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IBM in 2009 to 2013: A Strategic Analysis - How IBM will prosper following the current financial crisis and the opportunities that this will create for other companies

Published by: Fuji-Keizai USA, Inc.

Published: Sep. 15, 2009 - 210 Pages


Table of Contents


Foreword

1. Executive Summary

1.1 Business and Strategies

1.1.1 “Smart” Business Strategies

1.1.2 Environmental Sustainability and Energy Efficiency

1.1.3 Global and Emerging Country Strategies

Figure 1-1: IBM's Global Business

1.1.4 Strategies for Economic Crisis

1.1.5 Focus on Open Technologies and High Value Solutions

1.2 Business Structure

1.3 Enterprise Services

1.4 Outsourcing Services

1.5 Application Software

1.6 Enterprise Systems

1.7 Global Financing

1.8 Performance and Forecasts

Figure 1-2: IBM’s Revenues by Business Unit 2004-2009

Figure 1-3: IBM’s Revenues by Market Segment 2004-2009

Figure 1-4: IBM’s Revenues by Region 2004-2009

Figure 1-5: Enterprise Revenue Forecast 2004-2013

1.9 Market Position

Table 1-1: IBM's Historical Market Position IT Market 2004 - 2009

Table 1-2: IBM's Forecast Market Position IT Market 2008 - 2013

1.10 Findings

10.1.1 Business Strategies

10.1.2 Forecasts

1.11 Strategies for Beating IBM

2. Business and Strategies

2.1 "Smart" Business Strategies

Table 2-1: Smart Business Strategy Development Status

2.2 Environmental Sustainability and Energy Efficiency

Table 2-2: IBM's Environment Conversation Efforts in 2008

Table 2-3: IBM's Spending on Environmental Activities 2004-2008

Table 2-4: IBM's Environmental Expenses and Savings in 2008

Table 2-5: IBM's Contribution to Meeting Sustainability Requirements

Table 2-6: IBM's Energy Management Portfolio

Figure 2-1: IBM's Green Certification Mark

2.3 Global and Emerging Country Strategies

Figure 2-2: IBM's Global Business

Figure 2-3: Presence in Emerging Markets

Figure 2-4: Presence in International Markets

Table 2-7: Presence in Emerging Markets

2.4 Strategies for the Economic Crisis

2.5 Focus on Open Technologies and High Value Solutions

2.5.1 Cloud Computing Initiatives

Table 2-8: IBM's Cloud Computing Offerings

2.6 IBM's Business Structure

2.6.1 Global Business Services

2.6.2 Global Technology Services

2.6.3 Software

Table 2-11: Software Recent Financials

2.6.4 Systems and Technology

Table 2-12: Systems and Technology Recent Financials

2.6.5 Global financing

Table 2-13: Global Financing Recent Financials

2.7 Financial Results and Market Position

2.7.1 IBM’s Financial Results

Figure 2-5: IBM’s Revenues by Business Unit 2004-2009

Table 2-14: IBM’s Revenues by Business Unit 2004-2009

Figure 2-6: IBM’s Revenues by Market Segment 2004-2009

Table 2-15: IBM’s Revenues by Market Segment 2004-2009

Figure 2-7: IBM’s Revenues by Region 2004-2009

Table 2-16: IBM’s Revenues by Region 2004-2009

Table 2-17: IBM’s Key Performance Indicators 2004-2009

2.7.2 Market Position Based on Enterprise Revenues

Figure 2-8: Enterprise Revenues 2004-2009

Table 2-18: Enterprise Revenues 2004-2009

Table 2-19: Enterprise Revenue Market Position 2004-2009

2.7.3 Market Position Based on Total Revenues

Figure 2-9: Consolidated Revenues 2004-2009

Table 2-20: Consolidated Revenues 2004-2009

Table 2-21: Total Revenue Market Position 2004-2009

3. Enterprise Services

Table 3-1: Enterprise Services Recent Financials

3.1 Service Strategy

3.2 Customers

Table 3-2: IBM Enterprise Services Customers

3.3 Competition

Table 3-3: IBM’s Enterprise Services Competitors

3.3.1 Major Competitors

3.3.2 Japanese Competitors

3.3.3 Emerging Competitors

3.3.4 Niche and Other Competitors

3.3.5 IBM’s Strategies for Responding to Competition

