achieve long-term success. Content enhancements and greater service integration will become increasingly important differentiators later in the forecast period.

IDC expects the Canadian consumer communications and TV services market to generate more than C$26.1 billion in spending in 2009, producing 2.6 per cent growth over spending in 2008. Annual growth is expected to increase slightly year over year over the forecast period, ending with C$30.8 billion by the end of 2013 and yielding a five-year CAGR of 4.2 per cent.

"We expect consumer interest in bundled services will continue throughout the forecast period, but the service preferences and drivers will evolve over time," according to Tony Olvet, vice president, Research Domains at IDC Canada. "While wireless is the engine of growth in the telecom sector, high-speed Internet access in the home will continue to be the hub of the multiplay bundle."

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