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Published by: Key Note Publications Ltd
Published: Aug. 1, 2009 - 104 Pages
Table of Contents
- Foreword
- Executive Summary
- Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- Television
- Radio
- MARKET TRENDS
- Television Viewing
- Radio Listening
- General Broadcasting Trends
- ECONOMIC TRENDS
- Population
- Gross Domestic Product
- Inflation
- Unemployment
- Household Disposable Income
- MARKET POSITION
- The UK
- Overseas
- Market Size
- THE TOTAL MARKET
- Ownership of Digital Media
- Consumer Spending
- Licence Fee Revenues
- Advertising Revenues
- Sponsorship
- BY MARKET SECTOR
- Digital Television
- Digital Radio
- Industry Background
- RECENT HISTORY
- NUMBER OF COMPANIES
- EMPLOYMENT
- REGIONAL VARIATIONS IN THE MARKETPLACE
- DISTRIBUTION
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- Communications Act 2003
- Earlier Legislation
- Role of the BBC
- KEY TRADE ASSOCIATIONS
- Industry Groups
- Other Organisations
- Competitor Analysis
- THE MARKETPLACE
- PSB and the BBC
- Marketplace Expansion in the 2000s
- MARKET LEADERS
- The BBC and BBC Trust
- Main Commercial Broadcasters
- Radio Companies
- OUTSIDE SUPPLIERS
- MARKETING ACTIVITY
- Main Media Advertising Expenditure
- Other Marketing Activity
- Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- Buying Behaviour
- EQUIPMENT PENETRATION
- TELEVISION VIEWING AND RADIO LISTENING
- Hours Viewed
- Time Shifting
- Targeted Audiences
- Radio Listening
- Current Issues
- THE CARTER REPORT
- SETANTA IN ADMINISTRATION
- KANGAROO BLOCKED
- OTHER ISSUES
- The Global Market
- CULTURAL FACTORS
- GLOBAL ‘CONTENT’ SUPPLIERS
- GLOBAL ‘NEW MEDIA’ COMPANIES
- GLOBAL EQUIPMENT COMPANIES
- Forecasts
- INTRODUCTION
- The Economy
- FORECASTS 2009 TO 2013
- MARKET GROWTH
- FUTURE TRENDS
- Implications of Setanta Failure
- Regulation of ‘Digital Britain’
- Funding Options
- From Goods to Services; Passive to Active
- Cultural Lag in Broadcasting’s Core Products
- Company Profiles
- INTRODUCTION
- DEFINITIONS
- Turnover (Sales)
- Pre-Tax Profit
- Profit Margin
- Average Remuneration
- Sales per Employee
- FURTHER INFORMATION
- BAUER RADIO LTD
- Previous Name(s) and Date(s) of Change
- Principal Activities
- SIC Codes
- Structure
- Recent Developments
- FINANCIAL PROFILE
- Sales
- Profits
- Employees
- Balance Sheet/Ratios
- BRITISH SKY BROADCASTING GROUP PLC
- Previous Name(s) and Date(s) of Change
- Principal Activities
- SIC Codes
- Structure
- Recent Developments
- FINANCIAL PROFILE
- Sales
- Profits
- Employees
- Balance Sheet/Ratios
- CHANNEL 5 BROADCASTING LTD
- Previous Name(s) and Date(s) of Change
- Principal Activities
- SIC Code
- Structure
- Recent Developments
- FINANCIAL PROFILE
- Sales
- Profits
- Employees
- Balance Sheet/Ratios
- GLOBAL RADIO LTD
- Previous Name(s) and Date(s) of Change
- Principal Activities
- SIC Codes
- Structure
- Recent Developments
- FINANCIAL PROFILE
- Sales
- Profits
- Employees
- Balance Sheet/Ratios
- ITV PLC
- Previous Name(s) and Date(s) of Change
- Principal Activities
- SIC Codes
- Structure
- Recent Developments
- FINANCIAL PROFILE
- Sales
- Profits
- Employees
- Balance Sheet/Ratios
- VIRGIN MEDIA LTD
- Previous Name(s) and Date(s) of Change
- Principal Activities
- SIC Codes
- Structure
- Recent Developments
- FINANCIAL PROFILE
- Sales
- Profits
- Employees
- Balance Sheet/Ratios
- Further Sources
- Associations
- Publications
- General Sources
- Government Publications
- Other Sources
- Key Note Sources
- Key Note Ltd
- Digital Broadcasting
- MARKET DEFINITION
- FACTORS AFFECTING THE MARKET
- MARKET TRENDS
- THE FUTURE
- Key Note Research
- The Key Note Range of Reports
AbstractThis Key Note Market Report examines the UK digital broadcasting market, focusing on the transition from analogue to digital in the television and radio sectors. In June 2009, the UK Government published Digital Britain — a report compiled by Lord Carter — which set out new recommendations for the next stages of transforming broadcasting (and broadband) technology and access in the UK. Measures discussed in the report include a ‘changed role’ for Channel 4, more financial support for public service broadcasting (PSB) and the termination of analogue radio broadcasts by 2015 (in television, the switchover from analogue to digital is already scheduled for completion in 2012).
Meanwhile, the consumer uptake of digital-based technologies continues apace, combining new ways of accessing both broadcast and ‘narrowcast’ (i.e. user-targeted) content. Research conducted for Key Note by BMRB Access and NEMS Market Research between 2005 and 2009 revealed high and rising penetration rates for products such as integrated digital television sets, Freeview boxes and digital audio broadcasting (DAB) radios, as well as for services such as Sky television and Virgin Media cable.
The BBC — a publicly funded broadcaster — is taking the lead in new broadcasting technologies. Meanwhile, commercial broadcasters, such as Sky and Virgin Media, are offering bundles of communication services to customers, including multi-channel television and radio, as well as options for broadband Internet, telephone lines and, in some cases, mobile telephone contracts, adding a further complexity to the broadcasting market.
Although broadcasting is being transformed technologically, the status quo has largely been preserved in terms of major broadcasters. The BBC’s charter has been renewed until 2016; Sky and Virgin Media are dominant in satellite and cable, respectively; ITV is the outstanding commercial terrestrial company; and several radio companies have merged into one dominant force: Global Radio.
In contrast to the rapid changes taking place in the technology of broadcasting, the most popular broadcasts are still traditional in nature, including long-running soap operas, Hollywood films, live football and quiz programmes. The main question for the future may be a political one: the extent to which the voting public are still prepared to fund ‘public service’ broadcasting through the licence fee and other taxation.
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