Table 3-4: IBM's Enterprise Services Strategies

3.4 Performance and Outlook 2004 - 2009

Figure 3-1: Enterprise Services Revenues 2004-2009

Table 3-5: Enterprise Services Revenues 2004-2009

Table 3-6: Enterprise Services Market Position 2004-2009

3.4.1 Outlook

4. Outsourcing Services

Table 4-1: Outsourcing Services Recent Financials

4.1 Service Strategy

4.2 Customers

Table 4-2: IBM Outsourcing Services Customers

4.3 Competition

Table 4-3: IBM’s Outsourcing Services Competitors

4.3.1 Major Competitors

4.3.2 Japanese Competitors

4.3.3 Emerging Competitors

4.3.4 Other Competitors

4.3.5 IBM’s Strategies for Responding to Competition

Table 4-4: IBM's Enterprise Services Strategies

4.4 Performance and Outlook 2004 - 2009

Figure 4-2: Outsourcing Services Revenues 2004-2009

Table 4-5: Outsourcing Services Revenues 2004-2009

Table 4-6: Outsourcing Services Market Position 2004-2009

4.4.1 Outlook

5. Applications Software

Table 5-1: Application Software Recent Financials

5.1 Product and Service Strategy

5.2 Customers

Table 5-2: IBM Applications Software Customers

5.3 Competition

Table 5-3: IBM’s Application Software Competitors

5.3.1Major Competitors

5.3.2 Japanese Competitors

5.3.3. Other Competitors

5.3.4. IBM’s Strategies for Responding to Competition

Table 5-4: IBM's Enterprise Services Strategies

5.4 Performance and Outlook (2004 - 2009)

Figure 5-1: Applications Software Revenues 2004-2009

Table 5-5: Applications Software Revenues 2004-2009

Table 5-6: Applications Software Market Position 2004-2009

5.4.1. Outlook

6. Enterprise Systems

Table 6-1: Enterprise Systems Recent Financials

6.1 Product and Service Strategy

6.2 Customers

Table 6-2: IBM Enterprise Systems Customers

6.3 Competition

Table 6-3: IBM’s Enterprise System Competitors

6.3.1 Major Competitors

6.3.2 Japanese Competitors

6.3.3 Other Competitors

6.3.4 IBM’s Strategies for Responding to Competition

Table 6-4: IBM's Enterprise Services Strategies

6.4 Performance and Outlook 2004 - 2009

Figure 6-1: Enterprise Systems Revenues 2004-2009

Table 6-5: Enterprise Systems Revenues 2004-2009

Table 6-6: Enterprise Systems Market Position 2004-2009

6.4.1 Outlook

7. Global Financing

Table 7-1: Global Financing Recent Financials

7.1 Service Strategy

7.2 Customers

Table 7-2: IBM Global Financing Customers

7.3 Competition

7.4 Performance and Forecast 2004 - 2013

Figure 7-1: Global Financing Revenues 2004-2009

Table 7-3: Global Financing Revenues 2004-2009

Figure 7-2: Global Financing Revenue Forecast 2004-2013

Table 7-4: Global Financing Revenues

7.4.1 Outlook

8. Forecasts - by Segment and Consolidated

8.1 Enterprise Services Forecast 2004 - 2013

8.1.1 Forecast

Table 8-1: Enterprise Services Revenue Forecast - IBM and 13 Competitors 2004-2013

Table 8-2: Enterprise Services Market Position - IBM and 13 Competitors 2004-2013

8.1.2 IBM’s Prospects for Recovery and Growth: Researcher’s Analysis

8.2 Outsourcing Services Forecast 2004 - 2013

8.2.1 Forecast

Figure 8-2: Outsourcing Services Revenue Forecast 2004-2013

Table 8-3: Outsourcing Services Revenue Forecast - IBM and 13 Competitors 2004-2013

Table 8-4: Outsourcing Services Market Position - IBM and 13 Competitors 2004-2013

8.2.2 IBM’s Prospects for Recovery and Growth: Researcher’s Analysis

8.3 Application Software Forecast 2004 - 2013

8.3.1 Forecast

Figure 8-3: Application Software Revenue Forecast 2004-2013

8.3.2 IBM’s Prospects for Recovery and Growth: Researcher’s Analysis

Table 8-5: Application Software Revenue Forecast, IBM and 7 Competitors 2004-2013

Table 8-6: Application Software Market Position - IBM and 7 Competitors 2004-2013

