SMB Cluster Analysis: SMB 2.0s Lead the Way Toward Next-Generation Technology : Market Research Report

SMB Cluster Analysis: SMB 2.0s Lead the Way Toward Next-Generation Technology

Published by: IDC

Published: Sep. 7, 2009 - 16 Pages

Table of Contents
IDC Opinion

In This Study
Methodology
Situation Overview
Cluster Analysis
Demographic Overview: Employee Count, Annual Revenue, IT Spending, and IT Staffing by Cluster
General Business Priorities by Cluster
IT Spending Priorities by Cluster
Impact of the Economy on IT Spending by Cluster
Use of Advanced Technology by Cluster
Future Outlook
Essential Guidance
Learn More
Related Research
Methodology
Synopsis
Table: U.S. SMB Attitudes Toward Technology Investment and Implementation and the Economy by Cluster, 2008 (Mean Score)
Table: U.S. SMB Mean Number of Employees, Mean Annual Revenue, Mean Annual IT Spend, and Full-Time IT Staff by Cluster, 2008
Table: U.S. SMB General Business Priorities by Cluster, 2008 (% of Respondents)
Table: U.S. SMB IT Spending Priorities by Cluster, 2008 (% of Respondents)
Table: Impact of the Economy on IT Spending in U.S. SMBs by Cluster, 2008 (% of Respondents)
Table: U.S. SMB Technology Use by Cluster, 2008 (% of Respondents)
Figure: U.S. SMBs by Cluster, 2008
Figure: U.S. SMB Server-Based LAN Use by Cluster, 2008
Figure: U.S. SMB Software-as-a-Service Use by Cluster, 2008
Figure: U.S. SMB Smartphone Use by Cluster, 2008

Abstract

This IDC study presents the results of IDC's updated cluster analysis of small and medium-sized businesses in the United States. Combined with demographic data, cluster analysis can be a powerful tool in identifying the most promising sales opportunities for technology providers targeting the 7.9 million U.S. SMBs.

"SMB 2.0 businesses are at the cutting edge of technology adoption and, in spending beyond their numbers, make the most attractive target for IT vendors' marketing and sales efforts," says Justin Jaffe, senior research analyst for SMB Research at IDC. "By effectively meeting the needs of SMB 2.0s, technology providers can also ensure that their products and services are well-positioned as the more technologically conservative clusters graduate upstream toward more advanced IT solutions."

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