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Current Status of Mobile TV Development in China

Published by: Market Intelligence & Consulting Institute

Published: Aug. 31, 2009 - 15 Pages


Table of Contents


1. Introduction

2. Competition over National Mobile TV Standard Intensifying

2.1 SAC Supports T-MMB as Standard for Mobile TV

2.2 SARFT Aggressively Promotes CMMB

3. China's Mobile TV Network Construction Roadmap

3.1 SARFT Aims for CMMB Network Expansion

3.2 T-MMB Development Lagging Behind CMMB

4. CMMB Operating System and Business Model Planning

4.1 SARFT Promotes Establishment of Local Operational Branches

4.2 SARFT Encrypts Content for Customized CMMB Services

5. Mobile Operators Take Both Sides in Mobile TV Standard Development

MIC Perspective

Appendix

List of Topics

1. Current status of network deployment, and business structures and models of T-MMB and CMMB mobile TV standards

2. Competition between China's T-MMB and CMMB mobile TV standards; analysis of reasons why CMMB is outplaying the competition

3. Analysis of the position of telecom operators in the mobile TV standard battle, including China Mobile and China Unicom

4. Analysis of problems that are currently holding back mobile TV development in China

5. Companies and organizations analyzed or mentioned in the report include: China Central Television, China Central Television, China Netcom, China Satellite Mobile Broadcasting Corporation, China Telecom, China Unicom, Huawei, Legend Silicon, NuFront Software Technology, Oriental Pearl Group, Shanghai Handy TV Corporation, Shanghai Multimedia Group


List of Tables

Table 1 CMMB Network Development

Table 2 Chinese Mobile Operators' Mobile TV Services as of End of 2007

List of Figures

Figure 1 CSMBC's Operational Structure for CMMB Mobile TV

Abstract

Following a series of evaluation tests, the Standardization Administration of China (SAC) announced in June 2008 that the T-MMB standard was selected as mobile TV standard. At the same time, China's State Administration of Radio Film and Television aggressively promoted its own-developed CMMB mobile TV standard. Currently, the T-MMB and CMMB standards are still locked in battle. This report examines the current status of mobile TV network deployment and business structures and models, and also analyzes problems in the development of mobile TV in China.

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