An Analysis of OE Telematics Services in China

Published by: SBD Ltd.

Published: Sep. 1, 2009

Table of Contents

1. Executive summary

1.1 Introduction

1.2 Summary of key points

1.3 Report structure

2. Telematics in China

2.1 Emerging OE services

2.2 Key issues

2.2.1. Public authority licensing

2.2.2. Public Safety Answering Point (PSAP) structure

2.2.3. Competition from mobile phone-based services

2.2.4. Will consumers pay?

2.3 Telecommunications network operators

2.4 Market forecasts

3. OE telematics service providers

3.1 MeToYou 95190

3.2 Shanghai OnStar

3.3 WirelessCar

3.4 Mondial

3.5 SK Telecom/E-Eye

3.5.1. Navjoy

3.5.2. Mobile in Vehicle

3.6 ATX

4. Toyota and Lexus G-Book

4.1 Summary table

4.2 G-Book launch

4.3 Service architecture and partners

4.3.1. MeToYou 95190

4.3.2. Toyota Motor (China) Investment Co Ltd

4.3.3. China Telecom

4.3.4. Denso

4.3.5. CenNavi/NavInfo

4.4 G-Book services

4.4.1. eCall emergency assistance

4.4.2. bCall breakdown assistance

4.4.3. Stolen vehicle tracking

4.4.4. Vehicle maintenance reminder

4.4.5. Operator assistance

4.4.6. Information services

4.4.7. G-Route Search navigation and traffic information

4.5 Impact of G-Book

5. GM OnStar

5.1 Summary table

5.2 OnStar launch

5.3 Service model and partners

5.3.1. Partners

5.4 OnStar services

6. Nissan StarWings

6.1 Summary table

6.2 StarWings launch

6.3 StarWings service

7. Audi

7.1 Summary table

7.2 Traffic information service

8. Ford Sync

8.1 Summary table

8.2 Sync launch

8.3 Sync services

9. Honda Easy Travel (aftermarket)

9.1 Easy Travel aftermarket system

9.2 Easy Travel services

10. BMW

11. SAIC

11.1 Shanghai World Expo 2010 telematics demonstration

11.2 Roewe N1 3G in Car concept

List of figures

Figure 1. Expected launch dates of OE telematics services in China

Figure 2. OE telematics services in China

Figure 3. Comparison of Toyota G-Book and Shanghai GM OnStar partners

Figure 4. Licences needed for OE telematics service provider

Figure 5. Emergency service phone numbers

Figure 6. Methods of making non-local emergency call to a PSAP

Figure 7. Mobile network technologies

Figure 8. Comparison of users of cellular network operators Q1 2009

Figure 9. Forecast annual sales of OE telematics systems

Figure 10. Forecast revenue from OE telematics services

Figure 11. MeToYou promotion of TSP activities on its website

Figure 12. Ownership structure of Shanghai OnStar

Figure 13. WirelessCar bCall demonstration

Figure 14. SK Telecom Mobile in Vehicle device

Figure 15. Partners for G-Book in China

Figure 16. G-Book information services content providers

Figure 17. G-Route re-routing to avoid traffic congestion

Figure 18. G-Route process

Figure 19. History of Nissan StarWings in China

Figure 20. Ford promotion of Sync at Shanghai Motor Show 2009

Figure 21. Guangzhou Honda/China Mobile Easy Travel hardware

Figure 22. Shanghai World Expo 2010 potential partners for telematics demonstration project

Figure 23. SAIC 3G in Car Roewe N1 concept

Abstract

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