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2009 U.S. Consumer Navigation Device Trends: An IDC and Telematics Update End-User Survey Report SynopsisPublished by: IDC Published: Aug. 23, 2009 - 10 Pages Table of ContentsTable of Contents IDC Opinion In This Study MethodologySituation Overview Future Outlook Essential Guidance Learn More Related ResearchSynopsisTable: Consumer Navigation Device Ownership and Usage Table: Factors Important to Choice of Navigation Device or Service (% of Respondents) Table: Preference for PND or GPS-Enabled Mobile Phone or for Both Table: Mobile Navigation Services Used (% of Respondents) Figure: Consumer Navigation Device Ownership and Usage Figure: Frequency of Consumer Navigation Device Usage Figure: Preference for PND, or GPS-Enabled Mobile Phone or for Both Figure: Mobile Navigation Services Used Figure: Navigation Device Cost AbstractThis IDC study is based on the results of a survey developed in partnership with Telematics Update and fielded in May 2009 among online U.S. navigation device and service consumers. "Survey data suggests that U.S. consumers still favor portable navigation devices over GPS-enabled handsets as portable navigation solutions, and IDC believes that PNDs, done well, can coexist with GPS-enabled handsets in the navigation device market. Yet PND vendors need to focus on developing and refining the core value proposition of their devices to retain that competitiveness as more and more attractive GPS-enabled handsets and navigation applications come to market." — Susan Kevorkian, program director, Mobile Media and Entertainment Get Full Details About This Report >> |
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