8.4 Enterprise Systems Forecast 2004 - 2013

8.4.1 Forecast

Figure 8-4: Enterprise Systems Revenue Forecast 2004-2013

Table 8-7: Enterprise Systems Revenue Forecast - IBM and 9 Competitors 2004-2013

Table 8-8: Enterprise Systems Revenue Market Position - IBM and 9 Competitors 2004-2013

8.4.2 IBM’s Prospects for Recovery and Growth: Researcher’s Analysis

8.5 Enterprise Revenue Forecast 2004 - 2013

8.5.1 Forecast

Figure 8-5: Enterprise Revenue Forecast 2004-2013

Table 8-9: Enterprise Revenue Forecast - IBM and 18 Competitors 2004-2013

Table 8-10: Enterprise Revenue Market Position - IBM and 18 Competitors 2004-2013

8.5.2 IBM’s Prospects for Recovery and Growth: Researcher’s Analysis

8.6 Consolidated Forecast 2004 - 2013

Figure 8-6: Consolidated Revenue Forecast 2004-2013

Table 8-11: Consolidated Revenue Forecast - IBM and 18 Competitors 2004-2013

Table 8-12: Consolidated Revenue Market Position - IBM and 18 Competitors 2004-2013

8.7 Effectiveness of IBM's Strategies

8.8 How IBM Will Emerge from the Financial Crisis

9. Findings and Strategies for Beating IBM

9.1 Important Findings

9.1.1 Business Strategies

9.1.2 Enterprise Services

9.1.3 Outsourcing Services

9.1.4 Applications Software

9.1.5 Enterprise Systems

9.1.6 Global Financing

9.1.7 Forecasts

9.2 Strategies for Beating IBM

10. IBM Competitor’s Activities

Table 10 1: IBM’s Competitors

Common Research Item -Table & Figure:

Figure: Revenues by Market Segment 2004-2009

Table: Revenues by Market Segment 2004-2009

Figure: Revenues by Region 2004-2009

Table: Revenues by Region 2004-2009

Table: Key Performance Indicators 2004-2009

10.1 Accenture

10.2 ADP

10.3 Computer Associates

10.4 Computer Sciences

10.5 Dell

10.6 EDS

10.7 EMC

10.8 Fujitsu

10.9 Hitachi

10.10 HP

10.11 Infosys Consulting

10.12 Microsoft

10.13 NEC

10.14 NTT Data

10.15 Oracle

10.16 Satyam

10.17 Sun Microsystems

10.18 Tech Mahindra

10.19 Toshiba

10.20 Unisys

10.21 Wipro

Abstract

This report discusses how the current global financial crisis will affect IBM and the rest of the IT industry. Will IBM’s position in the market be strengthened or weakened by this crisis? What new business strategies and tactics will IBM create? How will it respond to the collapse of major industry segments, high levels of unemployment, and historically low level of consumer confidence? On the other hand, how will IBM’s competitors fare? Will they gain or lose ground?

This report takes a detailed look at IBM and its strategies and its market position based on a comparison to its major competitors. It provides a historical view that covers the period 2004 to 2008 along with a projection for 2009. It also provides a forecast for the years 2010 through 2013 and describes new business strategies.

These comparisons are made for four enterprise products and services categories:
  • Enterprise Services includes enterprise consulting services that are generally oriented toward IT but may also include general business consulting as provided by IBM and its competitors included in this report.
  • Outsourcing Services includes the operation of systems and applications to support enterprises from IBM or its competitors’ data centers or at customers’ facility.
  • Application Software includes the middleware, data management, and application software products that are provided to enterprise customers.
  • Enterprise Systems includes the hardware computing and storage systems that include supercomputers, mainframes, servers, and storage systems. It also includes retail point of sale (POS) systems.
  • Global Financing includes the financing of computer systems and software along with the disposal of systems that are being replaced.
The report exmines IBM’s key strategies, including its “smart” business strategies, its environmental sustainability and energy efficiency strategies, and its global emerging country strategies. It discusses IBM’s position compared to its competition in addressing the important global and emerging country markets. The report includes a discussion of how IBM serves more than 50 of its most important customers.

The report also defines strategies that companies can use to compete with IBM that include taking IBM head on along with niche and regional strategies that focus on specific opportunity areas. The report also discusses the strategies that IBM/s competitors in Japan can use to improve their competitiveness against IBM.

Section 10 includes a description of 21 of IBM’s major competitors. The companies included were selected because they were identified by IBM or Fuji-Keizai as major competitors in the enterprise IT market.

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